Anne Olson
Analyst · Piper Sandler.
Yes, great question. So a few of the things that we implemented in 2020, which I think industry wide really were adapted -- were a lot of virtual leasing much more information on our Web site, fewer office hours, and therefore, more correspondence with residents via email, phone, or through self-service portals, more online payments. And those things really have evolved into 2021 in a way that that's been great for our staff. So while our offices are now open, there is kind of less traffic there. And our prospective residents are able to get much further along in the process than they had been previously with respect to leasing. So the time efficiency really comes from the people who come to tour in person, if they're interested in in-person tour, are very interested in the property. So we have some secondary markets, as across North Dakota, it might not have been uncommon in the past for someone to still look for an apartment by driving around and pulling up and asking to see apartments. We don't get as many of that as many of those people coming anymore. And people who are coming usually now have an appointment, have done a lot of work online, have probably -- have their application in. And we did a lot of 3D videos. In fact, well before 2020, we had started uploading virtual floor plans that you could move around. So, about halfway through last year, I think we were all the way done with what's called Matterport videos, which are where you can kind of manipulate the 3D version of floor plans online. So, we were a little bit ahead there. And really, I think the move towards self-service, one of the things that we think about with respect to our resident experiences, you can't just continue to do this everything the way you had done before. And 2021 or 2020 really pushed us to think differently and to meet the resident where they are. And our residents are a younger generation, and also have their own interruptions from the pandemic, and their own desires. And so, we're really trying to find that space where the resident where we can make it easy to sound the resident and communicate with them in the way that they want to. That's much more mobile, it's much more Internet-based. And they don't want to see people as much as they used to in the past. So I think as we move forward, we're going to try to leverage those capabilities and the efficiencies that we put in place there to the goal is to have overall, either reductions and staffing, but really what we're seeing right now is just more efficient time, so that we can spend more time on work orders, resident communication, enhancing the resident experience, and focus on renewals, which help us drive the rates.