Mark Bruce
Analyst · Barrington Research. Your line is open
Thank you, Ben. Our consolidated results for the 3 months and 9 months ending September 30, 2017, do not meet our expectations for high performance. We're encouraged by the underlying trends around our same-store Funeral operations and progress in our Cemetery sales and acquired Funeral portfolios. Same-store Funeral operations. Year-to-date, we have more businesses growing same-store Funeral volumes, which is a number of families served in a particular business, which we define as market share. This represented year-to-date as same-store Funeral revenue is up $2.28 million and same-store Funeral EBITDA is up $992,000. Normally, when we have this kind of revenue growth, we expect more margin expansion. So let me explain. The main focus for our Standards Operating Model is market share, which we believe is tied to having the right Who people in every role of the business, and when well led, produces revenue growth and high and sustainable operating margins. Over the past 18 months, we looked at our existing portfolio of same-store businesses for opportunities to organically grow revenues. We then began a process of declustering businesses in 10 markets. This - that is, we added a Managing Partner into a business that may have been part of a group of two or more businesses and previously led by a single Managing Partner. We have found that the introduction of a Managing Partner into a specific business is the best way to grow market share. In making these investments, we understood that we may miss, in the short term, salary and benefits and EBITDA standards as we work to grow contract volumes and revenues. We've made these investments across our portfolio with impressive, not perfect, results, and believe that these decisions have clearly led to our improvements in year-to-date contract volume and revenue growth as we see evidence across our portfolio of local market share gains, driven by our high-performance Managing Partners and their teams. From a standards perspective, which is how we look at our businesses, through September, we've approximately 57% of our same-store Funeral businesses achieving market-share standard compared to 44% in the same period of 2016. This translates, as described in the earnings release, on a comparative basis, adjusting for two small divestitures we made last year and the decision to end a contract with a local corner in a major metropolitan market, our year-to-date same-store Funeral contract volume and revenue have both increased 3.1% versus 2016, and we believe is a result of having more four year leader managing partners in more businesses. As we stated in our 2015 shareholder letter, we expect acquired businesses to convert 35% to 40% of incremental revenue into EBITDA, and over time, develop the attributes of our same-store businesses and convert 60% to 70% or more of incremental revenue into EBITDA. While our newly declustered businesses may convert incremental revenue into EBITDA at margins more akin to acquired businesses, we expect this to be short term and trending over time to be consistent with our same-store performance. Acquired Funeral operations. Current performance weakness in our acquired Funeral portfolio is directly attributable to 3 businesses acquired in 2016 and not yet fully integrated under our Being The Best standards operating model. These are new metrics, and it takes time for local leaders to internalize, practice and continuously improve as their performance is now being measured against high-performing peers. Progress is being made in these businesses which have strong local presence and great people. We have every expectation of improved performance in 2018. Cemetery sales. Consistent with our focus on First Who, Then What, in late May of this year, we added executive level Cemetery sales leadership talent, with Kevin Doherty joining our team as a regional partner for the Central. In addition to Kevin's Funeral operating skills, he possesses 3 decades of Cemetery sales experience at all levels and was most recently a senior leader for a public funeral cemetery company. In addition to his duties in the Central Region, Kevin is involved in all Carriage cemeteries, and he has assisted in the assessment and upgrading of Cemetery sales leadership talent over the past 90 days, resulting in the placement of new sales leadership in all 3 regions of the company: three in the central, two in the West, one in the East. We are encouraged by the progress being made by the sales leadership at Rolling Hills, our largest cemetery, as a number of preneed and summer right sales by our family service and advanced planning teams are up over 2016 performance on a comparative basis for the 3 months ending September 30, 2017. We believe that the momentum and addition of sales leadership talent started in the second half of 2017 positions us well for 2018, and that our performance at Conejo Mountain Memorial Park, Bunkers & Woodlawn cemeteries, Garden of Memories in Metairie, Kent-Forest Lawn Cemeteries, Rolling Hills Family Service, Rolling Hills Specific Rim and Los Gatos Memorial Park will no longer had to have to carry our underperforming cemetery sales teams. To conclude, while consolidated results did not what our expectations for high performance, we're encouraged by the underlying trend throughout our same-store Funeral operations and progress in our Cemetery sales and acquired Funeral portfolios. Now, as is our tradition, it's my honor to recognize the following High Performance Hero Managing Partners leading us during the third quarter on our Good to Great Journey that never ends. Frank Forastie, Forastiere Funeral Homes, Springfield, Massachusetts; Sue Keenan, Byron Keenan Funeral Home & Cremation, Springfield, Massachusetts; Ken Duffy, John E. Day Funeral Home, Red Bank, New Jersey; Todd Muller, Muller-Thompson Funeral Chapel & Cremation Services, Naples, Florida; Rohaema Smith, Baird-Case Funeral Home & Cremation Service, Tamarac, Florida; Randy Valentine, Dieterle Memorial Home & Cremation Ceremonies; Montgomery, Illinois; Jeff Moore, Sterling-White Funeral Home, Crosby, Texas; Andy Shemwell, Maddux-Fuqua-Hinton Funeral Homes, Hopkinsville, Kentucky; Joseph Newkirk, Wilson & Kratzer Mortuaries, Richmond, California; Alan Kerrick, Dakan Funeral Chapel, Caldwell, Idaho; Ken Summers, P.L. Fry & Son Funeral Home, Manteca, California. Ben?