Kathie Lindemann
Analyst · Cantor Fitzgerald. Your line is now open
Thank you, Tom. Good morning everyone. As most of you know, we’ve created a truly unique consumer brand based upon the breakthrough scientist insight by Nobel price winnings in nueroscientist and endurance athlete Dr. Rodd Kennan. In early June, we launched HOTSHOT, our sport shot with the kick on our branded Web site TeamHOTSHOT.com. HOTSHOT is the first and only consumer product scientifically proven to prevent injury exercises associated muscle cramp. Our digital and social media campaign, along with our PR efforts, have resulted in some of the most influential publications, showcasing the science behind our discovery and have also benefited in driving visitors to our Web site. In mid-July, the Wall Street Journal published the article, a new way to prevent muscle cramps, highlighting the breakthrough science behind HOTSHOT. The story range number one for three days and remained one of the top five most popular articles on wsj.com for a full week. The Wall Street Journal article, as well as other targeted media and magazines like Triathlete, Runner’s World, and Competitor Magazine, to just a name few, have helped raise our HOTSHOT brand awareness and trial. Our marketing continues to focus on raising awareness of our scientific breakthrough and driving credibility of the HOTSHOT brand. We are leveraging a slate of scientific and athletic sports people to share their personal experiences with HOTSHOT, including endorsements from endurance athletes highly respected among their peer group. Our Olympic brand ambassadors place well in Rio, and continue to be very engaged on social media, advocating the use of HOTSHOT regularly on Twitter, Facebook and Instagram. We continue to educate athletes, nutritionist and coaches on a new category in sports nutrition called neuromuscular performance or NMP. NMP is how the nerves and muscles work together in an optimal way. HOTSHOT is the first product to boost NMP to synchronize communication between the nerves and muscles, enabling athletes to avoid muscle cramp so they can push harder, train longer and finish stronger. Our outreach in amplified by sampling at marquee events, which drive awareness in trial. During the recent IRONMAN World Championship in Kona, we sampled HOTSHOT on the course at the IRONMAN village and in eight patients. In addition, we had 26 competitors all active users and highly engaged advocates for our product; probably compete in the World Championship as part of team HOTSHOT. This coming week-end, we will be sampling into New York City Marathon Expo. We will be hosting a signing event with Shalane Flanagan and Amy Cragg, U.S. Olympic marathoners and HOTSHOT brand ambassadors. Shalane and Amy will be at our expo booth on Saturday from 11 to 12 o'clock. If you are in the area, we hope you’ll stop-by to visit us. Moving on to our revenue for quarter. We exceeded our expectations for Q3, recording net revenues of $586,000 with healthy gross margins north of 50%. In only a few short months, we have masked over 15,000 unique customers and well over 50 professional and collegiate teams who have ordered HOTSHOT. This represents very solid early platform for the brand and serves as evidence that our core brand strategy driven by media and word of mouth by key influencer target group is working to spread the reach of HOTSHOT. Sales of our 12-packs have been higher than anticipated versus our 6-pack, indicating strong adoption of HOTSHOT. In response to customer demand, we have successfully implemented several new initiatives. One, we introduced expedited shipping on team HOTSHOT.com, enabling our customers to get product within a couple of days, often just in time for an event or competition. Two, we also launched our subscription program for customers who want to receive HOTSHOT on a regular schedule to integrate it fully into their training regimen. And three, we had made HOTSHOT available on Amazon.com. All of these initiatives have been very well received. E-commerce sales represent the vast majority of our revenue and we expect that to remain true as we continue to grow the business in the months ahead. The performance of HOTSHOT in its first full quarter post launch has given a healthy start to our consumer business. Looking forward, we anticipate some degree of seasonality, and as some endured athletes compete and train less in the winter months. With the night of this seasonality, we are broadening our reach to winter sports, such as basketball, hockey and skiing. We are actively sampling to the NBA and NHL teams, and already have several who have purchased HOTSHOT. Since this is our first full year in the market, it's still too early to estimate the impact of seasonality. But it is something we are watching closely and making efforts to compensate for. We received testimonials of success everyday from individuals and coaches alike. And I would like and by sharing a recent testimonial from the head coach of a football team for a high school outside of Chicago. He wrote HOTSHOT has been a key component of our success this year. We have struggled with cramping over the last three years, and on average we had three players of game experienced cramping. We tried many different remedies over the last three years in, shouldn’t have. This year, after reading about HOTSHOT’s success with endurance athletes, we decided to give it a try. And so far this year, I estimate that it has prevented 23 players from cramping throughout the season as we have had only one player experience cramp this year, and that player's cramping was alleviated by taking a HOTSHOT as he felt the cramp beginning. I would recommend HOTSHOT to any football coach who is having a problem with cramping. We believe customer testimonials like this one will be a primary drivers of success for the HOTSHOT brand. In summary, the team has created a compelling new brand and category in supports nutrition and executed an outstanding launch in a very short period of time. Our proposition is strong. Our strategy is sharp, and we are delivering on our plans. Our goal is to leverage a strong initial start to create a world class consumer brand, recognized and relied upon by both hyper-competitive athletes and we week-end warriors alike. We will be learning a great deal over the next several months and look forward to updating you on our progress next quarter. I’ll turn the call back to Elizabeth.