Marty Cearnal
Analyst · B. Riley FBR. Your line is now open
Thanks, A.J. Here at Cumberland, we're taking appropriate action to protect our employees, secure our supply chain and support the patients who can benefit from our medicines. Given the changes in access to hospitals and physician offices, our national sales organization has shifted their promotional efforts to other forms of support, including electronic and telephonic communications. Our primary target markets are hospital acute care, and office based gastroenterology. These medical specialties are characterized by relatively concentrated prescriber bases that can be supported effectively by our team of experienced sales professionals, as they make calls, provide information and supply product samples as requested. We held a very productive national sales meeting during the first quarter of this year, and provided our sales division with additional training and support for navigating the current healthcare landscape. It was our first virtual sales meeting held over three days with good participation, and all agenda items covered. Additionally, we augmented our internal commercial capabilities through targeted use of digital media and a series of co-promotion partnerships. We believe that all these arrangements represent an efficient way to expand our reach, round out our coverage and ensure the survival of our company as the novel coronavirus impacts the country. We planned for two launches during 2020. The first involves our next generation Caldolor product which we launched during the first quarter of this year. This new injectable ibuprofen formulation comes in a ready-to-use bag that can be administered without dilution for further treatment of pain and fever. As a non-steroidal anti-inflammatory drug or NSAID, Caldolor may be used as the sole method of treatment for mild to moderate pain, or as part of a multi modal treatment for severe pain. The new presentation of Caldolor comes in a pre-mixed bag containing 800 milligrams of ibuprofen in a 200 mL patented formulation for injection. This ready-to-use product provides healthcare professionals a formulation that is easy to administer and less expensive to prepare. It can help manage the treatment, patient pain and fever, while reducing opioid consumption. While the national launch of our next generation, Caldolor got off to a fine start, it has been interrupted by the coronavirus pandemic. As you may know, overall hospital admissions have slowed and many elective surgeries have been postponed. We look forward to supporting the patients who can benefit from Caldolor as the country reopens. We're also preparing for the launch later this year of our recently FDA approved RediTrex line of injectable methotrexate products. Meanwhile, as A.J. mentioned, we announced three national initiatives during the rise of the coronavirus pandemic to help hospitals and clinics support patients, with symptoms associated with COVID-19-related infections. Our first initiative involves Vibativ, our newest product. We launched a national program to support the treatment of patients with hospital acquired and ventilator associated pneumonia related to the outbreak of the novel coronavirus. As you recall, Vibativ is a patented FDA approved injectable anti-infective that addresses a range of Gram-positive bacterial pathogens, including those that are considered difficult-to-treat and multidrug-resistant, such as MRSA and MSSA. Pneumonia caused by secondary bacterial infections is common among patients with viral respiratory conditions. The risk of such infections grows as hospitals see more patients with respiratory symptoms associated with COVID-19. We sponsored a key program with several experts across the country to provide information on the management of complicated respiratory infections resulting from COVID-19. We had a stable and sufficient supply of Vibativ to support not only the current demand, but also the potential increased demand due to potential shortages of other antibiotics, such as vancomycin and daptomycin. Secondly, we announced a national initiative to support hospitals and clinics that use Caldolor for the treatment of patients with fever, severe hyperthermia and other symptoms associated with COVID-19 infection. Because of the potential dangers of high fever, recent guidelines from the society of critical care medicine, suggest that clinicians consider using pharmacologic agents for controlling fever in COVID-19 patients. Some patients with high fever are unable to swallow or retain oral antipyretic drugs or retain rectal suppositories. Our initiative included the availability of special supply and financial arrangements, including favorable pricing and payment terms for hospitals and clinics to help ensure, timely access to Caldolor during this healthcare crisis. Caldolor offered these patients relief, as it is the only injectable, non-steroidal anti-inflammatory drug approved for the treatment of fever in the United States. Our third initiative included increased availability of Vaprisol to treat critical care patients with hyponatremia during the COVID-19 pandemic. Recall, Vaprisol is an FDA approved treatment for hyponatremia, a condition that is particularly prevalent among ICU patients. Hyponatremia frequently occurs when the concentration of sodium in a patient's blood is abnormally low. It can lead to neurologic dysfunction, decreased mental function and cerebral edema, among other complications. It is our hope that this enhanced access to Vaprisol will help lead to shorter ICU stays, and therefore, free up potentially lifesaving ICU beds that could become in short supply during this time. Similar to the other two initiatives, there were special financial arrangements including favorable pricing and payment terms, for hospitals and clinics to help ensure timely access to Vaprisol during this crisis. That completes today's updates on marketed products. A.J., I'll turn the call back over to you.