Claudio Erba
Analyst · TD Securities
Thank you, operator, and good morning, everyone. I'm speaking to you from my home in Italy; and our Chief Financial Officer, Ian Kidson, is home in Toronto. Joining us today's call is Alessio Artuffo, our Chief Revenue Officer, who is also in Toronto and will participate in the Q&A.
We hope everyone is healthy and staying safe, and we're appreciating you joining us for our first quarter 2020 earning call. In the first quarter of 2020, we continue to see strong momentum in our business, and we are pleased to report revenues and ARR growth in excess of 50% for the third quarter in a row since our IPO last fall. Revenue for this first quarter grew 56.7% from the previous year to $13.5 million, and ARR grew 55.5% to $52.1 million at the end of this first quarter. Our growth was driven by new customers as we added more customers in the first quarter of 2020 than we did in the fourth quarter of 2019. At the end of the quarter, we had 1,938 customers, an increase of [ 130 ] from the end of the first quarter of 2019.
I will also point out that March was a strong month for us as we added more new customers and ARR than we did in either January or February. We added some great new logo to the platform this quarter, including Walmart in North America and Barilla in Italy. Walmart will be using Docebo to enable their North American partners that sell their products on walmart.com. Walmart will leverage Docebo to train their partner on how to sell online, how to properly ship, how to do refunds and much more. Partner enablement and training is a very successful and powerful use case for us as almost half of our customer uses Docebo to help train their partners and customers.
As the company founded in Italy, we are also thrilled to be bringing onboard Barilla, the world's largest pasta producer. Barilla was looking to find a single solution to replace an older LMS that used 2 system to train close to 8,000 employees worldwide. Barilla selected Docebo for its easy to use, ability to improve their current training activities, drive higher adoption across the workforce, enhance internal communication and collaborate while lowering administration time and support efforts. Although Barilla is still in their implementation phase, they've already hitting the ground running through courses provided in Docebo content [ offering ].
When we last spoke on our fourth quarter 2019 earnings call in March, I mentioned that we had made a great start on our hiring plan for 2020, and we were already thinking about our personnel need and planning for 2021. During the first quarter of 2020, we added 75 people, bringing our total number of employees to 411. Nearly half of our new hires were in sales and marketing. 14 were in service and support falling under -- of cost of goods sold. 10 were in G&A, and the largest share of the remainder was in the R&D with 17 new additions. I think we were fortunate to be able to onboard the majority of these people before the broader COVID lockdown hit and the accelerated hiring means we not only have the team in place to execute against our growth plans for 2020 but are already well positioned with respect of 2021.
We are not going to continue to expand the organization at this pace. At this point, we do not expect to hire many more people for the remainder of the year or at least until we have better visibility into how the COVID situation plays out. If we need to, we still have time to add additional sales and marketing personnel in the [ fall ] for 2021. The hiring we did this quarter resulted in a sequential bump in expenses for the first quarter that Ian will speak to, but we expect expenses to stabilize for the remainder of the year.
As the COVID-19 pandemic reached Italy in February, we put a business continuity strategy in place that prepared us for the lockdown that followed our offices in London; Athens, Georgia; and Toronto. Our employees were already working at home 1 day a week, so expanding our work-at-home program full time hasn't impacted our productivity in a meaningful way. Internal KPIs we monitor relating to response time to our customer, time spent on deliveries, [ certain ] internal task, platform [ at ] uptime and number of new leads and closure rates all suggest our business is healthy. Businesses in Italy are beginning to reopen. But in abundance of caution, we have decided to postpone reopening our office in Italy until June as our productivity levels haven't been impacted at all.
In anticipation of Brexit and possible new data regulation, we set up AWS data center in London to support our British customers and to be more compliant with hosting data in the U.K. From a development standpoint, we have reprioritized one element of our product road map with the rebuild of our booking system for virtual instructor-led training instead of physical instructor-led training.
In summary, I'm proud of our -- how our employees have executed through these unprecedented changes. I want to thank them for their hard work and dedication. Now I will take some time to drill down a little more on our sales cycle and customer exposures.
Our sales cycle is typically 90 to 100 days. That means the majority of the business that we closed in the first quarter of 2020 came from prospects that we were communicating with before the COVID-19 lockdown in North America and Europe. We closed approximately 95 of our deals remotely. So the current work-at-home situation has not impacted our ability to close business and to deploy system for our customers, although some larger enterprise deals that require face-to-face interaction and several layers of management sign-offs may get pushed out. The growth reported in Q1 show that this is not a significant part of our business. We focus on mid-sized enterprise and division with larger global organization, and we think [ beyond this side ] has less friction to closing in this environment.
The average ARR for new customers added in the first quarter was over USD 37,000, and we are not seeing signing new small product. Our minimum subscription service is now USD 20,000. One of the strengths of our [indiscernible] and learning use cases. We don't have concentrated exposure within a single industry vertical aside from technology and IT, which make up close to 28% of our ARR base. And the industry that those companies service is diverse, which [ further migrate ] against concentration concern.
Our exposure to industries that has been extremely hard hit like hospitality, travel, airline and restaurant is relatively small at least less than 3% of our ARR. Now more than ever, we want to be partnered with our customers that are especially impacted by COVID-19. Some companies have seen their revenues [ efficiently ] altered because of lockdowns, and we will work out ways to defer payment for these customers in these difficult times.
Overall, we think all of these factors point to a fairly resilient recurring revenue base. It's becoming clear to us that through this pandemic, enterprises recognize more than ever before that the learning is strategic to their business, and the LMS is becoming critical.
Some of the companies we work with desperately need training to arm their people with their essential skills to deal with this crisis, and we want to do our best to help. In March, we partnered with GO1 to make COVID-19 educational courses available to every one of our customers for free. We worked with Newcross Healthcare to rapidly expand their virus protection and control training program across their workforce. We also laid out new platform integration and established a commercial partnership with LogMeIn, the owner of the product GoToMeeting and also a customer of Docebo to improve our customer ability to schedule and launch virtual live training session.
This is helping to fill a gap in the market now that in-person training is not possible. More recently, we were proud to work with the Heart & Stroke Foundation, providing close to 15,000 users with complementary access to our platform for the next 9 months to ensure that they could provide critical online training for frontline COVID-19 workers. This is a cause that is near and dear to the people of Docebo. These past few months has been unlike anything the world has ever seen, and we are owning this together.
When we last spoke in March, we spoke to a spike in web traffic for our Italian customers in February as well as increased trial activity suggesting that COVID was driving higher usage and interest in our platform. This trend continued through March and April across our customer base, and total utilization of our platform is approximately 25% higher than pre-COVID levels. We also continue to see higher activity in terms of number of trial requests through our website. This has led to us shifting sources from outbound sales to inbound sales in order to accommodate the increase in inbound activity.
It's still too early to tell how our sales conversion rate will be post-COVID lockdown. As I said earlier, our sales cycle is typically 90 to 100 days, and it's been approximately 60 to 7 (sic) [ 70 ] days since the broader lockdown in North America and Europe began. Yes, we have seen some business pulling forward because customers need to deploy a solution quickly. We also believe some of the increased interest in the trial and personalized demo requests are being driven by emotion, and this prospect may not close at the same rate as our pre-COVID inbound. Overall, we haven't seen any material negative impact to our business into Q2. But we need to be clear that we have less visibility now, and we must be pragmatic about the current business environment and manage our operation and capital accordingly.
Before I pass this call to Ian, I would summarize by saying, on the one hand, the first quarter was Docebo's best ever in terms of revenue, ARR and customers. I'm happy about our growth rate and feel that with the hiring we have done, we are very well positioned for the future. Of course, I'm not happy at all about how COVID has impacted the global economy, our customers, our employees and their families. We believe we'll still grow in this environment, but we need to be cautious in the near term.
Over the long term, I'm quite confident that we are going to see structural changes because of COVID-19 that will benefit our business and underscore the importance of the LMS. As we all recover from this situation, I think there will be more people working remotely, less corporate travel and less classroom training. Companies will need to establish policies and protocol to accommodate a remote workforce. We think this trend will pull forward the need of an LMS, and we are in a great position to capitalize to the growth of our organization, the momentum in our technology platform and the strength of our balance sheet.
With that, I will now pass the call to Ian to speak to the financially.