Nadim Yared
Analyst · Bill Plovanic with Canaccord. Your line is open
Very good question. What -- when we [Indiscernible] all of the revenue units, starting from T-zero being the time or the day of the first implant as a new account, and you line up all of the accounts like this, and then you add them up and you try to analyze them month-by-month what is happening. You would see first a blip the first 2 months. 1,2,3 revenue units. Then sometimes there's silence for 3,4 months. And then they start doing one every other month for another six months, and then they start going closer to a one month. And I'm talking here averages, all right? That initial blip is their trial period. They try two, three patients. Many of our customers got hurt many years ago when they embarked on a new therapy such as CardioMEMS where they had -- were probably getting reimbursed or with Watchman where the reimbursement was less than their costs initially, if you recall. So before they embark and do ours month after month, administration put a clamp on the physicians to say, "You know what, let's do a few patients. You can observe the clinical outcome on those patients, we can observe the payment on those procedures. And if both are positive, then you can continue. " And that's what we're seeing at the macro level and the good news here, all of our accounts are continuing. As far as I know right now, looking at all of the accounts, all of the 46 accounts have done and continue working with our therapy, which is great news, right? Now, would DTC accelerate this? Possibly after month 6, meaning when they get to month 6, now they go to their organic patient flow. And initially, of course, they start with the sicker patients because of the new therapy and then they start expanding a little bit closer to the center of the distribution in the disease progression. Would DTC help with a physician accept the patients with -- at the middle of the distribution in terms of the disease severity if the patient is knocking on that door saying, "Doctor, treat me with this device. " I feel the answer is yes. I would experience in previous trials, where there's [Indiscernible] of hypertension a decade ago, or a heart failure more recently, have shown that physicians have more -- courage is maybe the wrong word, but at least more appetite of trying a new procedure, particularly before it gets NFD approval on patients, if the patient is already knocking on the door, saying "Doctor, please give me this therapy." So yes, it's good help for Month 6 and beyond, we're not there yet in our data to be able to confirm that. It's all speculation at this stage. For now, I would say Bill, follow our guidance in terms of what we're saying, what we're forecasting. We have a lot of data that we're looking at. Our early indicator versus trailing indicators are starting to line up, so our ability to forecast the future pending any other major crisis like another COVID wave or something. Our ability to forecast business when it's going business as usual seems to be pretty solid right now. So we're very happy with our data.