Anthony Ambrose
Management
George, I think I can't paint a broad brush for that. The short answer is, it depends. When we look at our customer base that we know of, already right now, we're seeing almost as many market segments are filling out a very comprehensive chart that you would expect in Internet of Things devices. The number one thing we're seeing is, as people go and say why do you want to do an IoT device in the first place. Well, you want to do an IoT device in the first place, so that, that device can communicate to resources in the Cloud, either for extracting data, which then can be monetized either internally or externally by customers or to provide for things like software updates in the field, performance analytics, and things like that. So if we're going to connect the product, you need to secure the product, because if you can't secure the product, you'll never be able to trust the data, and you'll never be able to trust the fact that you're going be able to do a secure update. So I think the first generation of IoT products may have skimped on that, and you've seen a lot of newspaper articles and stories about the negative results that the consumers' experience when they find that their product is not secure. It's very clear to me that the second-generation or the concurrent generation of products now being designed in IoT are demanding security. We hear that not only from OEMs, but also we see that from what the semiconductor companies are announcing. They're announcing second generation secure elements that have very targeted features, and a very cost effective implementations. We're seeing secure microcontrollers being announced by nearly every microcontroller company, and they're providing an integrated capability whereas a secure element would be providing a standalone capability. We're seeing things that have been retrofitted onto existing designs, we're seeing new ground-up designs from companies. But in general, the promise of IoT really can't get realized, unless you have a secure implementation at the endpoint. And given the market dynamics, given the size of these customers, the annual volumes, their supply chains, SentriX is just a great fit.