Thanks, John. As we have shared with you over the course of the last several quarters, our expectations were that over time, the transitory headwinds we were facing would moderate and our merchandising initiatives, coupled with our store manager pay and training investments, will continue to contribute to our same-store sales growth. I believe we saw this continue to play out in our results for the third quarter and that we are well-positioned to continue to benefit from our model of value and convenience that is relevant to a broad cross-section of shoppers.
Dollar General is differentiated by many strengths, all of which are focused on the combination of value and convenience for our customers. We are executing our comprehensive strategic plans focusing on the actions that we believe have the greatest potential to drive shareholder value over the longer term. We continue to believe we operate in one of the most attractive sectors in retail. Our unique strengths include more than 14,000 convenient, small-box stores with strong economics that allow us to serve an underserved customer who shops our stores differently than other sectors of retail. With an average basket of about 5 items and an average ticket of approximately $12, our stores and product mix are streamlined to help make the shopping trip convenient for our customers. They can easily shop our stores, find what they need and be on their way.
With our strong stores growth, we anticipate that 75% of the U.S. population will be within 5 miles of a Dollar General by the end of fiscal 2017. Our range of formats, from 3,500 square feet to 16,000 square feet, allows Dollar General to capture growth opportunities in areas ranging from rural to metro locations. Once we find an attractive site, we can be flexible to optimize the store square footage that can best fit the opportunity.
We are strategically investing in our business to help our customers utilize digital tools and resources for a personalized shopping experience at Dollar General. We have the unique opportunity to help shape our customers' behavior and habit as their digital shopping journey, all while leveraging our more than 14,000 brick-and-mortar stores and our geographic footprint to help them save time and money.
We remain committed to our long-term operating priorities: first, driving profitable sales growth; second, capturing growth opportunities; third, enhancing our position as a low-cost operator; and fourth, investing in our people as a competitive advantage. Our first priority is to continue to drive profitable sales growth, with a focus on driving both the top line and bottom line. Our goal is to both attract and grow new customers and trips and to capture share with existing customers. This includes expanding the merchandising initiatives in our existing store base to drive traffic into those stores and improve same-store sales. For 2018, our merchandising initiatives are designed to provide our customers with trusted, simple solutions to help them manage their household budgets and provide them with even more value. We know that our customer looks to us to fill an immediate need while also providing the opportunity to make purchasing decisions in the aisle that fit within her budget. Our research indicates that our customers not only like but also have a need to make purchasing decisions they can see and touch while making in-aisle trade-offs between shopping considerations such as opening price points, affordability compared to value and/or pack size, to name just a few examples.
Based on our customer insights, we know that among the most important drivers of our customers' trip to Dollar General is the ease of shopping our stores with the value and quality they expect from us in an enjoyable shopping experience. Our 2018 merchandising initiatives are designed to provide easy, identifiable, everyday low prices with a focus on opening price points, including the $1 price point, contemplated with -- complemented, excuse me, with compelling promotions. Our goals are for our assortment to be differentiated and on trend and to continue to elevate the in-store experience through our store layout and in-stock reliability, in an easy and fun shopping environment.
In-store for 2018, we plan to redesign our snack and beverage aisle to create a best-in-retail shopping experience. This change should enhance customer awareness and further position us as a destination retailer for the immediate consumption shop through assortment and everyday low prices.
Across a select group of stores, we also will be introducing an expanded assortment of better-for-you products with a focus on higher protein, lower salt and healthier food choices at price points that will be attractive to our customers.
The Dollar General customer looks to us to be part of her solutions for her day-to-day shopping needs. Over the last several years, our expansion of coolers has helped drive trips and basket size. The affinity between perishables and other categories is evident in our customers' shopping habits. We continue to believe we have an opportunity to selectively expand cooler doors to allow for a great assortment of perishable foods, ice cream, single-serve drinks and cold beer. By the end of 2017, we anticipate that across our store base, we will have an average of 18 cooler doors, up from 10 in 2012. Year-to-date through the third quarter, approximately 18,000 cooler doors have been installed across our existing stores. For the locations receiving incremental coolers, we continue to see an improvement in transactions. Our initiatives for 2018 will continue to build on our multi-year track record of growth in cooler doors and associated sales.
Given our success this year expanding health and beauty aid products, we will be launching Phase 2 of this initiative. The great news is that we have a substantial opportunity to capture share in health and beauty. Importantly, while we are making progress in our syndicated share trends this year, our health and beauty aid share is still below our customers' and household needs categories. Our 2018 plans are targeted to invest in driving overall category awareness with our customers through improved and impactful displays, consistent messaging in stores and across print and digital media, enhanced quality perception and superior shopability. We see significant runway for this category, given our price advantage relative to some other channels.
The expansion of private brand offerings, with a focus on quality and appealing packaging, will play a role in our category management process while helping our customers stretch their budgets. For instance, in just 7 years, we have built the proprietary brand of Rexall to nearly $200 million in sales through our commitment to quality, price and assortment. We know that private brands resonate with our customer when we deliver the right combination of price and quality. Given the significant price gap as compared to national brands and to other channels such as drugstores, private brands play a significant role in helping our customers manage their budgets.
Across the non-consumable categories, our 2018 merchandising initiatives will continue to be relevant to our customers while positioning Dollar General as a fun place to shop. We plan to introduce new and expanded categories with improved value across non-consumables. Our customer loves the in-store treasure hunt at Dollar General for unique items to delight her family. We believe our product offering will be at price points that she is comfortable with, as the vast majority of our product offering will continue to be priced below $10.
Moving now to our marketing initiatives. We see a continued opportunity to improve engagement and build loyalty through expansion of our digital footprint and further integration of our traditional and digital media mix. Our plan is to reach our customers where, when and how they decide to engage with us. We intend to continue to innovate in the channel in this area. To assist with these efforts, we have hired our first Chief Digital and Customer Engagement Officer, a newly created position that will help lead the strategy for customer engagement, including digital experience and tools. This position should help accelerate our digital strategy as we continue to develop resources to personalize offerings for our customers to save time and money. With more than 10 million subscribers to the DG Digital Coupon program, we have a great foundation to build on for the future.
We have ongoing opportunities for gross margin expansion that include improvements in shrink, global sourcing, private brands, distribution and transportation efficiencies and non-consumable sales.
Inventory shrink reduction continues to be a large opportunity in gross margin. In 2018, we plan to expand electronic article surveillance to an incremental 5,000 stores, bringing the total stores with EAS to about 10,000 locations. This is a proven high-return project for us to help further reduce shrink and drive sales to improve product availability.
While we have seen carrier rates and fuel costs on the rise, we are working to mitigate these costs through stem mile reductions and optimization of loads. Our Jackson, Georgia distribution facility began shipping in October of this year. Given our experience in opening 6 distribution centers since 2012, the team is getting better and more efficient with each opening. The Jackson, Georgia location has come out of the gate strong as well. Additionally, across our distribution centers, we have implemented pay-for-performance, which is a win-win for our employees and for our company.
As always, we continue to work to ensure that our value proposition resonates with our customers. We are committed to providing them with everyday low prices that they know and trust. Our goal is to ensure we are highly relevant with our customers through our ongoing investments in everyday low prices and targeted promotional activity. We have consistently shared with you one of the keys to our business is growing transaction and item units. Our pricing surveys continue to indicate that Dollar General is well-positioned from a price perspective against all classes of trade and across all geographic regions where we operate. We are committed to being priced right for our customers to drive traffic to our stores.
Our focus on initiatives to capture growth opportunities is our second priority. We have a proven high-return, low-risk model for our real estate growth. We constantly monitor new store productivity and returns to ensure our stores' growth is the best use of our capital, focusing on the following 5 metrics: first, new store productivity as a percent of our comp store sales; actual sales performance compared with our pro forma model; average returns of 18% to 20%; cannibalization of our new stores on our comp store base; and finally, a payback period of less than 2 years.
Our 2017 new store growth is right on track, with strong sales and returns. The nearly 300 store sites we acquired earlier in 2017 continue to be an exciting opportunity for us as we gain more exposure in metro locations. We are seeing that our brand is resonating in geographic areas that are new to us, as some of our highest sales performance is coming from areas where we historically have not had a presence. Overall, the performance of this group of stores continues to gain traction as we build our brand in these locations.
For 2018, we expect to open 900 new stores, remodel 1,000 of our mature store locations and relocate about 100 stores. That's about 2,000 projects in total. With solid new store productivity, we have the opportunity to significantly increase our mature store remodel program with the goal to touch each location approximately every 7 to 10 years. Our experience gives us confidence in the incremental sales lift and returns from our remodel program as we look to enhance and consistently deliver on our brand promise to help our customers save time and money every day.
Of the 1,000 planned store remodels for 2018, we currently expect approximately 400 locations to be in the Dollar General traditional Plus format, with 34 cooler doors for increased perishable selection. Our cooler door expansion has proven to drive baskets and trips with our customer base while also attracting new customers with the expanded offering. Our strong real estate model allows us the ability to invest in new store growth, enter new markets, deliver new formats and reinvest in our mature store base.
Our third operating priority is to leverage and reinforce our position as a low-cost operator. Over the years, we have established a clear and defined process to control spending. At the store level, we are always focused on our process to drive productivity inside the 4 walls of our stores. For 2018, our store operation initiatives are centered on space optimization and ongoing efforts to simplify operations in our stores by reducing inventory, operating complexity and product movement within the stores. These actions are designed to allow our store managers and their teams to reinvest time savings to provide better customer service and a clean in-stock shopping experience.
Additionally, we have a focus on improving the speed of checkout. We look for opportunities to capture the benefits of reducing transaction time at checkout. For example, consider the significant opportunity we have to drive costs out of the system by reducing as little as 3 seconds in each of our approximately 2 billion customer transactions. These time savings can be reinvested by the store teams to deliver a higher level of customer service, which ultimately helps improve sales. Our ability to drive execution across our large and growing store base is a key strength to Dollar General.
Our underlying principles are to keep the business simple, but move quickly to capture growth opportunities, control expenses and always seek to be a low-cost operator.
Our fourth operating priority is to invest in our people, as we believe they are a competitive advantage. The significant investment in store manager compensation and training we made this year is paying off, as our store manager turnover for 2017 is on track to be at the lowest level in the recorded history of the company. For the seventh consecutive year, Dollar General was named to Training magazine's top 125 training list, moving up every year in the rankings of companies that are recognized for excellence in employee training and development. For 2018 list, to be released in February, we rank now in the top 5. Collectively, the team and I are very proud of these results. The leadership of our store manager is key to helping improve the customer experience and profitability of our stores. Our investment in store manager compensation is anticipated to continue to positively impact our results next year. We are excited about how engaged our workforce is across our business. I believe that this has helped to contribute to our improvement in our overall customer satisfaction scores, which are currently at the highest level of the year.
Turning now to our customer. We operate with the assumption that in challenging times, she needs us more than ever, and in good times, she has a little bit more money to spend with us. Regardless of the economic outlook for our consumers, our goal is to do everything we can to provide them with a great shopping experience, to deliver value and convenience they need and expect from Dollar General.
We are committed to our long-term growth and to the creation of shareholder value. Our business generates significant cash flow, and we are in a position to invest in store growth while continuing to return cash to shareholders through our share repurchase program and anticipated dividends.
We are excited about our plans for the future. The team is making thoughtful investments that ensure our strategy resonates with our customers and positions us for the long term. I look forward to sharing more details with you in the future.
As we are in the busiest time at retail, I want to thank each of our approximately 130,000 employees across the company for their tremendous efforts to help our customers save time and money every day. The team did an amazing job during the third quarter of 2017, executing a record 634 real estate projects in just a single quarter. I appreciate all the hard work of our employees across the store operations, distribution centers and at the store support center, to support the approximately 2 billion customer transactions we execute annually.
Before we open the lines for questions, I want to let you all know that after 8 years, Mary Winn, our SVP of Investor Relations, will be leaving Dollar General. Her last day will be December 15. I would like to take this opportunity to personally acknowledge Mary Winn and the significant role she has played, not only in building and leading a first-class communication team, but also a trusted adviser to me and the rest of the team. On behalf of everyone here at Dollar General, we thank Mary Winn for all her insights and commitment to our organization. We wish her all the best in her next chapter.
Donny Lau, Vice President of Strategy, along with Kevin Walker, Director of Investor Relations, will oversee our IR function in the interim. As we search for a replacement, we are fortunate to have people like Donny and Kevin on our team who have deep knowledge of the business. I am confident you will enjoy working with them.
With that, Mary Winn, we would now like to open the lines for questions.