Diane R. Geissler - CLSA Americas LLC
Analyst · CLSA. Your line is open.
Hi. I wanted to ask about your comment on reducing the amount of innovation, but making – sort of scaling it and making it more impactful. So last summer when we came to your Analyst Day, you obviously had a lot of innovation, you showed us. It seems like there's a little shift in strategy there given what's going on in the center of the store. Can you just talk about what you envision in terms of like platform innovation? How many will we see per year? What is the bogey in terms of sales that you have to hit in order for it to be considered successful? I just want to understand a little bit better the strategic thinking behind that and how you will assess it going forward.
Denise M. Morrison - President, Chief Executive Officer & Director: Yes, let me take you back 3.5 years, where we had no innovation pipeline on our soup and Simple Meals business and our sustainable innovation was driving about 5% of sales from new products on a rolling 3%. Fast forward to today, where we have built a pretty robust innovation pipeline in that business, and our sales from – in new products introduced in the last three years now, are about 11%. We would like to get them to between 13% to 15%, so we still have more work to do, but we are totally in a different place. That said, we've been able to go back and look at literally the plethora of activity in that space, and what we've realized is if we can cluster our innovation into fewer, bigger platforms that have scale in the marketplace and can have a bigger impact, that would be a better program that we are now prepared to run. And so, for example, if you look at health and wellness, innovation in the organic space, innovation in the fresh space, and innovation in vegetable nutrition, are three big platforms that we believe we can build out. In Simple Meals, our whole dinner sauces with skillets, oven, slow cooker, and now grilling, can be a platform that will have a meaningful difference in the category. And so, those are two examples of how we're starting to look at it.