Andrew Rees
Analyst · Williams Trading. Please go ahead.
Yes. I think you kind of said some of it. We definitely grew too fast, right. So, out of the gate when we bought the brand, nobody knew how high was up. We didn’t know how high was up and our customers didn’t either, right. So, they were constantly out of stocking, they wanted more product, we shipped some product. And I think if you think about this sort of ‘22 into ‘23 timeframe, in retrospect, we absolutely shipped too much products. So, if you are kind of asking what decisions we made that were wrong, that was wrong, that was wrong, right. And then the other thing I think that we did not do well is the initial marketing activities were ineffective. We spent money, but they were ineffective. They were not sufficiently effective. They weren’t focused at the right consumer, and they weren’t creating the kind of resonance and impact that we wanted. I think the third thing is the process of integrating the brand and putting in place all of the infrastructure, whether that would be DCs, whether that would be systems and capabilities because it came with very little of that. We knew that, but that took us time. It probably took us a little bit longer than we had hoped, and that delayed some of the, I would say, offensive investments that we are now making around stores and international. So, that’s taken longer than we thought. Now, that being said, we bought a business that was approximately $600 million in revenue, and it is now high-$800 million, almost $900 million – sorry, sorry, $800-ish million in revenue, so it’s substantially bigger. It is less profitable on an EBIT percentage perspective because we have invested for what we think is the longer term growth potential, but it has been profitable all along. It’s been accretive along and has generated cash, and we paid down the debt associated with the investment or paid down a lot of the debt associated with the investment. So, it has not gone if that’s what you are kind of trying to get at as we would have hoped and expected, but that doesn’t change our confidence around the future, the team that we have in place, the strategies and activities that we have deployed and our willingness to support those – that team, those strategies and activities. So, I just want to make sure we are super clear about that. That is what we are going to do, and we are very confident that we will be a positive outcome for investors.