Prabir Adarkar
Analyst · Barclays. Your line is open
Sure. So Brad, on the first question with respect to the guidance, let me start by saying, so Q1 was elevated a little bit because of a couple of things. These markets have just begun to reopen, vaccination rates were lower, and then to compound all of that, you had the – let's call it the inorganic impact of stimulus checks there was driving consumer demand. And so that will add to an elevated Q1. As we look into the second half of the year and what’s embedded in our guidance is really two things. The first is, where I call, ordinary course of summer seasonality. So in general, in Q3, we see the pace of consumer acquisition slows a little bit and you have lower order rates simply because consumers are going out during the summer because the weather improves. So that's one aspect. The second is we are baking in a level of conservatism because there is uncertainty in terms of what the world looks like in second half of the year as markets continue reopening. It's unclear whether we're even out of the pandemic at this point and so what the long-term effects are. And so there's plenty of unknowns here as a result of which we wanted to make sure we embed that uncertainty into our second half outlook. On your gross profit upside question, the way to think about it is we invest flexibility across the P&L. One of the reasons we do not provide revenue guidance but instead provide GOV guidance and EBITDA guidance is because depending on the opportunities that are available to us, we can take one of several actions in order to drive growth. We can invest through sales and marketing in terms of customer acquisition or Dasher acquisition. We can invest in pricing through lower prices that will then impact take rate or we can invest in incentives to drive up quality. We should then have further downstream impacts on the take rate as well as on our cost of sales. So we retained that flexibility because depending on the environment we're in, and depending on the exact challenges, we want to be able to deploy the right strategy without having to worry about revenue guide. Now as you look to the future, the factors that will continue to improve take rate, and I'll go through those just as a reminder for people is first, as we improve the efficiency of the logistics network that'll have a positive impact on take rate. As we improve the quality of the consumer experience, that will lower our refunds and credits and have a positive impact on take rate. As we do more – as we drive more drive orders, no pun intended. As we do more drive orders, that'll have a positive impact in take rate. In terms of headwinds to take rate, it's really three things. As we drive increased mix of DashPass orders, I'll remind folks that the DashPass orders, we have lower unit revenue, but significantly higher engagement as a result of which that's a trade off we're happy to make. Second, as we increase our investment in new categories. And third, as we increase our investment in the international. Because of the early stages of the evolution of these investments, usually they come with a lower take rate, and so you're seeing the blending effect in our take rate as a result of these investments.