Mervin Dunn
Analyst · JPMorgan
Thank you, Chad, and thanks to all of you who have joined our call today and we would also like to give a hopeful for that everyone of our investors, analysts and friends and just in general are safe on the East Coast from Hurricane Sandy tragedy. And then with that I'll get into the call.
Earlier this year, we said that we thought the second half would be weaker than the first half and through the third quarter this has been the case. Based on replacement demand, however we still believe the industry will finish 2012 with substantial Class 8 build around 275,000 to 280,000 units. Although, we think next year will start off slowly; we expect 2013 to be relatively good and have a build rate in the range of 250,000 to 260,000 units.
As we looked at the third quarter, our order flow was little more erratic than usual, as OEM suggested softening orders. In response, we began to manage our cost structure to help ensure we utilize our resources appropriately and mitigate any impact wherever possible. This has historically been the pattern when OEM orders begin to soften and OEMs fluctuate their days of production.
Other end markets including construction also experienced some deterioration during the quarter. Traditionally, our construction business has been stronger in the first half than in the second half. Overall, the softening has not been limited to North America, but has impacted Europe, China and Asia as our global construction market orders declined nearly 20% from the prior quarter and more severe decline than anyone expected.
Reports indicated that Chinese markets continues to be tentative about growth rate, but as we have previously said, we are a relatively new company in China which is still a large and growing market for us. We feel China offers significant opportunity for CVG as we continue to gain market share and new revenue streams from our products there.
During the quarter, we were pleased to announce that we were selected by JAC, a leading Chinese automobile and truck manufacturer to supply seats for their new truck platform. Under the contract, we will provide customized air suspension driver seats the JAC. We expect production of the JAC seats to begin during the second quarter of 2013 at our Shanghai facility. It should ramp up the full production over a 3 year period with the estimated annual revenues of $12 million to $15 million at full production by 2016 and ‘17.
Following several years of design and development, our GSX 3000 global seat was formally introduced to the European, Australian and Asian markets at the IAA Truck Show in Hannover, Germany. The GSX 3000 was designed by global engineering teams located in USA, United Kingdom and China. We have already begun supplying it to Foton Motors, a leading Chinese heavy truck manufacturer. The customer reception to its European introduction at the IAA Show was encouraging.
Going forward, we will continue to stay focused on our vision of expanding our global footprint, our product portfolio and our customer base as outlined at our Analyst Day in September. We believe our cash and balance sheet put us in excellent position to seek quality acquisitions and business development opportunities in India, as well as other markets such as Brazil and Asia. We would also consider a European acquisition if evaluation multiples present an attractive opportunity.
In addition, we still expect to meet the 5-year goals discussed at our Analyst Day including the attainment of approximately $1.6 billion in total revenues for 2016. We plan to achieve this through an additional $180 million in organic growth, $100 million from our plant to expand our business in Brazil and India, $200 million in new organic growth in China and $350 million additional revenues through acquisitions.
Other 2016 goals we announced included having at least 50% of our revenues come from sources outside of North America, having no single end market represent more than 35% of our total revenues and having no single customer account for more than 20% of our total revenue base. We remain confident that we have a team in place along with the track record of international growth to attain these targets.
At this point, I’ll turn the call over to Chad to go over the financial review.