Michael Macdonald
Analyst · Susquehanna Financial Group
Thanks, Doug, and good morning, everyone. And as Doug said, the second quarter was another good one for DSW. We were pleased with our sales and profit performance and we made further progress on our strategic and operational objectives. We've now had 8 consecutive quarters of very strong comp sales growth. Over that 2-year period, our comps have averaged plus 12%. We attribute that strong growth to 3 things: our unique operating model, our improving execution of that model and the impact of our initiatives. In terms of our operating model, we believe the combination of a breathtaking assortment of branded product and everyday discount pricing structure and an assisted self-select service approach is resonating with more and more shoppers. The shopping experience DSW provides to its customers is fun, efficient and usually successful. During the second quarter, we made progress on some important priorities. First, we continued to grow sales productivity. As you've heard us say in the past, we believe sales productivity is the key driver to the profitability of any brick-and-mortar retailer. On a trailing 4 quarter basis, our sales per square foot now totals almost $240. That compares to just under $200 per square foot in fiscal 2008. So we've increased sales productivity by more than 20% over that short time period. Second, we used our spring TV advertising to both build awareness of DSW and to evolve our brand image as a fashion authority. As a result, customer traffic in stores and to dsw.com increased during the quarter. In addition, unaided awareness of the DSW brand increased when we measured it following our spring TV campaign. Third, we did a better job of staying in stock during Q2, which resulted in improved customer conversion rates in both stores and on dsw.com. And fourth, we expanded our private brand penetration. Through the first half of the year, our private brand accounted for 9.7% of total sales compared to 6.8% in the first half of 2010. This penetration increase was driven by growth in our existing brands and the addition of new brands. In terms of category performance in the DSW segment, our comp sales increase was driven by balanced growth across all major categories of business. Our largest category, women's footwear, grew by 12%, driven by seasonal sandals and fashion footwear. Men's, which as you know, is a strategic growth area, reported a comp increase of 17%, reflecting our continuing effort to upgrade our brand and fashion content. Athletic footwear had an 8% increase in the quarter, which we were extremely pleased with. Explosive growth in lightweight and technical athletic footwear more than offset declines in the toning [ph] classifications. And Accessories, which includes handbags, small leather goods, hosiery and fashion accessories, grew by 23%. The big driver of that increase was casual hosiery and fashion accessories. Regionally, our sales growth was very balanced ranging from 10% to 13% in all geographic regions. During the quarter, we opened one new store, which makes a total of 8 stores opened so far in 2011. We're pleased with early results from these newly opened stores. We're on track to open an additional 9 stores in the third quarter, including 2 in smaller markets. We are also continuing our aggressive program of store remodels and clearance wall removals which will affect the total of approximately 60 stores this year. And we will relocate 4 stores in 2011. Relocations are typically undertaken to either improve the quality of our location or to achieve lower store occupancy costs. In terms of new store growth, we're pleased with our 2010 and '11 results thus far, and we have a strong real estate pipeline and are on track to open at least 20 new stores next year. Our e-commerce sales continued to grow on a fast pace in the second quarter. This growth was primarily driven by increased site traffic and an expanded assortment, which led to higher conversion. I also want to mention 3 new initiatives that we implemented so far in 2011. First is our stock locator system that we call Shoephoria. This system was implemented in the first quarter. It allows store customers to purchase shoes from our dsw.com site when we don't have their size in stock at the store. This system is creating additional sales and allowing us to serve our customers better. The second dsw.com initiative is the launch of our new mobile web site in June. Now when a customer accesses dsw.com from a smartphone, they are automatically redirected to the mobile site. The mobile site enhances the customer experience with more user-friendly screens that facilitate shopping, checking out, viewing rewards, point balances or finding nearby stores. Just launching the mobile site, we've seen significant increases in customer traffic from smartphones. The third initiative I want to mention is the addition of kids' shoes to our web site offering. Kids' shoes is a category that many of our customers have requested in recent years and we were pleased to honor that request beginning July 26. Obviously, it's very early to evaluate the success of this initiative, but I'd say it's so far so good. Our Leased Business division had another good quarter, posting a plus-3.7% comp store sales increase. This was our seventh consecutive quarter of positive comps. We've been working hard to align our merchandise offerings with the merchandise strategies of our host stores and we have applied some of our presentation techniques from the DSW stores channel to the Leased Business division. We view our Leased Business division as a growth vehicle and are actively seeking new business partners. Turning to corporate matters. On May 26, we closed our merger with RVI. This was a significant milestone for the company. With the merger complete, we now possess a simplified corporate structure and increased public quote. In addition, on August 10, following a careful review, we announced that we would settle the PIES debt assumed in the RVI merger with approximately 3.8 million DSW common shares that were already reserved for that purpose. At the same time, in recognition of our strong cash flow generation, our Board approved a special dividend of $2 per share and an ongoing quarterly dividend of $0.15 per share. As many of you are aware, we had the opportunity to settle the PIES with either stock or cash. We determined that redeeming the PIES for shares, while simultaneously announcing a special dividend and an ongoing quarterly cash dividend, achieved our goals of improving trading liquidity, returning value to all of our shareholders and still positioning our company for future growth. As we look ahead, we are optimistic about our business, our brand, our operating model and our initiatives. We believe it is prudent to plan the back half at a moderate comp increase, given that it follows 2 years of double-digit comp sales gains. In addition, we would be remiss to look past the increased uncertainties surrounding consumer spending, given the recent political, economic and weather-related events. Also, we've proven our ability to effectively chase improving sales trends in the past, so conservative planning does not prevent us from surpassing our expectations. I should also remind you of our experience with the last economic downturn at the end of 2008 and the start of 2009. As you'll recall, economic growth was waning, unemployment was rising and the stock market was plummeting. Once the dust settled, DSW sales took off. We seemed to benefit from customers who either traded down or traded out of other channels into ours. I think we have the same opportunity now to achieve further market share increases and we're fully prepared to take advantage of that opportunity. With that, I'll turn the call over to the operator to open the lines so we can take your questions.