A - David French
Analyst · Benchmark Company. Please go ahead with your question.
Well, in low power, we don’t guide by applications, so you’re right about that. But in low power there is really only one other supplier with meaningful skill in analog components for audio applications and low power portable devices, that’s Wolfson who are a very fine company. But seeing as how there is only one other competitor we got a pretty good chance of taking some significant market share. I think the overall market is already somewhere between $50 million and $100 million annually, probably significantly closer to $100 million annually. I think our offering, the level of response we’ve got to our offering just based on the simplification, removal of the streets, lower system costs, lower unit cost based on our price quotes and the simplicity of design with the ground-centered output is very, very strong. I expect we have a good a pretty good shot at winning 20% to 30% of that market within a one to two year period, which is up from basically zero dollars in calendar year 2005. So, do the arithmetic on that. Most research analysts suggest that portable audio semiconductors are the fastest growing segment in audio semiconductors. Most the reports I see suggest that it’s growing at 30% to 40% per year. I think it is a little bit slower, but well in excess of 20% per year. On the digital television, the market for audio semiconductors and TVs is a couple hundred million dollars a year, up until this calendar year and in analog architectures overall; we experienced zero success historically in that class of application. In digital televisions, we are going to get, in calendar ‘05, we got a couple of million dollars worth of revenue, we’re not going to be a dominant supplier because there are so many people going after that space, including historical kingpin of analog TV audio solutions, which is Micronas, but also other companies like AKM, Wolfson, ADI, probably the biggest ones, will have some competition. I think we have got an opportunity to get 20% or 30% of that market and over the next three to five years it’s going to convert from predominantly analog architectures to predominantly digital architectures as well most of the $200 million opportunity in that space converts from an area where we had zero market share to an area where we’ve got an opportunity to get 20% or 30% market share. I expect very exciting opportunities to emerge in DTVs for Cirrus Logic.