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Crocs, Inc. (CROX)

Q1 2017 Earnings Call· Wed, May 10, 2017

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Transcript

Operator

Operator

Welcome to the First Quarter 2017 Crocs, Inc. Earnings Conference Call. My name is Sylvia, and I will be your operator for today's call. At this time, all participants is in a listen-only mode. Later, we will conduct a question-and-answer session. Please note that this conference is being recorded. I will now turn the call over to Marisa Jacobs, Senior Director of Investor Relations for Crocs, Inc. Marisa Jacobs, you may begin.

Marisa Jacobs - Crocs, Inc.

Management

Thank you. Good morning, everyone, and thank you for joining us today for the Crocs first quarter 2017 earnings call. Earlier this morning, we announced our first quarter results, and copy of the press release can be found on our website at crocs.com. We would like to remind everyone that some of the information provided on this call will be forward-looking, and accordingly, is subject to the Safe Harbor Provisions of the federal securities law. These statements include, but are not limited to, statements regarding future revenues, gross margin or SG&A expenses, and our product pipeline. We caution you that these statements are subject to a number of risks and uncertainties described in the Risk Factors section of the company's Annual Report on Form 10-K. Accordingly, all actual results could differ materially from those described on this call. Those listening to the call are advised to refer to Crocs' Annual Report on Form 10-K as well as other documents filed with the SEC for additional discussions of these risk factors. Crocs is not obligated to update these forward-looking statements to reflect the impact of future events. The company may refer to certain non-GAAP metrics on this call. An explanation of these metrics can be found in the earnings release filed earlier today and on our investor website, located at crocs.com. Joining us on the call today are Gregg Ribatt, Chief Executive Officer; Andrew Rees, President; and Carrie Teffner, Executive Vice President and Chief Financial Officer. Following their prepared remarks, we will open the call for your questions. At this time, I'll turn the call over to Gregg.

Gregg Ribatt - Crocs, Inc.

Management

Thank you, Marisa. And good morning, everyone. This morning, I will briefly touch on our first quarter progress and financial results before turning the call over to Andrew and Carrie. They will go through the quarter in more detail, and also speak to our expectations for the second quarter and the full year. We will then take your questions. During the first quarter, we continued to execute against our strategic plan to strengthen the company and brand. In March, we recapped the progress made in 2016 and described ongoing initiatives to ensure that our product is fresh and relevant; that our marketing builds engagement and drives sales; that our wholesale, retail and e-commerce sales channels are being optimized to drive profitable growth; and that our organization is being continually strengthened from both an operational and a talent perspective. We're continuing to focus on each of those areas, and I'm confident that further improvements will be realized. To that end, we're pleased to report that our first quarter results exceeded our revenue and gross margin guidance and were in line with our SG&A guidance. Revenues were $267.9 million and our gross margin was 49.9%, an increase of 350 basis points from Q1 last year. SG&A was $118 million, which includes $2.2 million of costs associated with our SG&A reduction plan. And our income from operations rose 9.4% over Q1 last year to $15.6 million. We turned in solid first quarter results by delivering improved product, launching a new and engaging marketing campaign, and realizing early benefits from the operational improvements that we've been focused on. Our Spring/Summer 2017 line has been well received by customers and consumers. We'll continue to keep our clogs fresh and exciting, and grow our business in the sandals, flip, and slide category. Each of these categories…

Andrew Rees - Crocs, Inc.

Management

Good morning, everyone. Gregg, thank you for your kind words. I'm looking forward to your continued contribution and support as a board member. As Gregg said, we're pleased with our first quarter performance. Our Spring/Summer 2017 collection is being well received, and the Come As You Are marketing campaign is effectively drawing consumer attention to the brand. Our financial results demonstrate ongoing improvement as we deliver higher quality revenues, improve our gross margin, control our SG&A expense, and generate higher income from operations than we did in last year's first quarter. I'm going to spend the next few minutes discussing our financial results in total and from a channel perspective. Then, I'll provide some color around the Middle East and China transitions we announced this morning. I will conclude with an update on our product and marketing activities. The reported 4% revenue decline in our first quarter relates to three intentional steps we took to elevate our brand and improve our profitability. The first relates to our reduction of discount channel sales. The second reflects the impact of our store closures. And the third, the disposition of South Africa and Taiwan businesses in 2016. Absent these actions, our revenues were essentially flat year-over-year. At wholesale, our Spring/Summer 2017 sell-throughs were solid. We saw healthy pre-books and at-once orders. And we're pleased with our end-market performance. The 4.1% reduction in wholesale revenues versus Q1 last year primarily relates to the lower discount channel sales and business dispositions mentioned a moment ago. Retail sales declined 6.1%, and our retail comp was down 4.8%. You may recall, in January of 2016, we ran a large sale with deep discounts to clear out excess and EOL product. This year, with our cleaner inventory position, we did not repeat that event. As a result, our…

Carrie W. Teffner - Crocs, Inc.

Management

Thank you, Andrew. As you have already heard, 2017 is off to a good start with a solid first quarter. First quarter revenues were $267.9 million, down 4% from a year ago, impacted by the items Andrew spoke about. Currency positively impacted our revenues by $1 million. We sold 16.4 million pairs of shoes in the quarter, a 0.8% increase from the prior year. The average selling price of our footwear was $16.11, down 4.4%. This was anticipated, as we increased our focus on core molded product which carries a lower ASP, but generates a higher gross margin. Turning to our regions, let me note first that given the limited impact of currency in the quarter, the following revenue amounts are as reported. In the Americas, our revenue came in at $117.7 million, down 5.2%, which was in line with our expectations. Wholesale revenues declined 4.2%, reflecting lower closeout sales and the ongoing shift to more molded product. Retail sales declined 8.2%, and comps were down 6.0%, with 10 fewer stores compared to last year's first quarter. E-commerce sales declined 2.5%, in the face of a 42.6% increase in Q1 last year. Overall, our DTC comp in the Americas declined by 5.0%. We knew this would be a soft DTC quarter since we were up against the deep discounting of excess and EOL product that drove particularly high DTC revenues in last year's first quarter. In Asia, revenue was $98.3 million, down 5.9% versus prior year. Wholesale revenues were down 8.1%, reflecting the sale of our South Africa and Taiwan businesses, as well as our ongoing work with distributors to clear old and unproductive inventory. Retail sales declined 4.4% even though our net store count increased by six. This occurred because revenues from newly opened stores were more than offset…

Andrew Rees - Crocs, Inc.

Management

Thank you, Carrie. We have a long runway of opportunities to drive sustainable and profitable growth, and increase shareholder value at Crocs. Let me assure you that the entire Crocs team is focused on these efforts. In closing, I'd like to once again express my sincere thanks to our incredible associates around the globe, whose dedication and hard work is so essential to the success of our company. Now, operator, we'll open the call for questions.

Operator

Operator

Thank you. We will now begin the question-and-answer session. And our first question comes from Erinn Murphy from Piper Jaffray. Erinn E. Murphy - Piper Jaffray & Co.: Great. Thanks. Good morning. I just have a couple of questions. I guess, first, just on the Americas wholesale business, I know it includes Amazon and some of your pure-play e-com partners, that was still down 4%. So, just trying to see what you're seeing from a trend perspective between some of these digital wholesale partners and kind of your core brick-and-mortar partners?

Andrew Rees - Crocs, Inc.

Management

Yeah, I mean I think – Erinn, thank you for your question. As we look at Q1, our wholesale business was kind of exactly where we thought it was going to be, a combination of our pre-books and our at-once business. We continue to focus on what we believe are the three most important channels in the U.S. marketplace which is the e-tailers, sporting goods, and the family channel. But we're seeing very solid progress across those. Erinn E. Murphy - Piper Jaffray & Co.: Okay. So, it being down 4%, could you just split out what you're seeing across those channels? Like, where was the – I guess, the significant weakness, if you're still seeing growth in the digital partnered channel?

Andrew Rees - Crocs, Inc.

Management

Yeah, we are seeing growth in digital. We're seeing growth in digital and we're seeing growth across those three focus channels. As you know, there are other channels where we have de-prioritized over time, and that's predominantly where you see the drag. Erinn E. Murphy - Piper Jaffray & Co.: Okay. Got it. And then, just trying to understand on the guidance, I think you talked about kind of further pulling back on off-price and just kind of end-of-life sales reduction. Just curious on kind of what trends you're seeing there, any opportunity to reduce it further, and what percent of your total business is now represented by off-price? Thanks.

Andrew Rees - Crocs, Inc.

Management

Yeah. It's really, we call it a discount channel. So, the channel that we're talking about is predominantly in Europe and is predominately to both hypermarkets and discount chains. This is a business that we've operated in Europe for some time. Over a year ago, we started the reduction of this business, you saw that as a drag through the back-end of last year. And we think the business is non-strategic. And we think it inhibits the other elements of growth that we're looking to drive for the brand, and it doesn't allow us to elevate the brand to the degree that we wish to. As we got into this year, we had the opportunity to further reduce that business, as we took that opportunity, we think it's definitely the right strategic move for the brand. So, it's really that piece of business that we're talking about when we refer to this. There are broader discount channels that you need to clean inventory, et cetera. But we're not going to be doing any planned business with this channel. Erinn E. Murphy - Piper Jaffray & Co.: Okay. Thanks. I'll let someone else hop in.

Andrew Rees - Crocs, Inc.

Management

Okay. Thanks, Erinn.

Carrie W. Teffner - Crocs, Inc.

Management

Thanks, Erinn.

Operator

Operator

Our following question comes from Mitch Kummetz from B. Riley. Mitch Kummetz - B. Riley & Co. LLC: Yeah, thanks for taking my questions. And Gregg, best of luck to you. So, first question for Carrie, when I – obviously you've kind of tweaked the full-year guidance a little bit. You brought the sales down, you've taken the SG&A down. I'm just curious from an EBIT standpoint, is the new guidance much different from the old guidance? Is it up or down? I guess it kind of all depends on what your definition of a low-single-digit sales decline is. So, maybe if you could just elaborate on that.

Carrie W. Teffner - Crocs, Inc.

Management

Yeah. So, I would say, as we think about the revenue guidance going down low-single digits, what we're thinking about there really is around the fewer discount channel sales, and then reflecting the business model changes associated with the Middle East and the China stores. So, when we're talking low-single digits, we're in the low-single digits. So, if that's helpful? Then, we do think – we're holding our gross margin essentially flat and then we're lowering our SG&A, which is essentially offsetting the impact from a revenue decline. And from an EBIT, I think we're looking pretty relatively similar to what you – what we guided to a few weeks – back in March. Mitch Kummetz - B. Riley & Co. LLC: Okay. And then, Andrew, you mentioned that kind of clogs, sandals, flips and slides were up in the quarter. Can you give us a sense as to what percent of that business is today? I don't know, I would imagine it's a little bit bigger as a percent of sales in the first quarter versus the full year. But just kind of frame that a little bit.

Andrew Rees - Crocs, Inc.

Management

Yeah, I think the number that we've talked about in the past is our clog percentage of business, obviously it's our iconic clog silhouette. As we look at the first quarter, that was 49% of our business, about 100 basis points higher than it was in the same quarter last year. So, we're certainly seeing an increased penetration of clogs. Obviously, sandals, flips, and slides are seasonal products. All these (28:36) sell most strongly during the spring/summer season. So, I don't think we've broken out that historically, but that piece of the business is performing very well. Mitch Kummetz - B. Riley & Co. LLC: Okay. And maybe last question. Is there any way you can quantify what the impact, revenue impact will be on the year from – actually, for the second quarter and the year from lower store count and fewer discount channel sales? Also curious kind of what your reorder assumption is on Q2. I know last year reorders were kind of weak given some weather challenges in the quarter, I'm just wondering how you're thinking about that.

Carrie W. Teffner - Crocs, Inc.

Management

Yeah, so we haven't broken out specifics that is a precise impact of the store closures. But what I'll talk about first is really the impact of the Middle East and China because I think that's the meaningful change relative to our previous guidance. Specific to Q2, where we assume it's fairly limited impact in Q2, and that really relates to the timing of when those transitions will actually occur within the quarter. But for perspective, in 2016, essentially the 24 stores, the 13 in the Middle East and 11 in China, represented approximately $10 million in revenue last year. Based on the timing of the transaction this year, we're expecting that impact to reduce retail revenue by approximately $7 million this year. But that will be partially offset by wholesale revenue, right? Mitch Kummetz - B. Riley & Co. LLC: Yes.

Carrie W. Teffner - Crocs, Inc.

Management

And that's driving then the SG&A reduction that we talked about. So, when I think about the guidance to Q2 and why it's down, the $305 million to $315 million levels, it's really kind of two – about half is related to the business model changes which includes the sale of Taiwan last year that was still showing up in the last year's Q2 numbers, the Middle East transaction as well as the transfer of the 11 stores in China. The other half has been reflective of the fewer discount channel sales.

Andrew Rees - Crocs, Inc.

Management

Great. And then, let me just touch on reorders which is the other part of your question, Mitch. So, our reorders in the – so at-once business in the first quarter was solid. It was exactly where we expected it. And if we look at our kind of Q2 expectations and expectations beyond that, we feel good about them where we essentially planned it flat with last year. And so, we think that's a very realistic assumption. Mitch Kummetz - B. Riley & Co. LLC: Got it. Okay. Thank you, very much.

Carrie W. Teffner - Crocs, Inc.

Management

Thanks.

Gregg Ribatt - Crocs, Inc.

Management

Thank you.

Andrew Rees - Crocs, Inc.

Management

Thank you.

Operator

Operator

Our next question comes from Benjamin Bray from Robert W. Baird. Benjamin Bray - Robert W. Baird & Co., Inc.: Hi. Thanks for taking our question. I think you mentioned something about an order shift in Europe in Q1, just wanted to know if you could quantify that quickly.

Carrie W. Teffner - Crocs, Inc.

Management

Yeah. It was – we had an order delivery window change last year, so we have a little bit of shifting. It's only $1 million to $2 million for the quarter, but it's enough to call out relative to offsetting some of the discount channel sales decline. Benjamin Bray - Robert W. Baird & Co., Inc.: Okay. And then, for the full-year guidance, it looks like we should start to see revenue at least accelerate a little bit or the decline get less negative as the year progresses. What's giving you confidence in that? Is that related to the increased marketing, better product? Or just what are you seeing that's giving you confidence there?

Carrie W. Teffner - Crocs, Inc.

Management

So, as we think about second half of the year, we are assuming that revenue will be up in the low-single-digit range, and that's how we get to the overall guidance. A couple things to think about when you think about last year. We are lapping the beginning of when we started reducing our discount channel sales, so we started that in Q3. So, we start lapping that. We are also lapping the pullback in shipments to distributors that we started in Q3 last year as well, where we're working with them to help address the inventory overhang in the marketplace, specifically in some of the Asia markets. We're also comping the lowest DTC comp performance for us in 2016. So, we're kind of up against a little bit easier compare there. And then, finally, to the point that you just made, given our change in our marketing strategy, shifting to digital and social, that's allowing us to really support the business in the back half with marketing, which is something we haven't typically done. Benjamin Bray - Robert W. Baird & Co., Inc.: Okay. Great. And then, just finally, promotions are obviously lower year-over-year right now for you at least. Would you characterize the level of discounting and promotion and closeout sales as appropriate now, or is there still further room to improve?

Carrie W. Teffner - Crocs, Inc.

Management

I would say, I think for us Q1 is a good example. When you think back to last year, we did our deep, deep discounting because we had that excess inventory and end-of-life inventory that we're trying to eliminate. We've made a lot of progress in terms of the quality there, inventory improvement over the last year. And so, we don't see the need for that type of activity going forward. And then, when we think about the discounting, the promotional level and cadence throughout the quarter, quite frankly, we typically were not as deep in discounting nor as frequent in the promotional cadence...

Andrew Rees - Crocs, Inc.

Management

Yeah.

Carrie W. Teffner - Crocs, Inc.

Management

...in the quarter as we were in the prior year. And then, to your point, where, is this the right level? Within a range, right? Obviously, there's flexibility to do a little bit more, but not to the level that we feel would be margin damaging or brand damaging.

Andrew Rees - Crocs, Inc.

Management

Yeah.

Carrie W. Teffner - Crocs, Inc.

Management

Andrew, did you want to add anything?

Andrew Rees - Crocs, Inc.

Management

Yeah. I mean you can obviously see the impact of the improvement in the underlying margins, gross margins in the business. It's a very competitive marketplace out there. And we manage our promotional cadence relative to the needs of the marketplace, and it's different in the U.S. than it is in the other parts of the globe. So, we're acutely aware of that and manage it relative to the marketplace. Benjamin Bray - Robert W. Baird & Co., Inc.: Right. Thanks very much.

Operator

Operator

We have no further questions at this time. I'd like to return the call back to Andrew for final remarks.

Andrew Rees - Crocs, Inc.

Management

Great. Thank you. So, I think, in summary, I'd say, look, as a business, we feel like we're in a very different place. We've made a number of key strategic decisions over the past 12 to 18 months. I think that we're a more stable business, much higher quality earnings. And this time last year, we were facing a Q2 that was – we were challenged with our China distributors, and managing through that situation, I think we've successfully managed through that situation. We're facing a rapidly shifting U.S. marketplace. As we look at where we are today, I think we have a clear plan in terms of product, marketing and distribution. And we're really setting very realistic expectations for the brand in terms of the current environment. So, we feel confident about where we are. So, I just like to thank you, all, for joining us here today and your continued interest in the company.

Operator

Operator

Thank you. Ladies and gentlemen, this concludes today's conference. Thank you for participating. You may now disconnect.