Feng Zhou
Chief Executive Officer
Thank you, Zhong Sheng. Regarding the summer, yes, so obviously, we're working - the teams are working hard on this right now. So we have different marketing budget for the summer campaign, so as we talked about before. So summer is the right time to acquire users. Yeah. These users when they enter our service through the summer, they normally have higher lifetime values. So last year was the first time, we did a summer customer acquisition campaign. This year, we're more experienced. So we will likely allocate more budget for that. So we believe, we will have better, more successful campaigns. With that said as we talked about, we always look at the unit economy of the - of our business very carefully. So essentially we allocate a large budget, then we operate on a week-to-week basis looking at the results, the outlies and adjust the plan accordingly. And so we have been doing a lot of preparation for the summer. So for examples, if you look at our teaching - look at our teaching assistant numbers, they have grown and they are there still growing. And on top of last year's three cities, Xi'an, Nanjing and Guangzhou, as our teaching assistant operating centers. And we added centers in Shenzhen and Chengdu. So right now we have five teaching assistant centers across the country. And you talked about shorter than usual summer. Currently, we believe there will be limited impact of this change because the parents and students, if you look at them right now, they are still very engaged in their learning. And so without major changes to their behavior, we believe the summer, there could be changes, but that the impact will be limited. We will have five weeks of summer courses that will be July to end of August. That's the current plan. And yeah, another thing is that if you compare online courses to offline, there will be more flexibility for changes for online companies. So we think we have a more flexibility there. Yeah. So that's for the first question. The second one is about young children's program, so we call them as STEAM courses. So for these courses, we think they represent a very promising segment. And one progress, we kind of foresee here is that in Q1, there are three courses that we believe the first stage of the content investment has been completed. So these are Kids' programming, Youdao Fun Reading and Youdao [indiscernible]. So for these teams, they have completed their current stage of content investment, so they are complete. And the numbers we look at them, they are pretty good. And they have also hired more operation staff. So the teams are ready too. So basically, we think they're ready to scale that. Yes. I think that - that's for the young children's programs. Thank you.