Keith McLoughlin
Analyst · Bank of America. Your line is open
Thanks Anthony. On our third quarter earnings call, we announced that Campbell would be undertaking a comprehensive Board led strategy and portfolio review to develop a path forward for the company that maximizes shareholder value. This morning, we announced the initial set of significant actions to help us improve Campbell’s performance and create economic value. Before discussing the details of the review in depth, let me first provide an overview of the process we undertook. The Board engaged outside advisors to conduct a thorough and objective review of the company and provide a fresh unbiased assessment of our strengths, weaknesses, strategy and execution. One of the first steps we took was to examine the factors that led to our performance and execution challenge. It’s important for me to articulate these so that our shareholders can hear how we plan to correct them and improve our results going forward. Simply put, we lost focus. We lost focus strategically. We had too many initiatives that made the company unnecessarily complex. We are in the food business and the ag business. We had growth businesses and we had cash businesses. We are focused on startup businesses and venture capital investing. We aggressively pursued the important consumer mega-trend of health and well-being without having clarity on our source of uniqueness or whether we brought a competitive advantage to the space and we depended too much on M&A to shape our business strategy. We lost focus within our products and brands. We did not manage our portfolio in a differentiated manner. We pushed cash businesses for growth and we under-funded growth businesses. Our resource and capital allocation discipline was inadequate and we didn’t properly align our resources with our core business franchises where we have strong market positions, unique capabilities and the right to win. Lastly, we lost focus in process and execution. Our management processes lacked the necessary operating discipline. We created too many silos throughout the company, where decision rights were unclear. We lacked agility and we are slow to react to customer needs. And finally, we didn’t have a culture of accountability, which led to poor execution. To round out this picture, we also faced industry-wide headwinds such as shifting consumer trends, our dynamic and changing retail environment and more recently significant cost inflation, all of which weighed on our performance. In addition to understanding these challenges, the review also highlighted several of Campbell’s strengths, which we will build upon going forward. And these strengths are indeed enviable. We possess iconic brands with strong market positions. We have scale and market competencies within our core CPG categories, the majority of which are in growing segments. We have strong supply chain and manufacturing capabilities, where we have a heritage of making great tasting, real food that is both affordable and convenient. We know how to reduce costs and have consistently delivered our cost saving programs ahead of schedule. We have solid margins and cash flow generation. And Campbell has a deep keel. As a 150-year-old company, we have talent, capability and commitment that is both broad and deep. With greater focus, clarity and alignment, our people can and will execute on our new direction. Going into the review, we recognized that meaningful changes were necessary. As I stated back in May, everything is on the table. We entered the review process with a completely open mind. And as we committed, the board together with our advisors considered a full slate of options, including optimizing our portfolio and divesting assets and businesses, splitting the company in two or selling the entire company. After considerable analysis and evaluation, the Board concluded that at this time the best path forward to maximize shareholder value is to optimize the portfolio and divest certain assets. We will focus our portfolio on two core distinct businesses within the North American market, Campbell Snacks and Campbell Meals and Beverages, where we would be able to leverage our iconic brands and leading market positions. To accelerate this focus, we are pursuing significant divestitures. In addition, we are increasing our cost savings by $150 million to reflect the leaner and more focused company that we need to become and we are liberating an additional $350 million in cash through working capital efficiencies and more disciplined capital expenditures. Moving to the next slide, a major lever to drive our more focused portfolio is divesting non-core businesses. We are pursuing the sale of our Campbell international business, which includes Arnott’s and the Kelsen Group and Campbell’s fresh business, which includes Bolthouse Farms, Garden Fresh Gourmet and refrigerated soup business. These proposed divestitures represent approximately $2.1 billion in net sales in fiscal year 2018. We have engaged top tier financial advisors to run a disciplined process that will achieve maximum value. We intend to use the proceeds from these divestitures to significantly reduce debt and are targeting a pro forma EBITDA leverage ratio of 3.0x by fiscal year 2021. While these are great brands and solid businesses, they do not fit with our new strategic direction and we believe they will be of greater value to new owners who are focused on these categories and geographies. I want to stress that we will continue to identify additional actions to further optimize our portfolio going forward. Turning to the next slide, the direction we have chosen will focus our portfolio on categories and geographies, where we have a right to win because of our demonstrated capabilities, scale and expertise. It will drive absolute clarity and alignment throughout the enterprise and it will improve our operational discipline by implementing a rigorous management model. While we are making significant changes, we remain committed to our purpose, real food that matters for life’s moments. It is the reason why we do what we do. Consumers continue to seek out delicious and affordable foods that are responsibly crafted with real recognizable ingredients. People want to know what’s in their food and how it’s made. A vision for Campbell is to be a leading focused snacks and simple meals company with a portfolio of best-in-class products and brands in our core North American market that generates sustainable value for our shareholders, our customers and our consumers. We based this strategy on the strengths I reviewed at the outset. One of the reasons that we chose to build our portfolio around Campbell Snacks and Campbell’s Meals and Beverages is the distinct competitive advantages and leadership positions we enjoy in both of these businesses. We benefit from high brand equity with consumers, strong product attributes and enviable market positions. In fact, more than 95% of all U.S. households have a Campbell product in them. Campbell remains deeply committed to our strong heritage of delivering great tasting, high-quality real food to consumers and leveraging consumer insights and trends, including health and well-being, snacking and convenience. Increased focus and discipline are key tenants of our renewed strategy and as such we will manage our portfolio of brands based on two differentiated operating strategies. The first strategy applies to brand franchises that will be managed to drive profitable growth. The second applies to brand franchises that will be managed to maximize margins and cash flow. Drive profitable growth, we will seek to grow these large and exciting brands faster than the categories in which they compete. This will apply to brands such as Cape Cod, Goldfish, Kettle, Lance, Late July, Pepperidge Farm, Milano and Farmhouse Cookies, Pace, Pacific, Prego and Snyder’s of Hanover. Investments in innovation and consumer engagement will enable these brands to leverage evolving consumer trends, drive growth and fulfill their role in the Campbell portfolio. In fiscal 2018, these brand franchises represented 44% of our net sales on a pro forma basis. Maximized margin and cash flow, we will seek to generate consistent profit and cash flow from these at-scale brand franchises, including Campbell Soup, Pepperidge Farm fresh bakery, SpaghettiOs and V8. Disciplined management focus and aligned investments will support their strong market positions to optimize operating margins and cash flow and to fulfill their equally important roles in Campbell’s portfolio. In fiscal 2018, these brand franchises represented 56% of our net sales on a pro forma basis. By differentiating our approach, we will be better able to allocate capital and resources and truly differentiate how we manage our brands. On the next few slides, we have outlined in further detail how we are going to manage our businesses going forward starting with Campbell Snacks. Our snacks business benefits from leading positions within large and attractive categories as you can see in this chart. Snacking is an industry and category that Campbell’s knows well and we have a management team in place that has consistently delivered solid results within Pepperidge Farm. Within this business, we are of course spending an extraordinary amount of time and resources focused on the integration and value capture of Snyder’s-Lance. Given our new direction, the economic and strategic importance of this work cannot be overemphasized. Our strategic review process has allowed the team another deep dive into Snyder’s-Lance and we are even more convinced of the growth prospects and synergies in our Campbell Snacks business. Our team is applying the hard lessons we have learned from previous acquisitions. We have established a robust governance structure, rigorous targets and a disciplined system for tracking synergy goals. It’s early, but based on what I am seeing I am confident in the results and the team’s ability to deliver the synergies and drive growth. Moving to Slide 24, I want to showcase how we are fueling expansion within the snacks business through our six power brands: Goldfish, Pepperidge Farm cookies, Snyder’s, Kettle and Cape Cod chips in late July. These brands will drive approximately 70% of our growth. Our plan builds upon a proven model that we have successfully deployed within Pepperidge Farm focused on consumer insights, meaningful innovation and strong marketing to drive share gains. We are taking targeted action around each brand such as increasing manufacturing capacity and investing in innovation, marketing and e-commerce to drive growth. We will focus nearly 80% of our snacking marketing investment in these power brands to support our growth plans. Switching to Campbell’s Meals and Beverages on Slide 25, despite category headwinds and our recent challenges, we have some of the most storied brands, leading market share positions and strong margins. In the division, we are working to stabilize U.S. Soup of course as our top priority. Driving growth in sauces, including gaining share in Italian sauces and leveraging our new Snyder’s-Lance insights and distribution capabilities to increase the presence of pace in the snack aisle. And strengthening our beverage business through continued focus on V8 Original, building on the success of V8+ Energy line and driving relevant innovations such as our recently launched V8+ Hydrate line. I want to dive deeper into stabilizing our U.S. Soup business on Slide 26. First, we are thinking about this business differently than we have in the past. We will not place unrealistic expectations on it and we will manage the brands within the portfolio in a disciplined way. We expect improved trends in the latter half of fiscal 2019, but we do not expect U.S. Soup to grow this year. Given the importance of this business in the overall portfolio, I want to first give you the headline of what happened here and then go into more detail about the turnaround. Soup is a great business and Campbell’s is an iconic brand. Business has been over relied upon to generate earnings and has been underinvested in. In recent years, we have pushed the business too hard on pricing and margin and we did not do enough to keep our soup products and brands relevant with consumers. In fiscal 2019, we will rebase soup and strengthen our value proposition in the marketplace. Recently, Roberto Leopardi was named President of our Meals and Beverages business, has put a new divisional leadership team in place. They are examining all aspects of the business, which requires a back to basics approach to begin to stabilize it in fiscal 2019. It starts with increased emphasis on price realization, optimizing merchandising support with key customers, reducing manufacturing cost and investments, more selective consumer driven innovation and more effective marketing focused on the Campbell’s Master brand. We will focus on four key brands: Campbell’s, Swanson, Chunky and Pacific. Each will be managed according to a specific profile and portfolio role. We will manage Pacific to drive strong profitable growth, while our Campbell’s, Swanson and Chunky brands will be managed to maximize margins and cash flow. Within each, we are taking targeted actions in line with these portfolio roles. To drive growth in Pacific, we are targeting higher income, older millennials, driving increased distribution in our core mass and grocery channels and applying our supply chain expertise to reduce manufacturing costs and we are leveraging Pacific’s strong brand position in the natural channel to launch new innovative products. To maximize margins and cash flow, with Campbell’s, Swanson and Chunky brands, we are increasing and optimizing marketing to drive purchase intent, focusing our messaging on convenient affordable delicious meal solutions, and utilizing price pack architecture to differentiate and sustain margins. Ultimately improving performance in U.S. Soup begins and ends with dramatically improved execution from our new leadership team and from a new base. I am confident that we are doing all the right things, but it’s going to take some time to stabilize the business. With a leaner more focused company, we see further opportunity to drive additional cost savings. As I mentioned at the outset, this is one of Campbell’s demonstrated capabilities. In fact, we have delivered successful multiyear cost cutting targets ahead of schedule. We have identified an additional $150 million in cost savings. These savings will be driven by streamlining our organization, expanding our zero-based budgeting efforts and continuing to optimize our manufacturing network. This is in addition to the previously announced $500 million in cost savings and the $295 million in target synergies and run-rate cost savings from our acquisition of Snyder’s-Lance. Combined, these programs will bring our total cost savings target to just under $1 billion by fiscal 2022. Additionally, we are driving asset efficiency and working capital and capital expenditures to generate an additional $350 million of free cash flow in the same timeframe. As you can see, we are taking significant actions to stabilize the company. While we have made specific choices to better focus Campbell, there is more to do both in terms of operationalizing these plans and streamlining their portfolio. We are working with urgency to improve our execution, speed and efficiency throughout the organization with the goal of driving margin expansion and free cash flow. Fiscal 2019 will be a transition year as we take these steps to restructure the portfolio, reduce leverage and emphasize better execution, all of which will establish the foundation for sustainable performance and profitable growth. With that, I will turn the call back over to Anthony to outline our fiscal 2019 guidance and new long-term targets.