Ernie Garcia
Analyst · William Blair. Please go ahead
Sure. So, let me start with the constraints that we've been facing and then we can kind of go from there. I think the primary driver of constraints was definitely the very significant growth we saw in the entire business, but most notably, buying cars from customers in Q2, which then has continued and put additional strain on the business. I think it was accentuated by COVID, especially in the inspection centers, and then we found ourselves a little bit behind, it was probably a little bit harder to catch up than it might have otherwise been given the unique hiring environment. And so I think that's kind of, what's been going on from a constraints. To make that a bit clearer to there can be increases in the total amount of work that are necessary inside the business that are actually greater than the increases in transactions that we see. And what I mean by that is, if we get behind, and it takes us a little bit longer to resolve, some customer question, we have to call them back, we'll see more customer calls. If we have a delivery that gets delayed, because the logistics network is kind of really full on certain legs, we have to kind of reschedule that delivery and can put additional strain on logistics network. And so you can actually see kind of, total work and necessary [ph] and the business grow more than just transactions. And so we saw that starting in Q2 and then spilling over into Q3. Now, because of the nature of constraints, I think we faced throughout our life and maybe notably, over the last 18 months, and most specifically, over the last three or four. In general, demand sort of starts to top the funnel, a customer shows up and is interested in buying a car and the likelihood that customer chooses to buy a car from us is a function of many things. It includes whether or not they find the car they're looking for from us, it includes if they have a question, they want to call in and talk to someone, how long does it take us to answer the phone and answer their question? If they're looking for getting a car delivered, they want a look at the delivery date, how quickly can we deliver that car? And so when we say that we're constrained, what we generally mean is that kind of the amount of demand that we're seeing is causing those service levels to be below where we historically have had them and therefore, fewer customers would elect to go through the process with us, and therefore, sales to some degree. And I think that's been active, as I said, throughout our life to varying degrees, and certainly over the last 18 months. The difference this quarter was normally that system can kind of balance itself out, and you'll see service levels kind of move out a little bit, and then that reduces the number of sales that you'll see conditional on demand. And then we catch up, and then it kind of gets back into balance or restarts approach balance. I think just with the speed that we saw, total transactions grow, that moved more than we would have liked for it to move. So, we were in a position where we kind of chose to just take those same drivers, effectively reduction of conversion, which there were several, but the most notable of which was choosing to be really surgical with what inventory was displayed and what places and we just reduce the amount of inventory that customers can see in certain places. That ends up being a very powerful tool, because we can reduce amount of inventory that people see in certain markets, it's the logistics legs to that market are very constrained. We can reduce certain classifications of vehicles and maybe have more work associated with them on average, if we have certain groups that we need to alleviate pressure on. And so that was a very effective tool for us to use and the effects from a customer perspective to just the average customer saw fewer cars than they would have otherwise seen and therefore they're likely to find the car they were looking for was lower. In terms of quantifying it, wouldn't want to precisely quantified that it wasn't a factor -- it wasn't an overwhelming effect. I think the bigger effect is just kind of the degree to which we've been behind in general over a longer period of time. But that certainly wasn't affecting the quarter and then that's the way that we implemented that tool set to put ourselves in a better position allow ourselves to catch up so that we can get back out in front of all the demand that we're seeing.