Anthony Ambrose
Analyst · Pilot Advisors.
All right. We will move to the line of David Kanen with Aegis Capital
Thank you, and welcome to the Data I/O Corporation First Quarter 2014 Financial Results Conference Call. With me today is Joel Hatlen, Vice President and Chief Financial Officer of Data I/O.
Before we begin, I'd like to remind you that the statements made in this conference call concerning future revenues, results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements, which involve known and unknown risks, uncertainties and other factors, which may cause actual results to differ materially from those expressed or implied by such statements.
These factors include uncertainties as to the levels of orders, ability to record revenues based upon the timing of product deliveries and installations, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors and other risks including those described from time to time in the company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.
The accuracy and completeness of forward-looking statements should not be unduly relied upon. Data I/O is under no duty to update any of these forward-looking statements.
Before I turn the call over to Joel to discuss the numbers in more detail, I'll add a few comments. Q1 was strong across the board for our bookings. We were up sharply from Q4 2013 as bookings continued their strong upward momentum through Q1, and this has continued into April.
Europe was stronger, and our customer mix was much broader compared to last year's first quarter. Our backlog of $2.6 million at the end of Q1 positions us well for sequential growth. I'm especially pleased to see European strength and increased purchases of the PSV7000.
The PSV7000 is doing extremely well. During the quarter, we introduced and sold additional media options on the system. We also won 2 more global industry awards, including the Programming Award at APEX, which is a North American trade show in Las Vegas; and the EM Asia award at the Shanghai NEPCON event, recently in April. Winning in China against fierce local and global competition shows the true breakthrough capability of our system and the clear industry leadership and performance in small-parts handling for the PSV7000.
We now have won PSV7000 system orders on 4 continents, indicating global appeal. We're winning deals in competitive situations versus our traditional competition in automotive, programming centers, industrial and consumer markets worldwide. We won with the PSV7000 in a highly competitive situations where the customer value Data I/O service and support, as well as a significantly better overall performance and small-parts handling capability of our system.
Our traditional customers like the system, as it is faster, more precise and less expensive than previous automated handlers from Data I/O. I'm especially pleased, however, with the reaction from new or inactive customers. Over 50% of the PSV7000 opportunities presently in our sales funnel are from new automated customers or customers that have not purchased automated systems from us in 5 years or more. They especially like the industry-leading small-parts handling capability and reduced total cost of ownership versus the competition. Clearly, they see something in the PSV7000 they have not seen from Data I/O before, and this gives us an opportunity to gain market share and grow the company.
Operationally, our team did a very good job to deliver in Q1 and are ramping capacity to deliver Q2. We're starting the quarter with significant backlog, and April was a strong bookings month as well. We do expect to have some of this backlog carry over into the third quarter.
Finally, let me talk a bit about industry trends. Our investors are aware that we participate in growth markets, including automotive electronics, consumer devices, smartphones, tablets and entertainment systems. We're seeing a lot of press today about the so-called Internet of Things. This refers to an increasing amount of intelligence and connectivity in devices that were previously standalone. Some examples include smart home automation, wearables, smart grid, sensor networks and similar types of devices and applications.
All of these devices need to be programmed. The total available market is expected to move from about $10 billion today to $50 billion over the next 5 years, according to The Economist magazine.
While we supply solutions to this market today, we're looking at how best to participate in this explosive growth. Our customers will not only be choosing between Data I/O and our traditional competitors, but between us and substitute methods for programming. Our recent advances in reducing the total cost of programming help us here. We have the technology to program these Internet of Things devices and applications. And we make this technology even more attractive by making it the most secure, managed and cost effective way to program the Internet of Things. You'll hear us talking about more of these trends at upcoming investor events and future earnings call.
With that, let me turn it over to Joel Hatlen, our Chief Financial Officer, for a more detailed review of the numbers.