Octavio Marquez
Analyst · D.A. Davidson. Please go ahead
Sure. So Matt, I’ll start preparing better for this question since you asked me every quarter, so I’ll have to remember better the baseball analogy. But, I still think we’re, kind of in the first third of this game, a little, probably getting into the middle of the game. But when I look at the geographies, North America, we continue to see that every unit that, whether it’s a full function machine out there is being replaced with a recycler. So we continue to make significant progress there. As you know, it starts with the large customers. Not all of them are ready for recycling. As you know, it requires some software changes in the infrastructure, but everybody’s buying recycling machines right now as they prepare for that. That will also translate into our, regional accounts, community banks, credit unions that are also deploying recyclers even as they wait for their network providers to provide that capability. So we see that the continued adoption where customers see the benefits, understand the benefits and are just preparing themselves to turn out that functionality when it’s available. But again, we continue to see a very strong North America market and the refresh cycle, I would say is, midway through. So we are very optimistic about North America. If I go South, Latin America again, last quarter I mentioned Brazil and the importance of some very large government deals. We have now won one of them, we’re now working on winning the next one. So we’re very, very excited that those markets will continue to grow and we’re very focused on them. Europe has surprisingly been a very pleasant surprise for us as we were expecting it to be more of a flattish market. But it’s, actually continued to grow and some of it is driven by some of the networks in Europe mandating that their customers move to Windows 11. So we’re seeing that in Germany, for example. So again, as you know, a big market for us. So, we’re benefiting from being the first ATM provider certified in Windows 11. So Europe remains a stable market and we see continued success going forward. I’m actually very proud of our European team for what they have accomplished this year. And when we go to APAC, which was a little bit of your question, you are absolutely right, Matt. The Indian market is a very challenging market on the hardware side. That’s why we decided to invest in an India facility to create a more competitive cost profile to actually be able to compete effectively in that market on the hardware side. It is a journey. We’re in the first iteration of our manufacturing there in India, but we will continue improving our cost profile there. And what we’re trying to do there is, we’ve been shrinking the service base there as we didn’t participate in the market for multiple years. I want to start regrowing that service base. It is very profitable. Once you have the service annuity in India, you’re just or, and I say India and other Asia-Pacific countries, it’s not exclusive to India. The service business there goes to the OEM and it’s usually very profitable and it’s very profitable. So that’s what we’re trying to do, continue adding to our service annuity globally. And APAC with its high market growth, it’s one that is an attractive area to do it.