Camillo Pane - Coty, Inc.
Management
Yeah. Yeah. Absolutely. So, overall, as total company, we're now in the range of 30% in terms of digital spending as a percentage of total media, but on some of the brands, in the color cosmetic brands, we're actually above 50%, because clearly we are spending where consumers are now spending their time, which I think is very important. In terms of the way we're approaching the digital transformation, so the end-to-end approach, let's say, we're doing a couple of things, which are different versus how we did in the past. First of all, we have now a trend lab, where we're trying to understand better consumer insights, consumer trend, we do these 24x7, so we're able to really provide much stronger level of insights and trends to the marketeers, and that really leads to several things, so one of them, it leads to creating better content, and better content, the results of the right content for the right consumers, so that we can target better, but also the right content for the right platform, because clearly consumers spend and they have different behavior on the different platform. And this is really allowing us to optimize and to get early – strong early results, I would say. And I think that probably answer your questions unless you have a different angle that I'm not covering.