Andrew Florance
Analyst · Citi. You may proceed
Adding virtual reality to the Matterport, you can take a virtual tour of the property with your virtual agent walking to the space with you. The possibilities are certainly exciting to imagine and represent a massive opportunity to propagate new technologies to our global information and marketplace businesses. I believe CoStar Group faces two major challenges in our effort to make Homes.com the leading us real estate portal. First we need to build massive site traffic and; second, we need to successfully monetize our new your listing your lead model. As we report our first quarter results, I believe we are showing for the first time clear proof that we are very successfully delivering against those two important challenges. With almost 40 million in home's net new bookings and 156 million monthly unique visitors achieved in the quarter, we're growing revenue and traffic faster than in any other product launch in the history of the company. We launched the Homes.com brand marketing in February -- I think it was the 11th during the Super Bowl, and the results were outstanding. We believe the Homes.com marketing program is the largest in the history of real estate, delivering almost 9,000 commercial placements in the first quarter across broadcast and cable TV streaming audio and video, digital and social media and high profile sponsorships as well. In less than 2 months, our brand campaign generated almost 4.5 billion consumer impressions. Our marketing and media advertising and featuring Dan Levy, Heidi Gardner, as well as supporting roles from Jeff Goldblum and Lil Wayne, is proving effective with consumers as oh, a supporting role from yours truly Andy Florance. It's proving effective that consumers as evidenced by our unaided brand awareness, which increased from 4% in January to 24% in March of this year. With unaided awareness approaching 25% in just one quarter, we're halfway to our goal of 50% unaided consumer brand awareness for Homes.com. It will obviously work to go beyond the 50%. But 50% is a very important number. The consumer traffic response to our marketing efforts has been equally impressive. In March, the Homes.com site attracted 110 million monthly unique visitors according to Google Analytics, an increase of 386% over the same period last year. In March, monthly unique visitors to our overall residential network reached 156 million. That is pretty much U.S apartments and homes, which is basically an apples-to-apples comparison to our competitors. We believe Homes.com and our residential network continue to be the fastest growing residential market place in the U.S in terms of consumer traffic. We are also seeing quality improvements in our traffic metrics with direct traffic to Homes.com, increasing 115% Since the first quarter of last year. Sales of Homes.com memberships are off to a fantastic start. In the first quarter, our sales team sold almost 8,000 Homes.com membership subscriptions, making Homes.com product launch easily the fastest growing new product in the company history. For context, we launched Apartments.com in early 2015, and it took seven years to achieve our first quarter with 40 million annualized bookings. Homes.com reach the 40 million annualized bookings, in the first quarter we launched and it wasn't even a full quarter it was less than 2 months of selling. So as a really fast start. We're seeing a strong continuation of sales results in metrics that they mentioned in our last earnings call in February. 90% of [indiscernible] agent members were selected in the 12-month contract option, with the rest choosing the 6-month subscription. Through the end of the first quarter, the average monthly selling price of a membership was in the 475 to 500 per month range. We are signing up agent members of all sizes ranging from single agents with no listings up to large agent groups with hundreds of listings per year. We recently had a regional broker in Indianapolis sign up all 180 agents on their brokerage team. They want to enhance their marketing strategy and are excited about the Homes.com advertising opportunity to build their brand's awareness. Agent feedback has been extremely positive. An agent from Western Florida said "Homes.com has truly transformed my business with genuine leads that are directly connected potential buyers to my listings. No more confusion or wasted time. Just real quality leads that make a difference". Clearly, the your listing your lead model is resonating. Another agent from Westlake Village California said what impressed me most after I signed up was how Homes.com boosted the number of views I have compared with other listing agents in the area. Currently on average,Homes.com members listings and profiles are viewed 1.8 million times a month, or 200x more than 9,000 views a basic agent receives. Our company wide sales team of over 1,000 sales representatives is proving very effective in selling Homes.com It's still early days, but every one of our eight commercial product sales teams from the largest apartments.com to the smallest CoStar real estate manager are selling Homes.com memberships. In total, 85% of our sales representatives have successfully sold at least one Homes.com membership. We are selling memberships all over the country in major cities and markets, smaller communities and rural areas. Through last week, around 40% of our memberships were sold to agents outside the top metro areas. Looking at the roughly 70 major markets where we have a field sales presence. Every market has contributed dozens of new memberships with Dallas, leading the way in terms of total memberships and net bookings. Relative to city size Las Vegas and Columbus are the champions sales teams overall, each producing the highest net new bookings per person. It was really exciting is that our early sales success measured against our 500,000 plus agent prospect list is still only 1% penetration. This implies a total market opportunity of over 3 billion of revenue for our basic membership product. While the broader sales force has sowings Homes.com. In addition to their original product responsibility, we do expect a substitution effect and slightly lower sales for these non-homes products. As we build up a dedicated homes sales team, the non home sales teams will return more of their time to their original products. Our new VP of home sales, Andy Stearns is focused on building out our Homes.com dedicated Salesforce in Richmond, Virginia, with a goal of having over 300 sellers in place by the end of the year. The first 80 or so members of this team are proving very effective, turning in more Homes.com net bookings per person that companywide average after only 30 to 60 days with a company. Overall, I’m very pleased with our results and momentum from the first 60 days, since the launch of Homes.com marketing and sales efforts. I want to comment on our perception of the impact of recent class action lawsuits in the real estate industry. We are not experts. We're not involved, but it clearly is going to have some impacts in the industry. While Homes.com relies on a your listing, your lead model that focuses on selling the home as the highest priority, our competitors use a lead diversion model that focuses on generating buyer agency leads as their highest priority. We are not aware of any other portal in the world that uses such a lead diversion model the way our U.S. competitors do. Our competitors present agents listings with a contact agent button that diverts the leads away from that agent who's listing it is to one of their competitors who's listing it's not. We believe that the lead diversion model is very unpopular with home sellers, agents, buyers and brokers, which may be why it has not been very profitable. With recent seismic legal settlements in the real estate industry, we believe the portals that rely on the lead diversion models could become stressed. Legacy portals rely on MLS data feeds that provide them with information on offers to compensation to buyer, brokers so these portals can take a significant portion of the buyer-broker commission from the diverted leads. Going forward, under the terms of the settlement, those feeds can no longer include buyer-broker compensation fields. In addition, buyer agents will need to get buyers to enter into a written agreement, a written buyer agency agreement before they even show the buyers a house for sale. It may be difficult for the diversion model agents to get homebuyers to sign a written commitment to the agent just to see one house. Currently, only 30% of buyer agents ever get a written agreement at any point in the transaction process. In contrast, Homes.com connects homebuyers with directly the listing agent so they can arrange to see the house with no paperwork or commitments. We are increasingly confident in our ability to build out the #1 residential marketplace in terms of traffic, revenue and profitability in the years ahead. Our U.K. property portal, OnTheMarket, is off to a strong start in the first quarter. Coming into the quarter before we acquired OnTheMarket, it was a distant third place in the U.K. based on traffic. We have made a focused and successful effort to grow OnTheMarket market traffic. In March, according to similar web reporting, we surpassed Zoopla in site visits and are now the U.K.'s #2 residential property portal. Monthly unique visitors were 17 million in March, representing a 107% increase over the same period a year ago according to Google Analytics. The increase in traffic has translated to nearly 50% more leads for agents in March of 2024 versus the prior year. The early results tell us we are delivering on our strategy of investing and partnering with agents to generate high-intent leads at a fraction of the cost of competing U.K. portals. In response to the strategy, more and more agents are choosing to put their listings on the market. In March, we exceeded 15,000 advertisers on the portal and have grown listings almost 40% year-over-year. Apartments.com reached a significant milestone in the first quarter with annual revenue run rate of $1 billion. Revenue for the first quarter of 2024 was $255 million, representing 21% growth compared to the first quarter of 2023 and above our guidance growth rate of 20%. This marks the fifth consecutive quarter with Apartments.com growing at or above 20%. I believe the continuing success story of Apartments.com is a tribute to the quality of the product, the effectiveness of our brand marketing and our ability to build the largest and most effective sales force in the industry. Three weeks ago on April 1, we celebrated the 10-year anniversary of CoStar's acquisition of Apartments.com and what an amazing 10 years it's been. We transformed the way consumers find their next rental home growing our revenue from $75 million in 2014 to over $1 billion today. Our sales team is 5x larger, delivering 3,225% more sales than when we started. We went from fourth or fifth place in that industry in terms of traffic to the #1 traffic position with the brand most recognized by consumers. I would like to personally congratulate Fred, Paige, Jerry and the entire Apartments.com team for this outstanding success. And I'm looking forward to the next 10 years. providing the best possible rental experience for consumers and our advertising customers. And Fred, I'm looking for another tenfold increase plus in revenue, at least 12-fold increase. So good luck. Our 2024 marketing campaign is off to a great start. We kicked off with a fantastic Super Bowl ad during the most viewed Super Bowl game in history. The campaign generated over 2.3 billion media impressions in the first quarter of 2024, which is 3x the number of impressions delivered in the first quarter of last year. We launched five new television commercials featuring Brad Bellflower, the inventor of the Apartminternet, known to many of you as Jeff Goldblum. We expect this year's campaign to deliver our highest number of impressions ever over 12 billion while reaching 90% of renters across the U.S. Our brand marketing strategy continues to pay dividends, and our first quarter unaided brand awareness was 51%, which has outperformed Zillow's unaided brand awareness for 4 quarters in a row. Apartments.com continues to be the most highly trafficked rental website in the U.S., attracting over 43 million monthly unique visitors on average in the first quarter according to Google Analytics. According to Comscore, unique visitors in the first quarter of 2024 were relatively flat over the same period last year, which is quite the opposite of our competitors, with Zillow decreasing 13% and rent period down 21%. In addition, as Homes.com traffic grows, Apartments.com benefits from consumers that want to explore rental options. Monthly unique visitors sourced through Homes.com grew 21% in March year-over-year according to Comscore. With both Apartments and Homes' products to sell, the sales team conducted 189,000 quality meetings in the first quarter, an increase of 38% over the first quarter of last year. These efforts are clearly producing results as properties advertising on our platform reached an all-time high of 73,000 at the end of the quarter, while the number of under 50 unit properties advertising increased 31% over the prior period. It's important to keep in mind that despite such strong growth in advertisers and revenue, we remain below 12% penetration in the Apartments.com market opportunity, which we estimate to be worth $9 billion. Overall, economic conditions remain favorable for rental property advertising. Vacancy levels continue to set record highs for 3, 4 and 5 star properties, increasing 10 basis points above the fourth quarter of 2023 to reach 9.1%. New unit deliveries remain at elevated levels, with 495,000 units expected to be delivered in 2024 coming off the peak of 583,000 units that were delivered in 2023. CoStar revenue was $250 million for the quarter, an increase of 11% over the same quarter a year ago. Our [indiscernible] information product reached a significant milestone in the first quarter, just like Apartments.com did, but Apartments got there a month earlier. CoStar Group reached an annual revenue run rate of $1 billion. So just to be keeping track, that's two of our products cross the $1 billion revenue run rate in the quarter. In other way, saying both CoStar and Apartments crossed $1 billion revenue run rate in the quarter. Regardless of economic cycles, we continue to see strong revenue growth in CoStar. The 20-year compound annual growth rate for CoStar is an impressive 12%, which we expect to continue for years to come. Our lender product delivered revenue growth of 57% in the first quarter year-over-year. The number of banks and lending institutions on our lender platform is now 285, an increase of 71% year-over-year. We are still in the early stages of what we believe to be a $300 million-plus revenue opportunity for our lender product. The CoStar hospitality product, STR, has experienced some of the fastest sales growth in the company, increasing 44% in the first quarter. Revenue from our benchmarking and CoStar subscriptions to hospitality clients increased 15% in the first quarter. Our CoStar sales force team -- our CoStar sales team force delivered the strongest sales of Homes.com in the quarter and their highest level of total net new bookings output since '22. CoStar renewal rates remain above 90%, and our NPS scores continue to grow. We now have 221,000 subscribers in the CoStar platform and they logged in 5.2 million times in the first quarter, with 24 million property searches conducted and a 17% increase compared to the prior year. So CoStar Group is robust, healthy and growing. LoopNet revenue was $69 million in the first quarter of 2024, up 9% over the first quarter of last year. The international revenue in the first quarter was up 29% compared to the first quarter of last year. LoopNet continues to be the leading commercial marketplace in the U.S., with over 13 million monthly average unique visitors according to Google Analytics. Our direct and organic traffic represents over 70% of average monthly unique visitors, which is a testament to our brand as we continue to generate quality leads for customers. We continue to enhance our sales capabilities and are seeing positive sales trends coming out of first quarter. Net new bookings increased 147% sequentially compared to the fourth quarter of 2023. The net sales per sales representatives, including Homes.com sales, was the highest of any period since we launched a dedicated sales force almost 18 months ago. The quality level of interactions with customers is also improving, with the LoopNet sales team Net Promoter Score increasing 70% from the same period a year ago. We welcomed Ben Drew to the President of LoopNet role this past week. Ben brings over two decades of digital marketplace and leadership experience, most recently, Ben served as President of Viator, the leading marketplace for travel experiences. Prior to Viator, Ben held roles with increasing levels of responsibility at TripAdvisor, the parent company of Viator. Even though commercial real estate trends -- commercial real estate sales transactions, volumes dropped 17% in the first quarter, the lowest level since beginning of the pandemic, Ten-X outperformed the market with an 8% increase in assets brought to the platform in the first quarter. The Ten-X trade rate increased from 48% in the fourth quarter of '23 to 56% in the first quarter of '24. The average number of bidders per auction was 3.2 this quarter, which was the highest number in a year and above the fourth quarter average of 2.3 per auction -- bidders per auction. Our approval rates of allowing proposed assets to trade in the platform increased as well in the first quarter, up 50% from the prior quarter, a good sign of improvement. Looking at the real estate economy, office sector vacancies now stood at 13.8% and have risen 19 consecutive quarters. Office attendance has shown a positive trend of 2% to 3% over the past year, but that is currently counterbalanced by declining overall office using job growth. But the true silver lining is construction levels with the current supply pipeline at the lowest level it's been in 10 years and construction starts this quarter, the lowest ever. This will likely translate into a shortage of premium office space and associated price premiums in the coming years. Be a good time to buy an office building. The industrial sector saw a 90% drop in demand in the first quarter compared to the average of the past 3 years. Deliveries in the quarter pushed vacancies up 50 basis points to 6.2%, the highest level since 2015. Retail vacancies remained largely unchanged in the first quarter, near the all-time low of 4%. In the residential sector, mortgage rates are still high enough to keep most Americans from listing their homes for sale, which is propping up home prices and impacting affordability. The recent decline in mortgage rates created positive momentum in sales, increasing affordability and increasing existing home sales to 500,000 homes a month. If rates continue to drop, we could see a significant increase of activity in the residential sector. So we've had a lot of good news to share with this quarter, but I think the most important news is that the early indications of the Homes.com investment is working. We are proving out our ability to generate traffic on Homes.com clearly. We are building the brand, and we are monetizing the site. We believe that before too long, Homes.com will be our largest revenue business in the portfolio. At this point, I'm going to turn the call over to our Chief Financial Officer, who seems to be sort of fading away. Go ahead, Scott.