Jeffrey Maggioncalda
Analyst · Morgan Stanley. Your line is open
Thanks, Cam, and good afternoon, everyone. It's great to be with you all. A year ago at this time, I had the privilege of introducing the story of Coursera and this conversations leading up to our IPO. I shared that I've never been so excited about spending my time to build something so important. Today as I reflect on both our progress over the past four quarters, and our positioning for the years ahead. My excitement and optimism have never been stronger. Coursera is increasingly becoming a global destination for learners seeking job relevant skills to advance their careers, as well as the platform through which institutions are able to drive powerful collaboration to better meet the needs of our digital world. Together with our ecosystem of learners, partners and institutions, we're broadening access to higher education and creating a new and inclusive lifelong learning model. This year we reported $415 million of revenue, which represents 41% annual growth. This was on top of the 59% growth we delivered in 2020. Our diversified offerings and global distribution exposes us to multiple tailwinds being driven by the need for new skills and an accelerating digital world. Performance in 2021 was broad-based with momentum across our three segments and in all regions. But it is also reflected in our strong outlook for the year ahead, and a long-term growth prospects that we see across our platform. In 2021, we rapidly expanded our global reach and scale advantages, growing relationships with individual learners and institutional customers. We ended the fourth quarter with 97 million registered learners on the platform, adding nearly 21 million over the course of the year. Since the start of 2020, we've attracted more than 50 million learners, doubling the size of our learner base over the past two years. Our broad catalog of job relevant content and credentials from recognized world class brands are helping meet the needs of learners across all stages of their learning journey from hands-on projects and short courses to multiyear Bachelor and Master's degrees from accredited universities. Additionally, we've doubled the number of paid enterprise customers since the start of the year to 803. Institutions are continuing to invest in the digital skills required to compete in today's economy, both in demand skills changing faster than ever. They require solutions to identify and deploy the right skills for the right roles and especially across an entire organization, workforce are population. Products like our SkillSets, academies and LevelSets, powered by data from millions of learners on Coursera around the world, are helping our customers understand the skills the organization has today, and where they need to invest for tomorrow. Over the past year, I'd use these quarterly calls to answer an important question, why Coursera and why now. And while the world continues to evolve and change, the fundamental reasons have not. In fact, the drivers underlying our momentum have only been reinforced. First, the global trends reshaping our world are not slowing down. Digital transformation continues to accelerate. Second, new skills for new digital jobs require their system of higher education adapt to be more accessible, affordable and flexible, and better teach students skills that are required by employers. Third, the advantages of our three-sided platform continue to deepen with scale. And finally, the drivers of long-term growth across our business are proven durable and sustainable. Let's discuss each in more detail starting with the trends that we see at play. The first major trend is digital transformation. The forces of technology, globalization, and more recently, remote work are transforming industry after industry. The impact of these forces has served to amplify the criticality of technology and digital tools redefine the way that businesses governments and campuses operate and reshape both the supply and demand for jobs globally. In its simplest form, this ongoing transformation, fast forwarded by the pandemic has created an accelerated rate of change that we believe will be a permanent feature of our increasingly digital world. This leads to the second major trend, skills development. With the combined effects of the pandemic and automation employers are rapidly digitizing work processes and jobs that are repeatable and predictable. And the pace of this digital transformation has widespread impact. Businesses are investing to upskill, reskill and benchmark their talent to remain competitive in the changing economy. Governments are looking to skill up their public sector employees, while also launching national and statewide development initiatives to build equitable workforces that drive sustainable economic growth. Campuses are realizing that they must enhance the quality of their offering as competition from alternative credentials. And the substitution effect of a strong labor market requires them to deliver stronger employability outcomes more cost effectively. And just about every individual in every job will need to keep learning throughout their life to stay relevant in a fast changing workplace. We believe that this will require a new model for higher education with remote access to flexible and affordable learning at scale. The final trend driving our business is the transformation of higher education and adult learning more broadly while technology is accelerating the pace of change around the world. It is also the means by which society is adapting. Equitable access to high quality education is no longer just a dream, but a growing reality for learners worldwide. More individuals are accessing online learning than ever before. And the demand for online learning on Coursera continues to outpace pre-pandemic levels. Unlike most other transformative platforms, we are more of an enabler than a disrupter. Coursera works directly with universities, industry leaders and governments enabling institutional collaboration to meet the needs of this new digital world with unprecedented speed and scale. Our platform is transforming the way that learners learn. It is transforming the way that educators teach. And it is transforming the way that employers upskill and reskill their talent. Together, we're creating a new and inclusive lifelong learning model. Our three-sided platform connects learners, educators and institutions in a global learning ecosystem with three distinct advantages. First, are the leading educator partners, including world-class universities and global industry leaders who created an unmatched catalog of branded content and credentials. Second is the global reach of our platform to 97 million individuals and more than 800 paid enterprise customers, which attracts partners who want to teach the world. And third is the data and technology that powers our unified platform. Let's discuss how we continue to deepen each of these advantages. We now have over 250 educator partners on Coursera, including 175 university and 75 industry partners. Over the course of a year existing partners that continue to expand our catalog of content credentials, and we're honored to have welcomed more than 50 new partners to our platform. This includes top tier universities with international and regionally recognized brands around the globe, like Dartmouth, Howard University and several of the Indian IITs and IIMs, as well as industry leaders, like Intuit, Microsoft and Oracle. Partners are attracted to Coursera for several reasons, including the scale of our large and growing learner base and global brand, the ability to create and deliver high quality affordable content and credentials in our unified platform of content credentials that is modular and stackable, allowing for greater flexibility for learners. As educator partners create content on Coursera. The revenue reach and insights provided by a three-sided platform incentivizes further content creation. In 2021, our partners received over $120 million in content fees from our consumer and enterprise business. Our broad catalog of content and credentials created by these educated partners continues to grow. IBM recently launched three new entry level professional certificates, including data warehouse engineer, DevOps and software engineering, and mainframe practitioner. And for degrees, I'm pleased to share that our sourcing team had a strong fourth quarter. We recently announced five new programs, including one Bachelor and four Masters from universities across the globe. They include two programs from the U.S. a Bachelor's of Science in general business from the University of North Texas, and a Master of Engineering in Engineering Management from the University of Colorado Boulder, two programs from the U.K., a Master of Science in cybersecurity from the University of London, and a Master of Science in Applied Data Analytics from Queen Mary University of London, as well as a Master in Business Management from Tec de Monterrey in Mexico. With these recent additions, the Coursera catalog now includes over 2,200 guided projects that offer hands-on learning more than 5,300 courses, and 625 specializations. Over 75 certificates including 18 entry level professional certificates, and 38 announced degree programs including Bachelor's, Master's and postgraduate diplomas. Our second advantage is the global reach of our platform. Our large growing learner base attracts educator partners looking to teach individuals and institutions around the world. But it also provides a unique set of advantages that allow us to compete differently. As I mentioned earlier, we added nearly 21 million registered learners over the course of the year, with a highest rate of new learner growth coming from emerging economies. Our stackable system of branded high quality freemium content enables us to attract learners at low cost and serve them at a range of price points. Learners come to Coursera for our freemium content and bite-sized learning, including hands-on projects and short courses, enabling us to grow our top of funnel and attract registrants at low cost. As the learners look to progress their careers by earning more valuable credentials, we aim to maximize lifetime value with premium credentials from our partners, including specializations, professional certificates, and Bachelor's and Master's degrees from accredited universities. This freemium model of education provides learners around the world with access to high quality free content, while also supporting our degrees business with a low cost of student acquisition. In 2021, approximately 50% of degree students came from our registered learner base. And we're working with our partners to make this journey more seamless for learners. We're adding features like degree pathways and career pathways. We're securing ACE Credit Recommendations for entry level professional certificates, including eight today and more to come that allow individuals the ability to earn academic credit toward the college degree for completion of content in professional certificates. And our university partners offer performance-based admissions for certain degree programs, such as the recently announced Master's from the University of Colorado Boulder. The benefit of our global reach also extends to our rapidly growing enterprise channel, which now includes over 800 paid enterprise customers. For new customer acquisition, our large base of learners, who become familiar with Coursera platform through their own learning provides us with leads. But our platform also facilitates network effects and institutional collaboration within our enterprise customers. For example, we won a number of new and upsell opportunities over the past year that began as Coursera for government customers. These included public sector employee upskilling use cases that expanded to citizen workforce programs or Coursera for campus engagements, which originated as a government relationship and then led to a larger initiative to up-level entire higher education systems in a state or a nation. As our ecosystem continues to grow, the rich data generated by our learner base, including catalog performance, learner insight, and feedback from our institutional customers. Help our educator partner identify and prioritize the content and credentials they create for today's in demand jobs. It also allows Coursera to deliver products and features that meet the specific needs of learners, educators and institutions. And this brings me to our final advantage, the ongoing product innovation on our unified platform. The Coursera learning platform combines data technology and content into a single shared platform that serves our individual consumers and institutions around the world. Core capabilities like our marketing systems, skills, graph, assessments and lectures are deployed and leveraged across our offerings and business segments. And the data generated by our learners allows us to develop proprietary products, features and services that better meet the needs of all of our users. Let me highlight several of the product enhancements we delivered in 2021. For learners, we expanded the availability of Coursera Plus as a monthly all-inclusive subscription. Additionally, we invested to localize the learning experience in emerging economies like India, including new payment options, geo-pricing, local partnerships, and content discovery. For institutions, we continue to leverage the rich data underpinning our skills graph to provide new products for enterprise customers. With SkillSets and skills dashboards individuals and institutions can see job roles mapped to specific targeted skills, receive dynamic content and hands-on learning recommendations, and measure and benchmark skill development in real time. SkillSets started as a Coursera for business offering, but was extended to universities using Coursera for campus, who saw value in helping their students develop skill proficiencies for real world in demand jobs. Additionally, our academies that are powered by SkillSets provided our enterprise customers with job-based learning programs to develop targeted skills across an organization at scale. Academies are, a complete skill development solution that offer a personalized skills first approach to enterprise learning for the most critical job roles. We currently have four academies in general release, including the Data Analytics Academy, the Leadership Academy, the Marketing Academy, and the Tech Academy. And we are pilot testing a Finance Academy with customers today. And finally, we rolled out LevelSets as part of our enterprise offering in November. LevelSets is a new skill assessment tool designed to help learners determine their current proficiency levels. It helps them understand where their training should begin, and it helps create a clear development path with content recommendations at the appropriate difficulty for each learner at every school. For educator partners, we developed a suite of academic integrity features, including plagiarism detection and deterrence to help with the validity and efficacy of remote instruction. We also introduced our content ingestion solution. This feature allows content from a learning management system to be automatically ingested into the Coursera platform, significantly reducing the time needed to author and launch a course, generally in one-third of the typical time. Since June, approximately 80 courses from 20 university and industry partners have been adjusted into Coursera using this functionality, and we continue to broaden the number of systems from which content can be ingested. We're also driving innovation for educators who offer degree programs. The Coursera integrated application is a flexible and seamless admission solution that aims to improve both the learner and partner admissions experience. Learners access a customizable application, which is integrated into the Coursera experience with single sign on. From the partners' perspective, they can use a streamlined workflow to efficiently track their admissions decisions, while also gaining access and transparency to applicants' prior coursework and learning history on Coursera something that we call a performance pathway. We believe that the transformation of higher education is only in the early innings. So before Ken goes through the financials in more detail, let me highlight some of the key priorities that we believe positioned us for long-term growth. First, we will continue to invest in our growing enterprise channels, focusing on both new customer acquisition and expanding relationships with existing customers. This quarter, I'm pleased to announce we signed two of the largest deals in our enterprise segments' history. The National eLearning Center in Saudi Arabia is an independent entity run by the Kingdom of Saudi Arabia Council of Ministers, with a mission of enhancing trust in and leaving innovation in online learning. They have chosen Coursera to help equip learners across the kingdom with a high demand digital skills needed to participate in the workforce and advance their education and careers in the new digital economy. Under this expanded partnership, university students and government employees in Saudi Arabia will have access to Coursera. Next is the Abu Dhabi School of Government, which was our very first Coursera for government customer. Our original partnership began as an upskill initiative for 60,000 government employees focused on building critical digital skills and data science, AI and leadership. With Coursera they curated a subset of content for each government entity, identifying and prioritizing skills based on each department's mission. Based on the success of our initial use case, the School of Government has extended the partnership with Coursera and expanded the program to now include Abu Dhabi citizens. Next, while we're still in the beginning stages of our degree business, the pandemic has fundamentally changed how universities are thinking about online degrees. Students want the flexibility to learn online, and universities are responding by scaling online degree programs using partners like Coursera to meet that demand. We've announced 13 new programs since the start of 2021. But I want to highlight one of our earliest partners who was at the forefront of this innovation, the University of Illinois. Starting with a pilot of their MBA in 2015, Illinois has grown their offerings on Coursera to include more than 60 courses that stack into four degree programs and one MasterTrack Certificate. I'm excited to announce that this important relationship has recently been renewed for an additional five years. We look forward to growing our relationship with the University of Illinois, and together demonstrating the power of our partnership and platform to deliver worldwide degree programs at scale. And finally, we'll continue to reinforce our flywheel effect, investing in growth of our registered learner base, increasing our network of educator partners and their content and credentials, and delivering more product innovation across our unified platform to better serve our ecosystem of learners, institutions and educators around the world. And now, I'd like to turn it over to Ken. Ken?