Joseph Stegmayer
Analyst · Sidoti & Company
Okay. Thank you, Dan. We were, of course, not pleased with the decline in sales, but the big -- several things to keep in mind, as Dan mentioned, average selling price is somewhat lower, which is part of the continuing trend we're seeing in housing in general. People buying lower price point product. But those numbers will shift somewhat from month-to-month and quarter-to-quarter, depending on product mix that happens to fall. So I don't read a lot into the lower average selling price. I think that's going to gradually be moving up somewhat, but it's got to be -- it's going to remain that our primary products will be in the entry-level price points or in the modest price point product for the time being.
Another thing to consider, is, as Dan mentioned, the inventory financing. This gets a little confusing, especially for people just starting to look at Cavco. We made a decision about 2 years ago to provide wholesale financing to our distribution base if they needed it. And this was a result of a number of finance companies exiting the industry, especially finance companies that have floor plan inventory for retailers, much like car dealers and boat dealers and electronics retail stores do. Our retailers do not typically own the inventory, they finance it, and they set it up for display purposes. And then as they eventually sell those display homes, it'll pay off the floor plan. Because a number of companies left the industry, including The Associates, Amburgy and a number of other banks that were specially lending to this industry, we stepped in and said we would provide that same financing to our lenders -- to our distributors rather. And in doing so, it certainly has enabled us to gain, we believe, some competitive advantage in the marketplace. Some of our competition don't have that capability or the interest in lending in -- to their dealers. It has been a significant help to us and has helped cement or improve and increase our relationships with our distribution.
But in doing so, we cannot recognize the revenue where we sell homes to those customers who are financing through our internal floor plan operation. So it certainly has delayed revenue recognition. This has been going on, as I said, for about 2 years now and will continue. And there will be fluctuations in this, again, month to month and quarter-to-quarter, year-to-year. It just depends how many homes are sold in any given month or quarter, and how much revenue that we can recognize or how many we actually sell to distributors that are financed. So there's going to be a pipeline and it's going to sway in and out. In this particular quarter, we had more that we financed to retailers than retailers sold. Once the retailer sells the home to a consumer, pays us off, pays off that retail, that wholesale financing, I should say, then we can count the revenue. But as you can imagine, that number is going to be fluctuating because the homes they buy, the inventory or the display might vary from 1 quarter to another versus their sales that are going out the pipeline. So if I haven't confused you enough, that's what the revenue recognition issue we're talking about is. And in this particular quarter, as I say, we had more that we financed than that pulled through the pipeline and paid off on those wholesale financing lines.
So to us, that's also a good sign. It means our retailers are buying homes. Those eventually will sell through the other side. So we're not as concerned as you initially might expect about the decline in sales. Our shipment levels actually were fairly even with a year ago, but we did finance more of the product. And that, as Dan mentioned also, we are now selling homes to home company stores that we acquired through Palm Harbor, and that too, once we sell a home to a company store, we cannot count that as revenue until it's retail sold to a customer. And that process might take sometimes couple of months. So our retail store buys a home from one of our factories, we can't recognize the revenue, they turn around, they sell it to a consumer, but by the time the financing goes through, and the consumer can actually fund that loan transaction through their mortgage company, and we get the customer in the house, that could take as little as weeks, but it could take as much as 90 days. So that also delays. And again, in any given time period, if we have more homes going to the -- our retail stores versus being pulled through, it's more of a timing issue than anything else, because most of the homes we sell to our retail stores are sold to consumers but again, until the transaction is funded, we can't count it as a sale.
So I hope that explains some of the decline in sales. As I said, we're not as concerned about it as you might initially expect. And in fact, most of the declines we're seeing are in isolated areas, the West Coast is still very weak, the Northwest is also a very challenging market, as is Arizona, where we consider the Southwest market. Arizona and Nevada are quite slow as well.
Other parts of the country, we're seeing some improvement, even Florida, which has been a highly challenging state for a number of years. We're seeing some improvement there. It's a little too early to tell, but the signs of improvement point towards perhaps modest continuing improvement in the months ahead. And we'll be watching that and pursuing that very aggressively.
We do feel that a lot of the major factors are still in our favor, the price point of our homes, the increasing cost of renting, either apartments or homes. In most markets, rental rates are moving up that should help us. What we need, obviously, is more employment and less underemployment, where our potential customers might not be able to qualify for a loan from an income standpoint, or obviously if they don't have a job, they're certainly not going to be able to qualify for a loan. Those are still our primary challenges, remain so. And until we see the marked improvement in employment, we'll be facing some of these challenges.
As Dan mentioned, our balance sheet remains in a very strong position. And we have flexibility to do this wholesale financing that we've talked about. In fact, it's a good business for us. We have flexibility to do other things as well. So we're still cash flow positive and expect that to continue. So we're -- we feel very well-positioned. And I think once we get through this election period, that's also causing some decline in traffic. Once we get through the election period, regardless of the outcome, we think things will settle down somewhat and we'll get to a more normal retail traffic pattern. With that, we'll be happy to take any questions you might have.