Megan Clarken
Analyst · Stifel. Please go ahead.
Sorry, just quickly on Q1. So we did we didn’t give – we don't give guidance on Retail Media [ph] Q1. But yes, we would anticipate stronger Q1 growth, and we are seeing that coming into the year. And that is before the new contract kind of kicks in, which will be, for the most part, coming through Q2. So Mark, it's a great question, the crystal ball question. I think - well, firstly, to start with publishers. I've talked to many. And as I said before, they are in different stages of understanding, working on being ready or being ready. And as you move out from the globe, I must say that if you're sitting in the U.S. and in Europe, you're kind of closer this naturally, than I was in Australia the other week. And I mean they know what's going on, but it just feels sort of that as you move out from the center, it gets to. So this is a global problem that publishers are doing their best to wrestle with and trying to understand what it means to them and trying to see who their new partners will be and what they have to do. I suspect that DSPs and smaller DSPs, they just need to – they need to be ready. But knowing what we know, and again, we've been in this for a long time, ready - being ready is an absolute advantage in terms of where you are as compared to your competitors in the marketplace. And we are absolutely ready. So yes, it is a big advantage that we have the others in the AdTech space, except for those who are ready with us. But there is a lot that are not. And as we sort of move through cookie deprecation, of course, there's an opportunity there to make sure that if clients are not being served by their partners, that we will come in and offer the services that they need to make sure that they keep business continuity and remain successful. So call that what it is? It is a major opportunity for us that we've been looking at for some time in terms of taking - really taking advantage of and getting results for the work and the years that we've put into getting ready for this.