Sue Nabi
Analyst · Deutsche Bank
Thank you for the question. And again, you know, I think the – what's nice and I would say the beauty of the six-pillar strategy is that it's a balanced strategy. And it's a strategy that, in a way, is not betting on one division more than the other, not betting on one region of the world more than the other or betting on any specific kind of pricing or price categories. It's really a strategy that is the lowest whatever is going to happen to have means to take the, I would say, the tailwinds that may blow here and there or to mitigate the -- anything that could present us from executing the strategy. So I would say that, in fact, Consumer Beauty stabilization, now we are talking about growth in Consumer Beauty, we've seen that we have now five months of market share growth globally for Consumer Beauty, same thing for color cosmetics, consumer cosmetics worldwide. And this is clearly a very good, I would say, element in case some consumers that would be on the massive side of the businesses in Prestige would maybe would love to come back to these kind of brands. And therefore, we do have not only the Clean Beauty, but the Clean Beauty that these consumers might be looking for. When it comes to Prestige, clearly, the fragrance momentum we have seen, we do believe is going to continue. And even if there is some, I would say, lockdowns in China that are presenting this market from growing in the coming, I would say, month or two, you can see that Europe and Travel Retail are back to very, very strong growth and that people are shopping fragrances globally today more than ever before. All levels are above 2019. Three, our size in Prestige makeup is quite small, so whatever is the slowdown or the acceleration in this category, we do believe that just by adding new SKUs and opening new doors, we have ability to continue to grow. And last but not least, on skin care, clearly, on skin care, the number one primary focus of the company is to build Prestige skin care brands. These are going to be few players. And as you can imagine, it's much easier to hit high target with pure players in skin care. And, for example, that we made the comment about CoverGirl, which is a makeup brand, launching skincare in the middle of a makeup air, et cetera. So there is going to take time. We are fine tuning each and everything like we have always done since 1.5 years today, best learn, implement, correct, et cetera. But on the Prestige side, we have big ambitions that our pure players in skin care brands are going to help us to accelerate the agenda. So overall, I don't see anything that would change the algorithm that we have shared with you in November. And again, this aggravating beauty is made of a kind of balance between divisions, categories, price tiers, which will hopefully allow us to mitigate any headwinds we did have.