Marc Benioff
Analyst · Laura Lederman of William Blair
Well, I think different products have different levels of value to the customer based on, honestly, where previous competitors have priced those products. And that's really why we've always talked about Chatter as an entry point to us, and in many cases, a Trojan horse for us, and in many ways, it's really establishing our position wall-to-wall for the first time inside of a customer. And the Chatter price points have been, I would say, very exciting but not as exciting as a very rich price point of traditional CRM systems or data management systems, or even application development and deployment systems. And that's been 100% our expectation all along. There is no sexier demo and no more exciting place to enter a company than with Chatter. If you've been watching every Monday in the Wall Street Journal, we have a different customer being featured, and we've had CEO after CEO after CEO in those ads, and there's a line of them still coming. We did not have a product that CEOs were using before. And when you see those CEOs using that product on their iPads, that is the kind of positioning we want that we want to be able to go into the C-suite with a strong clear message of, "How do increase your productivity, get your company going faster and get greater alignment and collaboration?" That's what Chatter is all about. But in terms of building a social enterprise, well, it's much more than just Chatter, it's about the Sales Cloud, The Service Cloud and Force.com, Heroku, Radian6 and all the other technology that we have. And when you put all of that together, that is exactly, as you said, the opportunity for the social enterprise license agreement, and those, with those large customers that are all over the country that we've been building up over time, more and more, we hear, we want a one price for the next 3 years, and the true-up opportunity, so that we can really double down on your technology. And we're really working on understanding how to do that, and I think by Dreamforce, we'll have the first introduction of that capability.