Todd Vasos
Analyst · Morgan Stanley
Thank you. As John mentioned, we remain focused on capturing long-term opportunities ahead. In March, I went into some detail on the work that we did to advance our business through a comprehensive strategic review. We are refining and executing on the plans that resulted from our strategic review of the business, focusing on the actions that we anticipate will have the greatest potential to drive shareholder value over the longer term. We are well into the process of staffing the strategy group, along with the dedicated business leaders and teams that will execute on the initiatives. These plans are a very exciting part of evolving our business, and we believe they will help us remain well positioned to capture market share in a changing retail landscape.
We continue to believe we operate in one of the most attractive sectors in retail. Our ongoing operating priorities remain: first, driving profitable sales growth; second, capturing growth opportunities; third, enhancing our position as a low-cost operator; and fourth, investing in our people as a competitive advantage.
Our first priority is to continue to drive profitable sales growth. In spite of the challenging retail environment, we look to attract and grow new customers and trips and capture share with existing customers. This includes expanding the merchandising initiatives in our existing stores to drive traffic into those stores and improve same-store sales. Merchandising initiatives across all 4 product categories are being executed in a select group of stores to provide consumers with more of the products and brands they want and need to save time and money every day. The vast majority of these initiatives for fiscal 2017 are either completed or expected to be completed by the end of the second quarter. For those that we have completed, the initiatives are performing at/or above our expectations. One of the most exciting merchandising changes that we have made is in health and beauty, where we have a significant opportunity to increase our share of wallet with our customers through trial and conversion. In beauty, we have redesigned the cosmetic area in the vast majority of our stores to showcase the breadth of on-trend products that we offer at compelling price points. While this reset has recently been executed across nearly 12,000 sites, we are seeing improvement in our same-store sales. More planogram changes and visual excitement will be coming to our health categories as well as we look to increase our offering of value-added differentiated products with a focus on health and wellness, nutrition and personal care.
Across merchandising categories, we believe that our planogram changes should continue to build momentum as we move through the year. The remodeling of about 300 traditional stores based on lessons learned from the conversion of acquired sites last year is on track as well. The remodels include increasing the cooler set to 34 doors, an increase of about 160% on average from the existing cooler footprint for these locations. This allows for a greater perishable assortment, which helps drive trips and basket size. Additionally, across about 1/3 of the -- of these locations, we are testing assortment of fresh produce. While it is still very early, initial remodels are yielding strong same-store sales improvements. We are strategically investing in a portion of the existing store base that has been opened for 5 years or more that we often refer to as our mature store base. We are particularly focused on stores that have fewer than 10 cooler doors, which in relative terms are expected to drive the highest returns. By the end of 2017, we anticipate that across our store base, we will have an average of 17 cooler doors, up from 10 in 2012. Year-to-date, more than 11,500 cooler doors have been installed across the chain for these locations. We are seeing an improvement in transactions.
On the customer side, we are seeing continued opportunity to improve engagement and build loyalty through further integration of our traditional and digital media mix. Our plan is to reach our consumers where, when and how they decide to engage with us. We are also leveraging in-store operational initiatives such as improving our customer experience and our in-stock position. The store operations team has an ongoing intensive effort to improve our in-stocks through training and technology as product availability is an important driver of our customer satisfaction. We have ongoing opportunities for gross margin expansion through improvements in shrink, global sourcing, private brands, distribution and transportation efficiencies and nonconsumable sales.
As always, we will continue to work to ensure that our value proposition resonates with our customers. We are committed to providing them with everyday low prices that they know and trust from us. Our goal is to ensure we are highly relevant for our customers through our ongoing price investment in everyday low price and targeted promotional activity.
We have consistently shared with you one of the keys to our business is growing transactions and units. Our pricing surveys continue to indicate that Dollar General is very well positioned against all classes of trade and across all geographic regions. We are committed to being priced right for our customers to drive traffic to our stores.
Our focus on initiatives to capture growth opportunities is our second priority. We have a proven, high-return, low-risk model that our real estate -- which is our real estate growth. We believe that we can extend this model to the opportunistic purchases of the 322 sites. These sites are highly complementary to our long-term new store growth plans with about 85% located in metro areas. The majority of these sites are in strategic trade areas that we would have anticipated for new store site selection over time. This transaction would allow us to reach certain of these areas faster and potentially more economically with organic growth. We will look to build out these sites. The range of different DG store formats is a strength that we can leverage based on the marketplace, along with the opportunity to test new ideas.
Our existing plans for 2017 new store growth remains on track with the goal to make the pending sites as accretive as possible to our new store locations. The 1,000 new stores anticipated when we announced 2016 year-end earnings are in the pipeline for fiscal 2017. As John discussed, we expect the transaction to bring our new store count for 2017 to 1,290. We believe we continue to have first-mover advantage to secure best sites while driving compelling new store average returns of approximately 20%.
New store productivity and returns are metrics we constantly monitor to ensure our new store growth is best use of our capital. I continue to be very pleased with our new store returns. The metrics we use to evaluate our real estate portfolio of new stores include: one, new store productivity as a percent of our comp store sales; second, actual sales performance compared to our pro forma model; third, returns of about 18% to 20%; fourth, cannibalization of our new stores on our comp store base; and finally, a payback period of less than 2 years. Regardless of the metric, over time, we have seen very consistent performance from our new stores. Given the softness across retail, I am pleased with how our new stores are performing. We are committed to ensuring we are deploying our capital effectively to drive strong financial returns for the long term.
Third, we will leverage and reinforce our positioning as a low-cost operator. Over the years, we have established a clear and defined process to control spending. All of our spending is filtered through 3 criteria: first, is it customer facing; second, does it align with our strategic priorities; and finally, third, how does it impact our risk profile.
In our stores, we are focused on simplifying our operations by reducing inventory, product movement within the stores and operating complexity, so our store managers and their teams can reinvest time savings to provide better customer service and a clean in-stock shopping experience for our customers. At the store support center, work elimination and process improvement are ongoing efforts to take cost out of the business.
Our underlying principles are to keep the business simple, but move quickly to capture opportunities, control expenses and always seek to be a low-cost operator.
Our fourth operating priority is to invest in our people as we believe that they are a competitive advantage. As we entered 2017, we made significant investments in compensation and training for our store managers. Our data-driven approach to store manager compensation segments our stores based on the labor market data and store-level complexity. Across our existing store managers, internal promotions and external hires, we are targeting our investments to drive results. Overall, while it's still very early, the strategy for putting the investments to work in the marketplace is off to a good start. For existing store managers, we have seen an improvement of more than 400 basis points for voluntary turnover since making the compensation investment. While internal promotions continue to be a great source of store managers who know our culture and processes, we have been able to attract experienced retail individuals from sectors of retail that assimilate well to our model and culture. The stores with these new external hires are seeing improved results in associate turnover and positive impacts to same-store sales. Our organization's capacity to focus on talent selection, store manager development through great onboarding and training and open communication are critical to this investment paying off over time. As I have traveled to our store locations with our field leadership, the feedback and interaction with our store managers on our investment has been extremely positive.
The customer experience and the profitability of our stores should benefit over time from this investment given how important the leadership of store manager is to these metrics. Our early progress is encouraging.
This year, we are on track to create more than 10,000 new jobs as a result of our planned new store openings and 2 new state-of-the-art distribution centers. These new jobs help provide our employees with great career growth. We expect to invest more than 1.5 million training hours in employees in 2017 to promote education and development as we look to use our robust and best-in-class training programs to support our commitment to invest in our people and our employees as a competitive advantage.
As our -- as for our customer, we continue to be cautiously optimistic about economic conditions but acknowledge that for our core customer, it is always challenging given the pressures on her income and spending. Regardless of the economic outlook for our customers, we will do everything we can to provide them with the value and convenience they expect from Dollar General.
We are committed to the long-term growth and to the creation of shareholder value. Our business generates significant cash flow, and we are in a position to invest in store growth while continuing to return cash to shareholders through our cash -- through our share repurchase program and anticipated dividends.
To the more than 122,000 employees of Dollar General, I want to thank you for your efforts to put our customers at the center of all we do.
With that, Mary Winn, we would like to now open the line for questions.