Andrew Rees
Analyst · Piper Sandler. Your line is open
Thank you Cori and good morning everyone. As you saw from our release issued this morning, our business both from a top and bottom line perspective performed exceptionally well during the second quarter of 2020 despite the worldwide challenges presented by the COVID-19 pandemic. Our extraordinary in the midst of the most business environment many of us have faced in our lifetimes demonstrates our ability to deliver increased profitability and underscores the work we have done expanding the desirability, relevance and consideration of our brand and product offering globally. Anne will review our financial results in more detail shortly. But here are a few highlights from the second quarter of 2020. Our global revenue for the second quarter declined by only 6% on a constant currency basis and revenue grew in four of our top five markets, the U.S., China, Korea and Germany. Our Americas business had a strong second quarter revenue of $172 million as the U.S. business delivered high single digit revenue growth despite stores being closed for half of the quarter. Note that retail comp store sales increased 18% after reopening. While Asia Q2 revenue declined, two of our most important markets in the region, China and Korea, each delivered modest revenue growth. Also e-commerce increased by 68% with strong performance across all three regions. E-commerce revenue for the Americas grew triple digits while Asia and EMEA each grew strong double digit. Adjusted operating margin increased by 800 basis points to 22%. Adjusted diluted earnings per share grew 71% to $1.01. We nearly doubled the amount of cash generated from operations relative to last year and we completed A Free Pair for Healthcare donation program, giving over 860,000 pairs of Crocs to frontline healthcare workers. Let's start by reviewing our performance for the quarter and the impact of COVID-19. Our thoughts continue to be with those who have been directly impacted as well as the many heroes on the frontline that continue to battle this pandemic. Our top priority throughout continues to be ensuring the well-being of our employees, our consumers and our partners. As we shared on the last earnings call, we focused on positioning our business for both short and long term success. Our defensive playbook that we began to implement in early March is complete and our offensive playbook is beginning to show results as evidenced by our strong Q2 performance. We have previously outlined that the current quarter will be most difficult one. While we hope the worst is behind us, we remain prudent cautious. During Q2, most retail locations across the globe including our wholesale customers, our own stores and partner stores were closed at some point. In the Americas, our company operated stores closed in mid-March and began reopening in mid-May. Many of our wholesale customers' brick-and-mortar stores were also closed during these times. Despite these closures, the Americas region grew 1% on a constant currency basis, strengthening from triple digit e-commerce growth. We are particularly pleased by our continued momentum in the United States which delivered a high single digit revenue growth. When our stores reopened, we saw declines in traffic but in both conversion and average transaction value. As a result, we saw 18% comp with softness in tourist markets such as Hawaii and Orlando but strength in markets reliant on local consumers. In Asia, the landscape was mixed and Q2 revenues declined 19% on a constant currency basis as growth in China and Korea was offset by declines in Japan, India and much of Southeast Asia. Outside of China and Korea, many stores were closed for the majority of Q2 and we continue to expect a slow recovery in our distributed markets. China and Korea were bright spots, each growing second quarter revenue and delivering positive comps. Korean stores were open throughout the quarter and we saw significant outperformance in retail. In China, our stores and the approximately 350 partner stores reopened in April and remained open throughout the quarter. We continue to improve brand relevance in China with an all-star live-stream event with Yang Mi and TMall, which exceeded our expectations. In June, we were pleased with our own brand performance during mid-season festival and we have also opened up our first energy store in Shanghai. The energy store features our new store concept and showcases both Classic and Jibbitz, with a large Jibbitz zone in the front of the store allowing for consumer's in-store personalization. As a result of these activities, our reach and engagement increased 50% on earlier month in June. We remain optimistic about our growth acceleration plan in China and the positive momentum we are driving. EMEA performed better than expected in light of retail closures. All of our direct markets experienced revenue growth with strong digital performance, offset by weakness in our distributor markets. Revenue declined roughly 2% on a constant currency basis. While many brick-and-mortar stores were closed for part of Q2, crocs.com and our third-party digital commerce platforms remained open. Americas delivered triple digit e-commerce growth, while Asia and EMEA grew double digits, resulting in 68% global growth. We also saw strong sell-through at our e-tailers, which show up in our wholesale revenues. Our digital business, which combines e-commerce and e-tail, represented 56% of our Q2 sales compared to 33% for the comparable period last year. While these strong growth rates have recently started to temper, it is clear that the pandemic has accelerated the shift to digital and that digital has been and will remain a high priority channel going forward. From a product perspective, our results continue to be driven by our focus on our four key product pillars, clogs, sandals, Jibbitz and visible comfort technology. Sales of our iconic clogs were particularly strong this quarter, increasing 10% year-over-year to represent 68% of total footwear revenues versus 56% last year. As anticipated, sandal performance was impacted by limited inventory and stores being closed for a good part of the summer season. In Q2, sandal revenues declined 33% and represented 22% of sales versus 30% of sales last year. We did see encouraging sell-through on our new sandal programs, Brooklyn, Tulum and the Classic Slide. We are very optimistic that we will be able to take full advantage of these programs in 2021. Product development was very strong, driven by improved gross margin. Our strong brand management resulted in high sell-through rates with significantly reduced discounting and clean inventories. The Crocs brand managed this crisis with incredible momentum and our brand relevance increased even further during the pandemic. We continue to fuel brand heat with collaborations throughout the world. In addition to the event I mentioned with Yang Mi, we teamed up Ruby Rose to create a colorful, one of a kind Classic Bae Clog to celebrate Pride. During Q2, we executed a number of collaborations in Japan and Korea. We have an exciting collaboration pipeline for the second half of the year, which kicked off with Luke Combs last week, showcasing a new Classics line. We believe brand momentum was also aided by our A Free Pair for Healthcare program, which helped to generate more than 29 million new visits to crocs.com. More importantly, in just 45 days, we donated more than 860,000 pairs of crocs with a retail value of nearly $40 million to frontline healthcare workers in need. On July 1, we launched our U.S. partnership with Feeding America, the largest domestic hunger-relief organization. This is an important step in our effort to continue to support our communities. I have seen the power of our organization when we come together for good. And I know that together, we will continue to make a meaningful impact globally. Crocs' vision is everyone comfortable in their own shoes. We are activating our vision through these donation programs and our Come As You Are campaign, now in its fourth year, which celebrates one-of-a-kind and reflects that we stand together with all different kinds. While it goes without saying that 2020 has been anything but predictable, I am tremendously proud of how we responded as a team and the results we have delivered for our employees, our customers, our communities and our shareholders. Now let's turn to the future. We are even more optimistic now about the Crocs brand and our long term growth potential than we were coming into the pandemic. Our brand has proven resilient through the crisis and we are demonstrating that we can deliver best-in-class profitability. While we are confident in the long term, we are managing the business cautiously for the balance of 2020. Global uncertainties remain with both the pandemic and the consumer, as stimulus programs potentially expire and unemployment persists. Specifically related to Crocs, we have constrained our inventory levels, which will limit our revenue upside in the back half of the year. These inventory constraints are deliberate. In March, we dramatically cut orders for summer deliveries, proactively managed working capital and preserved full holiday units. We sold through more than anticipated in Q2 and while we are reacting to shortages in core inventory, we feel it is more important to keep inventory lean and to turn up the majority of our focus to 2021. We are incredibly optimistic about 2021 and we will continue to execute our growth plan which is clearly working. Our four key product pillars, clogs, sandals, Jibbitz and comfort technology and our powerful social and digital marketing are clearly creating consumer engagement. From a channel and regional perspective, our digital-first strategy and our growth focus in Asia will lead our future growth. We believe we have a clear path to return to revenue growth in 2021. Before I turn the call over to Anne, I want to express my gratitude to the entire Crocs organization for their hard work and commitment to delivering exceptionally strong results in the face of such adversity. Special thanks to those in our distribution centers and retail stores. Without you, it would not have been possible to serve our consumers and perhaps, more importantly, our frontline healthcare community for much of Q2. With that, Anne will now review our financial results in more detail.