Tony Xu
Analyst · Eric Sheridan from Goldman Sachs. Your line is open
Yes, and I think, if there's -- I'll add a little bit in terms of just my view on, the macro environment. And then and then I'll hit your second question about, the multi-category customer. So, obviously, we've been looking right, in terms of how the tough macroeconomic headwinds that, I think is hitting a lot of industries, how that might apply to us. We've been searching for this for many quarters now. And I think so far, the reason why largely we've been less impacted is because well, one, you know, our product is dynamic, it's been constantly improving. If you look at selection, for instance, in the 12 months, leading up to the end of the second quarter, we've added 80,000, net new stores onto the platform, we've made improvements to many quality metrics, in terms of our delivery experiences, whether it's speed, or accuracy, and other types of improvements, we've made many improvements to the shopping experience to lower the friction for consumers. And so I think that's one point. The second point is, I think we still have to remember that relative, especially to other maybe categories of commerce, or E commerce, we are still very early in our penetration, you know, even as the market leader just take the U.S. as one example, we're less than 8% of total restaurant industry sales. And we compare that to other categories of commerce, it is much earlier in its evolution. And then the final thing I would just add is just if you study macro -- as we've been looking at macroeconomics, I think there's only been a couple years in history in which food spend has actually declined due to challenging macroeconomic pressures. And I think that's just because it is less of a discretionary spend relative to other categories of spend. But that's said, to Prabir's point we're equal opportunity, growth investors that are very disciplined, you know, DoorDash, historically hasn't had a lot of resources. And so we take very seriously every dollar of spending, and as you saw in the second quarter, if we don't think that there's a great investment to be made over the same time period to generate a great return, we're not going to make that investment. And so that's true with all new projects, that's true with marketing investments, that's true with engineering and product investments. That's true with headcount, that's really true for every line item in the P&L. All right. Moving on to your second question, which I think was about the impact of consumer shopping in multiple categories? Well, one, this is just part of the mission of the company is to make sure we bring everything inside the neighborhood and not just from restaurants. And two, the last disclosure we made was -- I think, in the fourth quarter, we said that about 14% of our customers are now shopping in these non-restaurant categories, and we are seeing higher retention order frequency activity from these customers who are, who are engaging in multiple categories. And I think this makes quite a lot of sense as we're solving now different jobs and tasks for the customer. But that said, look, we still have to earn every inch. We have a long ways to go in terms of the product experience in each one of these categories, before we'd be satisfied with that behavior.