Roger Rawlins
Analyst · Johnson Rice. Please go ahead
Thanks Debbie. We were disappointed in our first quarter performance. While these results might not indicate we’re making progress, I’m going to share a few examples of why I believe we are taking the right steps to improve both our short and long-term results. In our recent front-line review, we were excited by the progress our merchants have made in differentiating our assortment. We are increasing our percentage of vendor provided exclusives and will highlight this assortment to our 24 million rewards members. Our customers will understand what unique assortment we offer and the need to respond quickly while supplies last. We will also increase our close-out penetration and strengthen our already strong value offering. These killer deals will be another call to action for our customer and highlight our access to some of the best brands in the world with price points that can only be found at DSW. This fall you will see a higher penetration of private brands including the launch of a new men’s brand. To expand our private brands without the expense of an internal design team, our incentive to enter into an exclusive agreement with a key vendor partner to improve the consistency, quality and margins of our private brands. When visiting stores, it was apparent that we were missing important parts of our assortment across the chain. Our new leader of planning and allocation is putting process in place to ensure we are executing our targeted assortment consistently across all doors regardless of square footage, productivity or location. These disciplines within our buying, planning and allocation process will enhance sales and margins. We are intensifying our efforts to create unique brand experiences within DSW. For example, in Q1, we connected with customers through our shared love for music and fashion at [indiscernible]. We also hosted a successful athletic event with local artists that drew crowds into a number of stores. Our customer will see similar events in the future. We’ve been pleased with results we have seen in test stores and as a result we’re ready to launch kids in half of our chain. We believe this new category will drive share of wallet with existing customers while attracting new customers to the DSW brand. Our digital demand grew 23% in Q1 with healthy gains in traffic and conversions. After replatforming dsw.com last year, we will unveil a completely redesigned mobile first platform later this year. The website may be easier to navigate, it will provide much richer shopper experience. It’s no secret that customers are increasingly pre-shopping online and we expect this enhanced digital experience to drive visitor frequency and improved conversion. This new infrastructure will also lower our cost structure across the business in the long-term. We are also challenging our team to fully leverage our Omni-Channel capabilities. I have been amazed how quickly our customers have adopted capabilities like buy online pick-up and buy online ship to stores. These capabilities create and incredible opportunity for our stores to engage with what historical been an online only shopper. This is our Omni-Channel experience working at its best. And we’re very pleased with the deployment of our proprietary order fulfillment algorithm, which if you recall, helps reduce markdowns by rerouting digital orders to less productive stores. During the last nine-months, this program has improved the DSW brands’ margins by 10 basis points. We have additional opportunities to capitalize on this technology to improve profitability. I would like to share one additional action we believe is important. Over the past several years we have invested heavily in technology, new stores, marketing and support services, while we’ve seen top-line growth from these investments our expense growth has outpaced sales and we haven’t grown our bottom-line. Since I’ve transitioned into this role, we have initiated a process to streamline our organizational structure, increase transparency and establish direct accountability across the business resulting in a number of necessary organizational changes. We will continue our journey in the second quarter as we conduct a comprehensive assessment of our organizational need and processes in order to leverage our teams do more with less and focus on fewer priorities. We expect these changes to improve earnings and more importantly reinforce DSW’s competitive position in a rapidly changing environment. Finally, I would like to share some of my thoughts on our investment in Ebuys. We’re pleased to report that this quarter the team at Ebuys increased revenues in the double-digit range. We are in a process of identifying efficiencies in shared services and leveraging the combined power of DSW and Ebuys of price sourcing expertise. Venders have indirectly used Ebuys to liquidate excess inventories at the end of the current season. But with our ownership of Ebuys, we can now offer our vendors unique one-stop capabilities for liquidating all price goods within a multichannel environment. In summary, we are taking steps to improve our business and we will focus on maximizing ways to achieve sustainable, profitable growth while making the right investments to fuel our long-term success. We are going to measure ourselves by the outcomes we delivered, such as market share growth and most importantly earnings growth. We look forward to reporting our progress next quarter. With that, I will open the floor for questions.