Laurent Mercier
Analyst · JPMorgan. Please go ahead
Absolutely. Hello, Andrea. So indeed, on Wella, yes, it is important. I give a full picture. So what are the elements? Number one is, definitely, that we are seeing in a very strong cash flow trajectory, in the first half fiscal 2024 and the full fiscal 2024. So definitely, this first element is giving us full confidence, to reach our leverage ratio. Number two, as you know, we implemented our dual listing end of September, and we made an offering, which was very successful. And again, this is a second element, which is accelerating our deleveraging. So definitely. And number three, just to be very clear, the point is not about pricing. I can tell you the due diligence, which was made on Wella, fully confirm the great value of the company and the pricing. There was just, I mean, if I make it, small misalignments indeed, on minority rights. And this thing happened. But again, based on the first two elements, we came to the decision that, okay, was better to stop the transaction. But be very clear that it doesn’t change our agenda that we are targeting really the full divestiture of Wella by end of calendar 2025. The value of Wella is absolutely confirmed and you saw it in our books. And the relation with skincare is excellent and Wella is a very good business. So yes, there was your question on SG&A. I mean, the key element is definitely that we are investing, but still growing our SG&A. So we are growing our SG&A below sales growth, but it is important also that you keep in mind that in SG&A, we are making sure that we are investing on our digital capability, we are investing in our R&D capabilities. So we are making sure also that within the SG&A, we have productivity on cost well, we don’t see value for the business, but we are also investing on SG&A capabilities, which are creating value for the business. So that is the way we are driving also our SG&A question. So now on the consumer beauty question, regarding what is the trajectory of the division in terms of growth. Two things. The first one is that we are diversifying our sources of growth in consumer beauty. The majority of our sales are coming today from color cosmetics, and I will say a few words about this in a few minutes. But we are also building the machine to make consumer beauty a maker of mass fragrances. Here in China, we just had a meeting, and what we see is that there is potential all around the world. In every country, people are craving for fragrances from the lowest price possible to the highest price possible. So this is an area that is very important for the division is to diversify the sources of growth and to diversify ideally in categories that are highly relative. And fragrances are highly relative to the gross margin of the consumer beauty division negative quite high also in the 60s, it is not higher. And this area, what we are doing, as I said it several times, is that we are accelerating the pace of innovation, specifically what I call premiumized innovation. So you have seen recently some innovation coming under CoverGirl and now platform quite instantly, I have to say, because this is coming 6 months after, 8 months after, now under email, we are platforming this premiumized innovation, and this is going to help us a lot to drive the profitability higher, but also to attract this younger generation. So what we have done so far, if I take example of CoverGirl is that we have solidified the foundations of the company of the brand, sorry, towards, I would say, millennials and genics and boomers, this is something that is not seen in other indie brands. They have mainly a Gen Z business. The one we have is big and now we are going to build on top of this a more younger Gen Z, mainly digital influencer an advocacy driven business behind this innovation. So the things I can share with you and which will take me to the shelf space is that CoverGirl is closing the gap versus the market. We are closing the gap while growing quite strongly. It happens that someone is growing much stronger, but the reality is that we are part of those who are still growing but closing the gap versus the market. In brick and mortar, the gap was of 8 points in the last nine-months and it is 6 points in the last three-months, and now it is less than 3 points. On Amazon, the brand is driving the growth of the category. The gap was 1.4 for CoverGirl above the category at Amazon in the last nine-months. In the last three-months, CoverGirl is 20 points above the category at Amazon. And in the last month, it is still 20, 18, 19 points above the category. So it is clearly there that it is happening. It is see there that the advocacy influence our marketing plans signs, and we hope to see this translating also on the brick-and-mortar side of the market. Given regarding the shelf space, we believe that the shelf place resets of spring, the shelf place of our brands will be stable. Hopefully, it will grow in 2025 as you are suggesting it, thanks to our very, very strong plan of innovation, more innovation quicker, beat by a strong influencer and advocacy teams around the world, which hopefully will give us the ability to start to increase our shelf space again. But keep in mind that it is expected to be stable.