Ernest Garcia
Analyst · Wells Fargo
Thank you, Alex, and thanks, everyone, for joining the call. As we have in the past, we put a shareholder letter out on the Investor Relations site. There's a fair amount of information in the letter, so it may be useful to have that with you as we go through the call.
I'd like to start by acknowledging that despite our unit sales growth of 133% in the quarter, we ended up in the lower end of our unit guidance range. There were a number of drivers of this that we'll discuss -- that we discussed in the letter, but the summary is that August was disappointing, and by September, we were back on track. In fact, for the first time on our history, September was the strongest month in the quarter. Unfortunately, that did not give us enough time to make up the gap.
That said, it has us feeling confident, believing that we will be able to make up the difference in the fourth quarter. Therefore, we are reaffirming our guidance for the year despite the soft August. The softness in unit sales in the quarter flowed through our income statement in the expected ways and resulted in us coming near the bottom end of our guidance range for EBITDA margin as well. Outside of the August unit softness and the related effects, the rest of the quarter was full of really good news.
Operationally, Q3 was a very strong quarter. We opened our first Carvana-built inspection center outside of Phoenix that will add another 50,000 units of annual capacity at full utilization. We also expanded [indiscernible] out to Phoenix and L.A., connecting the network from coast to coast. Additionally, we opened 9 markets in the quarter, our fastest market opening pace ever. Our operations team is executing well and is currently focused on preparing the business for the significant growth that we expect heading into the first quarter.
We continue to make significant strides in technology as well. Over 20% of our customers are now buying a car from start to finish on their phone. For millennials, that number is closer to 30%.
We're making significant progress in total GPU. We finished Q3 with $1,742, up $241 sequentially. There are many factors driving these increases, with average days to sale being an important and positive contributor. We moved from 107 days in Q2 to 97 days in Q3. Notably, we exited the quarter with 85 average days to sale in September and now believe we will be around 75 days for the fourth quarter.
We're also making significant strides in the financing side of the business. We are proud to announce that we entered into a new agreement with Ally to finance $1.4 billion of customer purchases on our platform, increasing the sum of their commitments to approximately $2 billion. In addition, we closed a $75 million master sale-leaseback agreement that enables us to monetize real estate sitting on our balance sheet. This is clear evidence of our ability to efficiently finance our balance sheet and to reduce cash consumed by CapEx.
Lastly, I would like to make sure I'd point to the bigger picture here. There's a lot going on in the business and a lot of numbers to follow. Sometimes, it can get easy to lose sight of what is most important when there are so many moving parts. So I'd like to briefly summarize what we view as most important.
We have a product that customers are expressing a clear demand for. In the third quarter, our average customer rating was 4.7 out of 5 stars, and our NPS was 85, which we were able to maintain even as we grew the business by triple digits.
We continue to build the brand. We now have 7 vending machines and saw just over 200% growth year-over-year in unique monthly visitors. This increase in traffic is the fastest we have seen since the first quarter of 2015.
We continue to grow very rapidly. The trends in market tiers over time remain the same. We grew unit sales by 133% in the quarter, and we expect that to accelerate to over 150% for the fourth quarter. Additionally, our 2017 cohort of markets is our fastest growing cohort yet.
We are improving unit economics. We expect total GPU in 2017 to be about 50% higher than 2016 and are achieving that at the same time that we grow units at approximately 140% for total gross profit growth of 250% in 2017. We're doing all of these at nearly the $1 billion revenue level.
We're executing on the national roll-out plan. We expect to open over 20 markets this year, nearly doubling, and it's our fifth year in business. We opened our first Carvana-built IC and expanded our logistics network to the West Coast in the quarter, unlocking more markets and additional reconditioning capacity.
We are innovating. Our business model benefits from significant technology and infrastructure-driven barriers to entry, and we're working hard every day to continue to extend our lead.
Our market is huge. We're growing into a $1 trillion industry that is unbelievably fragmented with tens of thousands players in the U.S., very few of whom are well positioned to respond. The fundamentals are increasingly strong, and we are excited and energized to continue innovating and growing in this unique opportunity.
With that, I'll hand it off to Mark.