Nat Schindler
Analyst · Bank of America Merrill Lynch. Please go ahead
Yeah, hi guys, a couple of things. One, if I look at just some basic math on the marketing per unit in Atlanta, it looks like you're running, call it, 2.5% right now with a target on your advertising spend being somewhere on the order of 1%, 1.5%. What gets you there from here to get way beyond where you are, even in Atlanta when you're hitting roughly 2% market share and what do you need to do from here to get there? Secondly, just a weird thing, I just was wondering if you could help me understand why do you seem to have particularly in Atlanta, I can't really tell in the other charts, why do you have a downturn in share in Q3 sequentially in the last several years, is there something that occurs seasonally that makes offline guys do better? And finally, just one final question, and no, these aren’t related, so you are going to have to remember them all. But there was a competitor made a commentary in the last couple of days that you guys are doing great but selling 100,000 units is one thing, when you start selling 400,000 units or something to that effect, similar to what you're suggesting your IRCs will be able to handle after you do this next time that you added in, it doesn't scale as well. Do you need to buy retail units, consumer units, do you need to buy from consumers in order to be able to get enough cars to meet -- to handle 400,000 units in the year?