Melvin Payne
Analyst · Davenport
Okay. The cemetery business, as you know, has a lot more moving parts. And starting on October 17, as I mentioned, we initiated a complete review of the last 10 years of history, both in the cemetery business and in the funeral business. And by the end of November, on the funeral home side, we had launched, relaunched a refreshed standards operating model with new -- each business is now in different groupings and by peer group and we updated some of the margin standards and so on. And that was rolled out at the end of November. And we saw an incredible response to that project to a degree that December looked better by a mile than any other month in the year. And that continued over into January. So we think we have traction on the new standards operating model for our funeral homes. I looked at the standards model for the cemeteries, and it had grown static complex, and so I waived all of that. To start off 2012, we reached out to a group of industry professionals, not in Carriage, really with Dave DeCarlo's relationships who introduced us to some really wonderful people, great operators. So we went to school, and we have launched some new programs in the cemetery business, particularly in our Florida cemeteries, where we're concentrated, and in California, where we're concentrated. The early returns, it's too early to have a definitive material impact, but I will tell you that I think by the middle of this year, we'll begin to see, and certainly the second quarter, some differences of performance. But this is new for us, and we want to go slower and we don't want to overpromise. I think we can get our cemetery performance back up at acceptable margins. But that might take 6 months to be able to tell you this is exactly what we can achieve this year. So I don't want to go there. It's just a different business, and we're going to take our time and get it right.