Yeah, thanks for asking. So, look, if you look at the direct subscription business today, you've got Netflix and you have Amazon who have escape velocity. Those are completely different animals. I think there's been some good news in the press recently for some existing legacy services like Max in regard to their subscriber numbers for a couple of reasons. One is they've embraced bundling from kind of a partner level and also from a wholesale level. So I think you are seeing a certain return to almost a traditional cable pay TV business, not exactly, but in part. And so that's happening. However, those are exceptions. Like, if you look at most of the hundreds of streaming services in business today, to the extent that they're growing, they're doing a price increase for the most part. Just look at the big ones and you can see, okay, the price increases are really, really frequent. And then also they're embracing, bundling, and other approaches. I think that, for the larger services, what tends to get people to subscribe to those are big specials. Well, whereas most of the consumption comes from series with lots and lots of episodes, 300, 400, typically targeted to kids or adults for sure. But what we've learned like over the last, even just like over the last six weeks is most streams -- the most streamed content series last year was Bluey. I don't know if you have young kids Pat, but if you do you've heard of that, 55 billion minutes over the course of the year, so that's a lot. I think number two was Grey's Anatomy. That's a good series, there's hundreds of episodes, and that makes up a significant portion of Netflix's consumption as they've shared. So I think that what we're seeing is cost rationalization, a reliance on some key specials to get people to come to the service, and then a robust library to keep people engaged and subscribed. And by the way, that's our strategy as well, on a slightly different level than some of these multi-billion-dollar companies. But that's the approach. And so, with our subscription services, we push hard with our partners. And because of our global appeal, we have a number of new launches in our pipeline. But then at the same time, we want to make sure that we have a certain number of great, exciting specials that will generate some press to help get people into the service. And then we want to make sure that we have a really robust library. And so as part of one benefit to all of this content that we've amassed, in large part for licensing to the hyperscalers, we're also getting additional rights as we aggregate that content that we can put to work in AVOD, in FAST, in PayTV, and then across our subscription services.