Richard Dreiling
Analyst · Deutsche Bank
Thank you, Mary Winn, and thanks to everyone for joining our call. Today, we reported results for the fourth quarter 2013 and the full year. 2013 had many successes for Dollar General, representing our 24th consecutive year of same-store sales growth.
As you've heard from other retailers, the fourth quarter was a challenging time for our industry. While our sales results fell short of our expectations, we did successfully manage the business to deliver better-than-anticipated gross margin, SG&A expense control and inventory growth in line with sales growth. We also delivered earnings per share at the midpoint of our guidance range. Overall, the 3 most important factors impacting our sales in the quarter were: one, the severe winter weather that the country experienced from Thanksgiving through January; two, aggressive competitive promotions that were -- we selectively did not participate in; and three, a pullback in our core customer spending due to a number of factors, including reduced government assistance.
Turning first to the weather. Across all of retail, much has been said about the weather in the fourth quarter. We experienced persistently adverse weather during the quarter that was far greater than normal. As a result, we experienced significantly reduced selling hours, driven by a combination of stores that were closed due to the inclement weather and stores that operated on reduced hours. There is no doubt the winter weather negatively impacted us across the country. When our core markets, like the Midsouth and the Southeast, get hit by severe winter storms, the communities are simply not well equipped to handle the snow and ice, and it takes a while for these markets to return to normal. As you can imagine, our distribution network was also significantly disrupted in terms of inbound, as well as outbound, freight movement.
January is typically a strong period for us as customers restock on the basics. Unfortunately, the last 2 weeks of January were the most severely impacted by extreme weather across a significant portion of our markets. To sum up the weather impact, we estimate that in December, 1,000 store selling days were impacted by weather, and we estimate that 7,000 selling days were impacted in January. Another way to look at this is that 34 out of the 91 days in the quarter had a negative impact from the weather.
Second, competition was and continues to be aggressive, not only in share of voice but also on the key items being advertised and the promotional pricing of these items. Promotional activity was particularly heightened during the critical selling days going into Christmas, and pricing was aggressive across all channels of retail during the fourth quarter. While we made a conscious decision to selectively participate in this arena, overall, we stayed true to our everyday low price strategy, which our customers trust and have come to depend on from us.
Finally, our core customer doesn't feel she is out of the woods yet economically and continues to be cautious with her spending. All in, the record ice and snow across many of our key markets, the shortened and more promotional holiday season and the continued economic uncertainties for our core customer presented significant and greater-than-anticipated headwinds in the fourth quarter.
In our third quarter earnings call in early December, we shared with you our expectation that we would be chasing the calendar during the fourth quarter due to the loss of 6 selling days between Thanksgiving and Christmas. With the added impact of the weather, we simply were not able to close that gap in spite of cycling our easiest comps of 2012. As you most likely have personally experienced, some of the weather issues have continued into fiscal 2014. Our sales trends, starting out so far in the first quarter, have been impacted by the continued weather volatility. But I am pleased to report that on days when mother nature is more cooperative, we are very happy with our sales performance.
In spite of the quarter 4 headwinds, we remain focused on the long-term growth and health of the company and believe that we have plans in place for 2014 to control what we can control. We continue to increase our overall market share of consumables in both units and dollars across all markets over the 4-week, 12-week, 24-week and 52-week periods ending February 15 according to latest available Nielsen data. We still were able to increase both our customer traffic and average ticket for the 24th consecutive quarter, although at a slower rate. We also leveraged our SG&A expenses and generated significant cash flow from operations with an increase of more than 7%. During the fourth quarter, we've returned $200 million to shareholders through the repurchase of our common stock for a full year total of $620 million or 11 million shares.
David is going to talk about the details, but I'd like to share the highlights of the year and our fourth quarter. Full year sales increased 9.2% to a record $17.5 billion, and sales per square foot increased to $220 compared to $216 a year ago. Same-store sales were up 3.3% for the year and 1.3% in the fourth quarter. Both average ticket and customer traffic were positive for the year and for the quarter.
For the year, our gross margin rate decreased 69 basis points, and we leveraged SG&A, excluding certain discrete items detailed in our press release, by 31 basis points. For the quarter, our gross margin rate decreased by 58 basis points, which was somewhat better than we expected. While there are always puts and takes on our margin performance, net-net, tobacco was the largest negative impact, and we leveraged SG&A expense by 14 basis points.
On the bottom line, net income in the fourth quarter increased 1.5%, with earnings per share up 4% over last year's fourth quarter. And for the year, our adjusted net income increased 6.5% to $1.04 billion and adjusted earnings per share increased 10% to $3.20.
Looking back, we accomplished a great deal in 2013. We hit our upwardly revised target of opening 650 new stores and exceeded our combined remodel and relocation target with 582 stores, increasing our selling square footage by 6.6%. In the fourth quarter, we opened our 12th distribution center in Bethel, Pennsylvania to help us serve our growing store base in the Northeast.
On the merchandising front, we continue to innovate and maximize the sales productivity of our stores. The biggest change to our merchandising mix in 2013 was the addition of tobacco products. We completed this effort in the second quarter, and tobacco sales are continuing to have a positive impact on our sales and store traffic. A key metric is the attachment rate, and we are continuing to see this grow as 68% of our tobacco transactions include one or more additional items. In fact, 41% of tobacco transactions now include 3 or more items. In the first half of the year, we expanded coolers in over 1,600 stores, bringing our chain average to about 12 cooler doors per store. Perishables have delivered strong growth over the course of the year.
As part of our ongoing effort to maximize store productivity, we completed our Phase 5 optimization in 3,000 stores in the first half of 2013 and reallocated square footage from hanging apparel in 4,000 stores to health and beauty aids, with a focus on high-margin private brands in the third quarter. Most of these changes were in our older legacy stores, where we continue to see opportunities for growth.
Looking at gross margin overall, we're very pleased with how the year progressed. Although I'm disappointed with our shrink performance for the year, we remain optimistic that the changes we implemented in 2013 will have a greater impact this year. For example, we installed defensive fixtures in about 2,600 of our higher-risk stores in the first half of the year, and we began the process of eliminating some of the less productive, higher cost items, mainly in health and beauty, later in the year. I think this is an area where we may have been both -- we may have both overestimated our customers' willingness to purchase these higher-ticket items and underestimated the risk of shrinkage. Our SKU rationalization efforts to adjust this are well underway, with more than 300 SKUs eliminated in 2013 and an additional 300 identified or already eliminated in 2014 to ensure that we meet our customers' needs while also reducing our shrink risk.
From an expense reduction standpoint, we continue to benefit from the capabilities of our workforce management system. This system provides our store managers with a tool to assist them as they prioritize and manage work, allowing them to be more effective in how they manage their staff in their stores. Several work elimination initiatives were introduced in 2013 to help reduce or streamline the work in our stores. Improving efficiencies in our store has been and will continue to be a significant priority for Dollar General. This is a cross-functional initiative to remove non-value-added work and reinvesting in activities that allow our store managers and their teams to better serve our customers. For instance, we are now sorting our rolltainers by planograms to eliminate re-sorting and reduce the number of steps and rolltainer moves required to stock a shelf. We've also established a new stocking program that incorporates both training and productivity tracking.
We made further inroads with regard to hiring and developing employees. In 2013, over 60% of our management positions were filled by internal candidates. This represents continued strong improvement during the past 2 years as we've made this a high priority. As Dollar General grows, we want our employees to have the opportunity to build their careers and grow both personally and professionally with the company.
We are constantly striving to fill the needs and meet the changing demands of our customers. What we saw in 2013 was that our customer needed us more than ever. With much of the economy -- excuse me, while much of the economy seems to have improved, many of our core customers are continuing to struggle, giving the well-publicized headwinds, such as reduced government benefits, continued high unemployment and underemployment, higher taxes, uncertainty around the health care costs and a reduction in unemployment benefits, just to name a few.
So we are executing on our detailed plans for 2014. I think it's fair to say that we plan to reach to our -- reach out to our customer and fill her everyday needs for basic consumable merchandise. Whether we are her first stop or a regular fill-in shop, we know that having the items our customer is depending on at price points that meet her budget requirements is crucial to our success and hers. Of course, we're always looking for new items and new categories that make her life easier, so you will see some of those in 2014 as well.
Top initiatives supporting our 4 operating priorities in 2014 include the following: leveraging category management; eliminating work that is non-value-added in the retail stores; continuing our mining for cost reduction program with a target of over $50 million, which allows us the ability to reinvest in the business, offset other costs or drive our profitability; the testing of a life cycle remodel program to build our brand positioning in the marketplace; continuing our focus on reducing shrink; and finally, enhancing our customer service program. We talked about our new sites, location, technology and our 2014 store growth plans in last quarter's call. We plan to open 700 new stores in 2014, and we are confident that we have substantial opportunities for store growth in both new and existing states for many years to come as our new model estimates 14,000 current opportunities for the small box value retail sector in the United States.
We're very optimistic about our new store outlook for 2014, and our 2014 pipeline is full. We are excited about our plans, and I'm confident that we can meet our operating goals. We continue to be cautious regarding the economic outlook for our core customers, but we will do everything we can to provide them with the value and convenience they have come to expect from Dollar General.
Now David will share a more detailed review of our fourth quarter financial performance and our 2014 guidance.