Brian Humphries
Analyst · Bank of America
Thank you, Katie.
Good afternoon, everybody, and a warm welcome to Jan, who many of you know, in what is his first Cognizant earnings call. Today, I'd like to address 4 topics with you, namely, a brief summary of the third quarter; an update on our employee engagement; observations on the demand environment and clients' evolving needs; and our strategic focus areas as we aim to revitalize revenue growth.
Let's start with the third quarter. Third quarter revenue was $4.2 billion, a decline of 70 basis points year-over-year in constant currency. Excluding the negative 130 basis points impact from the exit of certain nonstrategic content services business, revenue grew 60 basis points year-over-year.
We executed well in what remains a challenging environment. Highlights of the quarter include: continued commercial momentum with bookings growth in excess of 25% year-over-year; ongoing momentum in digital with revenue growth up 13% year-over-year and continued strength in digital bookings and qualified pipeline; gross margin and cash flow strength, enabling us to continually invest in the business; and significantly increased and sustained financial flexibility on India earnings and cash. Jan will provide more insights on the quarter in his prepared remarks.
Moving to our second topic, I would like to briefly address our talented associates. I'm grateful to each of them for their professionalism and perseverance in serving our clients during this protracted pandemic, which has put a tremendous strain on families and compressed their lives to screens and homes. We could not have executed against our commitments in 2020 without their client centricity, work ethic and engagement.
Given our financial performance and in recognition of the contributions of our associates, we are creating 2020 bonuses at higher levels than 2019. We are also implementing targeted merit increases and promotions in the fourth quarter. Both will hurt our cost structure in 2020 versus the prior year, but are an essential and normalized part of the cost structure in the services business.
In stressful times like these, we are especially attentive to employee engagement, a measure of how committed and connected people are to our company. Our recent Cognizant people engagement survey showed scores consistently above industry benchmarks. And our overall engagement score meaningfully increased versus prior surveys.
In an external endorsement of sorts, Forbes Magazine just ranked Cognizant #19 out of 750 companies across 45 countries in its World's Best Employers list. These high levels of employee engagement, coupled with current economic environment, contributed to our fifth consecutive quarter of reductions in voluntary attrition. We anticipate some sequential increases in voluntary attrition in the coming quarters after the forthcoming merit-based promotions and salary increase cycle.
We continue to prioritize the health and safety of all our associates, and remain in a work from home and restricted travel posture with only limited exceptions.
Now I'd like to turn to clients, and in particular, the trends we are seeing. These trends fall into 2 categories, 1 cyclical and 1 secular. First, on the cyclical side and set against a protracted pandemic, clients are increasingly decisive on their technology priorities. They are focused on cost savings, CapEx reductions, resiliency and agility. This is slowing large project deployments with extended paybacks, but creating other opportunities. We are seeing accelerated vendor consolidation trends, which we stand to benefit from given our deep strategic relationships and client references in buildup rate, and our enhanced portfolio and growing reputation in digital, where more and more clients want to see us challenge digital incumbents.
Client focus on innovation and cost savings is also creating opportunities for incumbent vendor displacement as larger deals. We plan to be disciplined and selective in our pursuit of larger deals, including captives, as these transactions, if not well conceived, can bring diluted compound annual growth rates, margin pressure and unfavorable terms.
I want to focus my comments on the more consequential secular trend, digital transformation. This is our top priority. It goes to the heart of client business model innovation, transformation and experiences. COVID-19 has widened the digital divide between the digital natives and legacy economy companies, which have struggled to shift to a fully digital operating model. These industrial era companies have focused on upgrading their tech stack at the infrastructure, data and application layers. They have migrated their apps and data to the cloud, and improved the agility of their underlying technology. These improvements, however important, all short of delivering the full power of digital transformation as they optimize the technology foundation rather than the business process or operating model. I believe the industry is at an inflection point in digital adoption.
We see growing client interest in realizing more immediate customer and business value by identifying use cases to shift to agile digital workflows. That means transforming processes to become agile, data-driven and automated. So workflows can be industry-specific such as claims and policy management or pharmacovigilance, or horizontal such as close to cash or digital marketing. In such cases, how we engineered an agile digital workflow for a leading app pro company that needed a return to work and to store strategy. We offered our safe workforce solution, built on the Salesforce work -- platform. This comprehensive employee safety solution provides management with information about public health conditions, office capacity employee health and shift schedules. We can stagger arrival times to minimize contract, encourage hygiene through automated reminders and when connected with IoT centers, help enforce social distancing and occupancy limits.
As more clients implement agile digital workflows, the digital services market is evolving into a third phase. In Phase 1 of digital, clients sought to understand what digital really meant to their industries. In Phase 2, the implemented digital experiments and projects at the edge of their enterprises. In Phase 3, clients realize they must be software-driven enterprises and digital to their core.
So what does this shift to agile digital workflows mean for services companies, and who will be the winners? The first and perhaps most obvious thing to say is that there will be more than one winner. That being said, everything we are doing as a company, from our strategy, solution portfolio, partnerships, mergers and acquisitions, branding and marketing and talent is focused on being one of the biggest beneficiaries of this new phase in digital.
To become modern businesses and create business value, companies need to embrace a digital technology stack that consists of: personalized and engaging customer and employee experiences, enabled by software engineering, powered by customer and operational intelligence, driven by data and run on a modern cloud business platform. We haven't always done a great job marketing this, but we are one of the few firms in the world with solutions and partnerships across every layer of this stack.
Inorganic investments have strengthened our SaaS partnerships with both Salesforce and Workday, complementing long-standing relationships with SAP, Oracle and ServiceNow to offer clients the full suite of enterprise application services they require to modernize their core processes and enable agile digital workflows. In the last 6 months, we have further strengthened our partnership commitment to all 3 leading hyperscale providers, announcing the formation of dedicated business groups for both Microsoft and AWS, and investing to enhance our Google Cloud credentials. Whatever approach a client wants to take to become a modern business, our portfolio adds multiple overlaps.
Let's say a client wants to start at the bottom of the digital technology stack by accelerating cloud migration. We can do this for them, driving efficiencies that can subsequently be invested in innovation. And that's exactly what we're doing for a global automotive manufacturer that came to us for help to bring agility, innovation and efficiency to their business processes. We started by executing an agile delivery model for core modernization. We then deployed our one DevOps model across the clients, dealers, supply chain, accessories, parts and incentives, improving speed, flexibility and user experience.
In another example, we're engaged in partnership with Snowflake in a digital transformation project for a leading financial services firm. We're building a cloud-based intelligent data platform that facilitates multiple analytical and machine-based use cases. This platform unlocks innovation opportunities and value-added use cases, including real-time intelligence for fraud detection, a better user experience for opening and reactivating accounts, a reduction in loan dispute processing time and improved field agent selling effectiveness.
More and more clients are, however, starting at the top of the digital technology stack, by focusing on the customer and employee experience. Such experiences can be continuously improved through the magic of human-centric insights, software product engineering, automation and applied AI. And hyper personalization, all of which ultimately requires clients to embark on a core and data modernization journey.
That's what we did for a large global insurance company -- Cognizant to design, implement and run a new direct-to-consumer business that will provide a compelling AI-enabled interactive experience to consumers and agents. Recognizing this needed to be integrated with existing core systems and data architectures, we then worked with AWS to host this in a scalable modern digital platform.
In these examples, you will see the opportunity to create a flywheel effect, a virtuous cycle, which Cognizant and our clients stand well positioned to benefit from. In a world of vendor consolidation, Cognizant is one of the few firms that can capture this opportunity.
I'd now like to turn to the company's future, and our goal to increase our relative commercial momentum and revitalized revenue growth.
In the knowledge-based business, investing for growth starts with attracting, developing and retaining talent. In the last 6 months, we have overhauled our talent management and annual performance evaluation processes, which allow us to develop a diverse, inclusive and high-performance team, where talent is identified and nurtured for promotions.
Meanwhile, we have invested in growth by strengthening our country leadership with senior hires in Germany, the Nordics, Australia and Asia Pacific Japan. Earlier this week, we also announced the completion of our Executive Committee with the announcement of our new President for Global Growth Markets, and the newly created role of Executive Vice President and Chairman for Cognizant India. We've also rallied the organization behind what we call the Cognizant Agenda, which articulates our purpose, vision and values. Our vision is to become the preeminent technology services partner to the Global 2000 C-suite. To achieve this, we are aligned behind a series of both moves that require investments.
First, we will meaningfully increase investments in branding and marketing including launching a breakthrough global brand campaign in the coming months. This campaign will reposition the Cognizant brand, and will reach beyond our familiar technology audience to the entire C-suite as well as the next generation of talent.
Second, we will continue to accelerate digital. Our priority areas of digital engineering, AI and analytics, cloud and IoT are more relevant than ever to clients. We aim to lead in the third phase of digital, which will require continued investment in M&A, our commercial and delivery capabilities, offer management, talent and branding.
Third, we will continue to globalize Cognizant by investing for growth in targeted countries, strengthening our regional capabilities, scaling our brand internationally and executing a global delivery network that will ensure greater resiliency in our delivery capabilities.
And fourth, we will continue to make investments that increase our relevance to clients by strengthening our industry expertise and technology consulting capabilities, investing in our talent and extending our solution integrator and designer competency.
As we invest for growth, we will also continue to leverage our balance sheet to accelerate our strategy. Our M&A strategy continues to be focused on advancing our digital priorities across the globe. Last month, we closed the acquisition of Tin Roof Software, a custom software and digital product development services company that expands our software product engineering footprint in the United States.
And earlier this month, we closed the acquisition of 10th Magnitude, one of Microsoft's longest-standing Azure-centric partners. This deal expands the Microsoft Azure expertise within our new Microsoft business group and adds development on managed services hubs throughout the United States.
And last week, we agreed to acquire Bright Wolf, a technology services provider that specializes in custom industrial IoT solutions for Fortune 1000 companies, which will expand our smart products and Industry 4.08 expertise.
In short, we are committed to growth, and we'll continue to make meaningful investments to ensure we increase our relevance to clients and enhance our competitiveness. While the macro and political backdrop remain uncertain, come what may, our goal is to ensure we outgrow the market, just like we did in the third quarter, whilst remaining commercially disciplined.
In closing, I would remind you that 18 months ago, when we set Cognizant's transformation in motion aimed at returning the company to be the IT services industry bellwether, we knew this would be a multiyear endeavor, and our view has not changed. While we continue to have a lot of work ahead of us, we are encouraged by our progress. Our employees are energized united by our shared purpose and vision. We're excited about our strengthening competitive position, the opportunity to expand internationally and the opportunity presented by the third phase of digital.
There will be several big winners in this attractive market, and we aim to be one of them. With that, I'll turn the call over to Jan, who will take you through the details of the third quarter and our fiscal year outlook before we take your questions. Jan, over to you.