David Parker
Analyst · Cowen. Please go ahead
Well, that’s a good question. We got, we probably, Jason, got about one third of our business committed, I think, in the part of the second quarter call. Anyway, back in May-ish time frame, we had probably 30% to 40% of it committed that time. Keep in mind, we all didn’t know that the freight environment was getting better until that July, August time frame when we said, maybe something is happening out here. And so we were able to take about 30% or 40% and get it done in the second quarter. And we didn’t get the other, let’s just say, 60%. We didn’t get the other 60% down. We had the load volume committed an idea of what capacity was going to be needed. The pricing came about and committed around the end of October, the 1 of November. So it wasn’t like that we were waiting until June, July to determine what the rates were going to be. We were able to get the rate. And quite honestly, as we look at August, we felt like things were picking up. September, the hurricane hit and capacity tightened very, very deeply at that time. And then we went to October with the hurricane, still the aftermath of the hurricane. And at that time, even though the last billing we have was that August, we think something sitting in August got, I think we can go out and the opportunities about a 3% rate increase in the month of August. So that was the radar that we went on, thinking that we could get that. And then the hurricane hit and who knows. Outside capacity went to acts and things continue to get tightened. At the same time we were still committing the volume and the pricing to our customers in the say, first week of November, and we were using that September thinking the hurricanes would be over with by the time that Thanksgiving got here. And they were mostly we still had some trucks running there in hurricane season in November. But most of it was out. And then you really saw the aftereffects of, I think, a bunch, a bunch of different items from the effects of the hurricane to ELD being three weeks away, from the economies starting to produce consecutive, consecutive quarters of 3% GDP and trucks just tightening that all coming in effect in the month of November. And so it was then that we went out to the marketplace around the 20, 15, 20 of November after set stone and agreed upon. And at that time, we realized that the capacity, to be able to get the capacity that we were going to need there in the peak season was dramatically up, much greater than what we had ever anticipated. And actually we are hauling quite a few of our peak loads at losses to make sure that we were making the commitment that we just made three or four weeks ago. Now that said, I’m going to tell you, that game won’t fly no more. That game – and when I say that, Jason, let’s make sure we realize that e-commerce lead that omnichannel following the big guys, the big bucks guys trying to figure out how to attack, somebody get on the computer and ordering something come to their house, I mean this is kind of a big growing every year, but kind of the four, five-year effect that we started off really four years ago, three years ago dramatically in that, in the “e-commerce” that we are calling it. And it has just been something that has absolutely been evolving. And so for this year, we missed the pricing versus what the capacity that we were going to have to go out to the outside again. And we basically spelled out in our release there the issues that we really solved. And there is no doubt that you can absolutely, during the course of this year, grade us on that a couple aircrafts that we got in this release. And that is there’s a lot of calls that have evolved in the last three or four years as relation – as it relates to the timeframe of Thanksgiving to Christmas has gone down to that 4.5, 5-week period of time. We are there to trying to throw a lot of freight into that environment and there is just a lot of call that we have got to capture, recapture from our customers. And I think most of the other – our e-commerce partners that we do business with, our customers, a lot of them have reacted in the last couple of years through their own e-commerce world. And their price is going to be x during this time, and we got to do things better during this time. And we got to evolve also, not just us, but the entire truckload industry has got to evolve. We’re probably, if not the largest, we’re definitely the top three largest, I would say, during the peak season. And we just got to make that happen, and I think that would be very successful. So I know that was a long answer. I hope I answered a lot of your questions.