Andy Florance
Analyst · Goldman Sachs
Thank you, Rich. Good morning and thank you for joining us today for our third-quarter earnings call. We are reporting strong results and growing forward momentum in the business. We had exceptional sales performance in the third quarter. Our revenue in the quarter increased 24% year over year to $189 million in the third quarter of 2015 compared to $153 million in the third quarter of 2014. Net new sales on an annual subscription contracts were $31 million for the third quarter of 2015, a 102% increase over the third quarter of 2014, a doubling. Annual subscription contracts in the third quarter of 2015 increased nearly 22% sequentially from the second quarter of 2015. Through three quarters of 2015, we have added over $85 million in net bookings. We had more bookings in the second and third quarter of 2015 than the entire four quarters of 2014. While those numbers are very impressive, they understate the sales team's productivity. During the past two quarters, the Finders sales team signed an additional $30 million-plus of contracts, converting clients from print to pure digital apartment advertising business. But that was not net new revenue, so it would not be in the $85 million I mentioned. When those 110-strong Finders sales force comes back into focusing on pure, net new, having accomplished their conversion task, I expect to see a tailwind behind our booking numbers, our already strong booking numbers. With strong sales in both core CoStar services and in the Apartments products, we're very pleased with this growing sales momentum. Excluding the impacts of ApartmentFinder, our business grew organically at a very strong 4.2% sequentially in the third quarter over the second quarter. That is up from the Q2-over-Q1 sequential quarterly growth rate of 3.2%. In those numbers, you can see our recent booking success beginning to translate into recognized revenue acceleration. Our annual subscription business continues to enjoy a high trailing 12 months renewal rate of 90%. Our core CoStar Information renewal rates remain very steady, at an extraordinary 94% plus. While we continue to move overall post-acquisition renewal rates up significantly for both LoopNet and Apartments, they have historically been lower renewal rates, and when you blend those with the CoStar high renewal rates, it brings the overall rate down slightly to 90%. But it's all moving in the right direction. The core CoStar Information business is solid with CoStar's subscription services achieving a sales booking increase in the third quarter of 2015 of 22% year-over-year. We continue to add to the quality of our service offering with the development of new products such as CoStar Market Analytics. We designed CoStar Market Analytics to meet the needs of property management companies, apartment owners and lenders who need access to comprehensive daily rent and occupancy information. Owners of management companies need this sort of information so that they can set and optimize their rents and occupancy levels. Small movements in rents and occupancy levels can be leveraged into very large movements in value. With cap rates at historical lows, this leverage can be magnified even more. For example, if a fairly typical portfolio of 1,500 apartment units averaging $2,000 a month rents can push its rental rates just $100 a month and hold occupancy, it can create $35 million in value. But conversely, if it pushes rents a little too far beyond the market, it can quickly lose 5% of occupancy in a month and destroy $35 million in value. Even apartment owners using yield optimizers need comp data to manage and audit the yield maximizer's pricing. We do not believe any other information product in the market delivers adequate, comprehensive, or certainly not timely rent data. Our competitors typically have research departments a small fraction of the size of CoStar's and can only deliver two- to six-month-old data on one quarter as many properties as we do. That sort of weak data is useful as a starting point, but it's not good enough to use in underwriting loans and definitely not for setting pricing. Many property management companies spend a lot of money on in-house research, shopping their competitors in order to get the current rents they need to do the job right. An onsite leasing consultant might spend a few unpleasant hours one day a week secretly shopping their competitors. For each call they make, they're likely getting one half-call shopping them right back. We believe that the community might be spending $3,000 to $10,000 annually per property shopping competitors and being shopped. This could aggregate up to $1 billion plus in annual industry spend of property companies shopping each other and not very efficiently or effectively. Worse yet, while these leasing consultants are busy secret-shopping one another, they're not answering the phone when the real renters call them. We have made or monitored approximately 10 million calls to leasing communities this year, and 76% of the phone calls to leasing offices during business hours go unanswered. Given that these communities are spending billions annually trying to drive calls into their leasing offices, we believe the potential loss of wasted advertising leads is in the billions. We have designed more than half a dozen processes to collect rents and property information. We have a huge advantage in that we have a large digital flow of rent data into Apartments.com and ApartmentFinder. Many investments we are making into people collecting comprehensive pricing data are the same content we are using to make Apartments.com so successful. So we're driving multiple revenue streams off the same data expense and creating a competitive efficiency. For the first time ever, multifamily owners, investors, lenders, and property managers have the real-time rent and sales comp and a lot of the information they need to optimize their income. The CoStar Market Analytics service is very closely related to Apartments.com and ApartmentFinder in that they're all key pieces in the rent maximization puzzle. We plan to sell the products together and gain competitive advantage over those selling just a partial solution. We'll pause briefly there to let President Obama go by. Early adopters are giving us very positive feedback. We intend to put an emphasis on this service. Last week we took steps to expand the pool of the sales team selling CoStar Market Analytics by 100 plus sales representatives. We have sold nearly $12 million of net new sales of CoStar Market Analytics since February of this year, and we have a robust pipeline of deals pending. Of these CoStar Market Analytics deals, many of the contracts include packages with our Apartments network, adding an additional $10 million in net new sales to these contracts, making the total related sales $22 million in subscriptions in the first eight months. Companies like Widener Apartment Homes, HSL Properties, National Property Management, Bozzutto, Hunt Mortgage, and many others are now using CoStar Market Analytics. Bozzutto is a good example of a major advertiser deciding to expand its relationship with us by increasing their marketing spends in the same contract they use to add CoStar Market Analytics. It was only in February of this year that we launched a new Apartments.com site, which leveraged our technology and experience to create a better way for renters to search for an apartment online. In March, we began the first ever significant business-to-consumer apartment marketing campaign in the industry that not only reached tens of millions of potential renters, but demonstrated to multifamily property managers and owners that we were serious about building and maintaining the premiere go-to site on the Internet for the multifamily industry. Since the beginning of the campaign in March through the end of September, we generated over 6.8 billion impressions, with the vast majority coming in the key age demographic of 18 to 49 years old. Most of you have seen the television campaign featuring Jeff Goldblum. It was responsible for 2 billion impressions. We also generated over 2.3 billion impressions digitally; 2.2 billion impressions for out-of-home and radio, and other social media added another 142 million impressions. Our website traffic consumer engagements are exceptionally strong. In September of 2015, Apartments.com experienced a 74% year-over-year increase in unique visitors, according to comScore. For the sixth month in a row, Apartments.com has the most trafficked apartment listing site, according to each of the major marketing authorities, comScore, Experian, Hitwise, Amazon, Alexa, and Compete. That's pretty much the Triple Crown Plus, Plus. In September of 2015, Apartments.com was the number-one apartment listing site in consumer engagement with the most page views and minutes per visit, according to comScore, Hitwise, Alexa, and Compete. Some of the services don't actually have all those metrics. Throughout the campaign, we have conducted brand awareness surveys to measure the success of the campaign. One of the strongest indications of brand strength is measured by unaided awareness, which is based entirely on brand awareness and recall. So we asked renters, or a third party asked renters, if you're looking for an apartment on the Internet, what site would you go to?" Back in February of this year, before we launched the marketing campaign, Apartments.com was at 16% unaided awareness. Way back then, craigslist was by far the leader, with approximately 38% unaided awareness. In other words, nearly four in ten mentioned craigslist without being prompted. At the end of September, we took over the number one position with 40% unaided awareness for Apartments.com. Now it's Apartments.com that four in ten mention as the place to go online to rent an apartment. Craigslist was essentially unchanged, and every other competitor was less than 21% unaided awareness. The perception of Apartments.com as a leader surpassed key competitors and ranks in the top three based on this same study, while its strengths are being characterized by renters as smart, an ally, honest and trustworthy. Our competitor, Rent.com responded to the Apartments.com campaign by spending a significant amount of money on TV with their Legit-a-Master campaign, featuring the comedian, Jb Smoove, gyrating his bits and pieces on an elliptical. In February, yes, that actually just happened on our earnings call. In February, before their campaign began, Rent.com's unaided awareness was approximately 20% at the beginning of the campaign. At the end of September, after the campaign, it was still stuck right around 20%. That's half of Apartments.com's 40% unaided awareness. More importantly with the most current Alexa numbers, Apartments.com has nearly 60 million monthly page views, or about three times Rent.com's 17 million. I have to say that I'm grateful to our ad agency, RPA, for apparently effectively investing our money. A survey of 25,000 US renters published this month by J. Turner Research Company covering the period from June/July 2015, demonstrates how far we've moved the needle in the six months since we launched the new Apartments.com website and marketing campaign. When asked which website they used to find their last apartment, renters surveyed responded that the number one place was Apartments.com at 26% followed by another great site ApartmentFinder at 23%. 23% of the renters said they did a generic Internet search and renters saying they couldn't recall was 19%. Rent.com came in fifth place with 17% of renters saying they used that site, Apartment came in sixth place with 16%, craigslist came in at 15%, and ForRent came in tenth with 12%, for which there was no ribbons awarded. When the response, I don't recall is beating all of our competition, we're obviously pulling away from that competition a bit. Quite simply, the headline on the Apartments.com marketing campaign is, It Works. The impact on sales has been astounding. We achieved $65 million in bookings Companywide in the second and third quarters alone. When you consider the high incremental contribution margin from these sales along with the expected high renewal rates that become an annuity over many years, we believe that the return on investment is very promising. When you look at the story on a more granular market level, the story is also very impressive. Here in Washington when we acquired Apartments.com in 2014, we had $5.1 million in apartment advertising revenue in the Washington metro area. 18 months later, that revenue has grown by 59% to $8.1 million. If you were to add our Apartment Information revenue to that CMA, the growth would be well, well over 60% in 18 months. We believe we are and will continue taking a lot of business from a broader range of competitors. I believe that this year we have established Apartments.com as an absolute leader. In 2015, we've invested heavily in the marketing we felt necessary to properly introduce and brand a great new Apartments.com. We also accelerated our search engine marketing spend on ApartmentFinder to facilitate a successful migration from digital and print revenue to pure digital revenue. We have fielded a lot of questions from investors wanting to have some guidance on our spending plans for marketing in 2016. We can now say that we expect to maintain an aggressive level of investment that we believe is required to maintain our newly established leadership position and high customer satisfaction levels. But the headline is that in 2016, we plan to reduce our marketing spend below our 2015 levels. We expect to lower our total marketing spend by $20 million below our 2015 levels. Reduce by $20 million below 2015. It's more expensive to introduce a new brand than it is to maintain one. We have successfully introduced that new brand. As we move into the second year of this campaign, we believe we do not need the same level of spend to achieve brand awareness and continue the momentum. We believe that the Apartments business will move to even a positive in 2016. We continue to be committed to increasing the quality and breadth of content on our Apartment sites. This is expected to increase engagement and help attract even more traffic to our sites. Our market research tells us that apartment views are very important to renters searching on the Internet, so we built a marketing campaign and contest around winning rent for life by writing a review of your apartment on our site. We received over 155,000 reviews during the contest period, nearly 1,700 per day. I believe that's close to 10 times the number of reviews that came into Apartments.com in the prior three years total. The winner of the Rent for Life prize was Martin Hudak from Woodbridge Township, New Jersey, and I believe he was very happy. Market research tells us that consumers love our immersive 3D virtual tours for apartments with, we're using the Metaphor technology. We now have over 37,000 of these 3D videos on the Apartments.com site. More impressive, these videos are extremely popular with renters, as we've had over 7.2 million views of these immersive apartment walk throughs. It is important to both us and our clients to know well in advance when new apartment buildings are being built. These new buildings are stiff competition to our clients, requiring a change in their leasing tactics. These new buildings are also good revenue opportunities for us, as the new apartment buildings looking to lease up have the largest advertising budgets. In order to catch as much construction activity as possible, we launched an aerial surveillance plane a few months ago that flies over cities to identify new construction. It's a hide-a-wing plane equipped with a state-of-the-art Geoware ultra-high-resolution camera system with augmented reality data overlays. Of course, everyone needs one of those. We are lucky to have a few very experienced military pilots handling the flights and a team of aerial researchers operating the equipment. It's been an amazing resource in identifying construction sites. We've covered 28 metro areas in the US, and in that time, we've added nearly 120 million square feet of new construction. I believe that we will ultimately identify close to a billion square feet of previously unknown construction by the time we cover the entire US. That could be millions of potential advertising revenue. We hope to fly over the country twice a year, though initially, we probably won't be able to go that quickly. Protecting this and all of our proprietary content is important, and we monitor competitors to make sure that they're not illegally stealing our content to gain unfair advantage. Unfortunately and not surprising, we often do detect theft and recently have. We've filed lawsuits before and anticipate again filing one or more lawsuits alleging theft of a large volume of our proprietary data in the next month. We believe the facts are clear and the evidence is very damning. We believe we will prevail in the court of law in this issue and expect to receive substantial redress, including injunctive relief. So let's turn from that segway to ApartmentFinder. We've made tremendous progress at ApartmentFinder in the five months since we closed the acquisition on June 1. Our goal is to offer our advertisers exposure for their communities on a wide array of heavily trafficked rental sites. Adding ApartmentFinder to the family meets that goal. You will recall that we purchased the assets of ApartmentFinder at approximately seven times EBITDA. ApartmentFinder is an established and well respected brand in the industry with a great team of professionals behind that brand. One of the challenges the brand faced was a substantial legacy print apartment directory business. As long as ApartmentFinder had a print directory in a highly competitive Internet marketplace, it would have a proverbial boat anchor around its neck. Most of its advertising contracts provided its advertisers with exposure on the ApartmentFinder website and in the print books distributed across the country. A significant risk factor for us when we did the deal was whether or not we could convert most of those clients from print to pure digital contracts. I believe that risk is now diminished almost entirely. I am very pleased with what Finder sales leader, Marcia Bollinger and her team have accomplished in just a few months. At the time of the acquisition, we had approximately $65 million of the core advertising revenue to protect through the print-to-digital conversion process. And in those contracts, we had to maintain the revenue levels throughout the conversion process. After just two quarters, we've converted this print-based company into a pure digital one. We have shut down the print business and retained 95% of the contracts, representing $64 million in core advertising business. And after two quarters, we are no longer printing books. I believe they printed books for probably 25 years something like that, maybe longer actually. At the time of the acquisition of ApartmentFinder, we anticipated that we could achieve cost synergies of approximately $20 million by discontinuing those print products and other various non-core services. Through September, we have already achieved $15 million of annual cost synergies through elimination of the print business and cuts of approximately 100 associate staff. We believe we'll see another $5 million in various cost savings and reach the expected $20 million in synergies in the short term. As we've mentioned in past calls, in addition to eliminating print at ApartmentFinder, we eliminated various other non core or unprofitable revenue streams, such as social media consulting, street rack distribution services, banner ads, and promotional printing services, including cozies. In total, we eliminated $13 million of non core unprofitable revenue and anticipate elimination of $20 million in associated spends and costs mentioned above. This sort of cost reduction process is always hard on those involved, but I believe that Finder is much stronger now and is ripe for rejuvenated long-term growth. Since June of this year, our combined product design teams have re-imagined all the finer desktop and mobile search products to make them industry leaders and highly competitive. A small army of our combined software developers have worked really diligently over the past two quarters to build these new products and bring them to market as quickly as possible. In addition to building the client facing services, they had to rebuild just about every software system in ApartmentFinder. They had to connect Finder to CoStar's apartment back end research, billing, fulfillment, sales support and accounting systems. I am pleased to report that at this time it appears that we are within three weeks of completing all of those projects. Once we complete all the software, we plan to port all the Finder content and client data into the new systems, test it very thoroughly, and then expect to go live with the new website mid-December. I'm amazed and very impressed by what our software and product teams keep accomplishing. I was CoStar's first and original software developer, no longer the best and have some appreciation for the scale of the task this team is accomplishing here and it's very amazing. Going forward, all of this will integrate the back ends of Apartments.com, CoStar, and ApartmentFinder, thereby leveraging the same research system, support, and sales platform to power our entire Apartments network, consisting of Apartments.com, ApartmentHomeLiving, and ApartmentFinder, as well as valuable CoStar Information Analytics. This significantly leverages our investment in sales and support, product accounting, technical, and research teams, since our efforts will be monetized across yet another major marketing platform. Once complete, all of our Finder and original Apartments.com sales staff will sell the very same compelling network of Apartments.com sites. I believe that only in combination can these two sales forces give us a sales team with the coverage, scale, and experience we need to reach all the many potential clients we have for our industry-leading products. The ApartmentFinder acquisition has been a great success to date and brings a great new team to CoStar Group, and I believe it will continue to help us transform our apartment listing services. The LoopNet marketplace remains vibrant, as we reached 10 million registered LoopNet members. When we signed the deal to acquire LoopNet, it had $78 million in revenue. Since then we've grown it and reduced costs and it now has $78 million in EBITDA instead of $78 million in revenue. As my great-grandmother always used to say, buy them for revenue and convert it all to EBITDA, she didn't really. We should finish this year with about $150 million in LoopNet revenue, so we're approaching doubling the top line since the acquisition. We've got some great businesses in LoopNet beyond just the commercial real estate component, such as our land business and our businesses for sale on the Internet, both of them showing great promise. At the time we closed the deal, all 40,000 LoopNet advertising clients were on month-to-month contracts. Now, today, 33,000 are on annual contracts, 7,000 on quarterly contracts, and 18,600 on month-to-month contracts. This migration to longer-term contracts has significantly lowered the churn and cost of sales in this business and given us more visibility in the revenue stream. We have plans to make substantial upgrades to the LoopNet website in the middle of the first quarter of 2016. We expect to incorporate some of the successful features we have deployed in Apartments.com such as an Apartment like map view, larger main listings, images, and a photo carousel. We want to make it even easier for our premium listers to manage their listings, upgrade their plans, and allow them to easily buy tiered advertising. We have seen some solid early successes from our differentiated advertising offering. Similar to what we offer at Apartments.com, this enables brokers and owners and office, industrial, and retail to pay more for LoopNet premium listing in order to move up in a relevant search result with a larger ad. This provides clients with a need to sell or lease property an opportunity to do it more quickly using the LoopNet marketplace. Earlier this year we began a tiered advertising structure on LoopNet, offering diamond and platinum ads, and it's giving them the ability to pay more and assert higher with a large ad. So we've been achieving, and for the rest of the year and next year, we continue to seek higher prices per user in an effort to reduce internal competition and cannibalization between the LoopNet Information products and the CoStar Information products. Over the next year or so the two will be merging together. Higher prices are having a positive impact on the LoopNet bookings. In the third quarter, LoopNet bookings were up 74% year-over-year and as we continue to increase pricing on LoopNet, we've achieved our first and second highest scores of net new bookings in the second and third quarters of 2015 respectively. We had an excellent quarter, recording our highest ever UK revenue in the third quarter of 2015with £4.2 million in the third quarter. We achieved sequential quarterly growth of 4.2%. Earnings were strong in the UK. EBITDA margin for the third quarter was at 20.1%, the highest it's ever been. All these numbers are a testament to our strong leadership in the UK and the potential global appeal of the CoStar service offerings. In Canada, we now have over $2 million in annual contracts with over 100 clients and 725 users. Keep in mind we just opened the Toronto office in March of 2014, so the uptake has been extremely strong and I believe the Toronto market has a revenue potential in the tens of millions. We just opened up services in Calgary and Vancouver towards the end of the second quarter and have already landed 14 good firms. We plan to open up in Edmonton and Ottawa in late Q4 this year, followed by Montreal in the second half or later part of 2016. We believe we currently collect more inventory listings than any of the competitors in the local market brokers in Toronto, Calgary, and Vancouver, and I believe we have outpaced our local competitor in revenues at this point though they've been in the market for 18 years. So the commercial real estate market continues to display great strength. Bottom line, we're definitely in a very strong commercial real estate market. On the leasing side, absorption's up, vacancies are down, and rents are growing. The year-to-date net absorption of office retail, logistics, and apartments was 7% higher than the same period a year earlier. The composite vacancy for the 4 million investment property types stands at 6.9%, 30 basis points lower than a year earlier. And year-over-year rent growth averaged 4.3% well above inflation. Sales volumes at unit data are 20% higher than the year earlier which is within 3% of the peak in 2007. This near record flow of capital to real estate has driven the CoStar repeat sales market price index up 9% over the past year, and it's just capital appreciation. Real estate markets in most geographies in the United States are strengthening. For example, in the office market, 65% of the submarkets had quarter-over-quarter improvement occupancy, a market cycle high, plus 52% of the 54 metros now have occupancy rates above the 2006, 2007 peak. So that's a very important metric and usually we believe is a leading indicator 18 months out of good conditions. Due to the present energy prices, Houston has been the exception, although even there net absorption has been slightly positive for the first three quarters of the year. The apartment sector is performing solidly with net absorption of 4% year-to-date compared with the same period in 2014. Falling home ownership is still a key driver of demand but the growing number of senior citizen renters and higher-income renters suggests the market's shifting to more renters by choice, which could become a very key driver of future apartment demand. Despite a 10% increase in construction deliveries year to date, which might be due to our plane, strong demand allowed occupancy to increase by 10 basis points from a year earlier and rents increased by 4.8%. Apartment sales volume is up by 10%, with several cities posting average prices per unit well, well above the last cycle. In the office sector, net absorption of 68 million square feet year-to-date is 14% higher than one year earlier. While office completions are up 40% to 41 million square feet, that's actually a very, very small number and strong demand growth has allowed office vacancies to fall by 60 basis points to 11% over the past year. Because of tightening in supply, office rents hit a business cycle high of 4.3% year-over-year growth. Office sales volumes grew 30% compared with a year earlier, which is well above the 20% increase for all real estate transactions. This story of strong demand, high occupancy, and high investment sales volumes is repeated in other real estate sectors, including retail, logistics, light industrial, hospitality, and specialty such as bowling alleys. The broad based strength in both fundamentals and sales has helped attract increased demand for CoStar products and services and foretells a good operating environment for the next year or so, so we're happy with that. So in conclusion, 2015 has been a landmark year with our very successful move into serving the immense marketing and information needs of the apartment industry. I believe that 2015 is the year that successfully expanded our TAM, or our Total Addressable Market by $2 billion with this expansion into the Apartments marketplace. While we had to invest and draw from other areas in our business to make this expansion such a success, I believe we are following a well tread path of great long-term growth companies as we make these moves. Accelerated by the new Apartments products, our second and third-quarter 2015 sales results are tremendous. In the second half of the year, we've begun to achieve significant margin improvement, which I anticipate will continue into the full year of 2016. In fact, we anticipate our EBITDA to move upward by about $100 million in 2016 and by roughly that amount incrementally in each of the next three years overall, as we remain committed to reaching our goal of 40% margin by the end of 2018. Now that Brian Radecki is no longer here, I can actually get the costs of this business under control. That's a joke, Brian's here with us.