Jeremy Andrus
Analyst · Baird
Thanks, Steph, and thank you all for joining our first quarter earnings call. We had a solid start to the year, and I'm encouraged by the signals we're seeing heading into our peak selling season. Q1 revenue reflects a combination of planned timing, channel decisions and marketplace dynamics we discussed on our last earnings call, and Joey will walk through those details shortly. Before turning to results, I want to note that we recognized a $12 million P&L benefit in Q1 related to an IEEPA tariff refund that was not contemplated in our original outlook, and I'll address in my guidance commentary. What I want to focus on today is what we're seeing in underlying demand because sell-through is the clearest signal of where the business is headed and of a healthy retail environment. On today's call, I'll cover the consumer and brand, our product launches and how we're executing with our key retail partners. I'll also update you on Project Gravity because the discipline we're applying in 2026 is foundational to what we're building for the long term. Then I'll turn it over to Joey for financials. Let me start with the consumer and the brand. Even in a cautious spending environment, Traeger brand engagement remains strong, and it continues to be a leading indicator of potential demand. In Q1, social engagement was up over 30% year-over-year with 65% of our organic impressions coming from nonfollowers. That matters because expanding household penetration remains one of our largest long-term opportunities and reaching new consumers is the first step to earning their purchase. Our brand ambassador roster, including Matt Pittman and Bennie Kendrick, generated 170 million impressions across more than 3,000 posts in the quarter, part of a program that delivers over 1 billion impressions annually. Authentic content that demonstrates the benefits of wood-fired cooking remains one of our most effective demand creation tools. As we head into Q2, we're expanding that effort with new creators who we believe will reach new consumer demographics. Innovation has always been core to Traeger, and it continues to be rewarded when we execute with focus. In April, we launched Westwood, a new grill lineup designed to cascade Traeger innovation into a more accessible segment of the market, bringing the Traeger experience to more households at a lower entry price while keeping the connected capabilities, performance and 7-year warranty that define the platform. We believe the Westwood launch is an early proof point of brand momentum. We shifted to a platform-specific customized content model, generating over 60% more impressions across earned and organic channels when compared to our Woodbridge product launch in 2025. We saw coverage across outlets ranging from CNET to Gear Patrol and one thing was consistent. Reviewers specifically called out the combination of Traeger performance and the accessible price point. The product also launched into retail with consumer ratings of 4.8 to 5 stars already live across traeger.com, the Home Depot and Ace Hardware. That kind of credibility at the moment of purchase matters. It's early. We have only a few weeks of data, but what we're seeing so far is encouraging. Later this month, we'll also begin landing Irontop, our new griddle lineup in retail. And strategically, this is an important expansion for Traeger. Irontop brings Traeger innovation into a more accessible griddle price tier where we have not historically competed, unlocking a larger segment of the category and broadening our reach to new consumers. It's a direct response to consumer feedback, better build quality, more even heat and more reliable results with 2- and 4-burner options across key price points and clear feature differentiation. Strategically, Irontop broadens Traeger's relevance beyond the traditional grill replacement cycle and into more frequent everyday cooking occasions, which we believe will support greater household reach and longer-term category participation. Across both Westwood and Irontop, we're pairing product innovation with disciplined execution, including targeted marketing, retail readiness and training to help support these launches where it matters most at the shelf and at the point of sale. Turning to the marketplace. The signal we're watching most closely as we head into peak season is sell-through. We view sell-through as the clearest measure of underlying consumer demand, and we believe healthy sell-through supports a healthy marketplace for both Traeger and our strategic retail partners. Year-to-date, early season demand is encouraging. Sell-through is tracking slightly above our expectations and excluding strategic channel divestments from our DTC and Costco roadshow businesses is slightly up year-over-year. While we're always careful about drawing conclusions from short periods, at this point, we have not seen indications thus far for a broad-based slowdown tied to the macro environment. At the Home Depot, our success with this key strategic partner has been amplified by our retail sales specialist program, a dedicated field team that trains store associates and facilitates in-store product demonstrations featuring food cooked on a Traeger. We believe the ability for consumers to see the product in action and taste the flavor is a meaningful driver of conversion. We know this model has worked for us. Last year, stores supported by our retail sales specialists converted at meaningfully higher rates than those without. We're expanding that playbook this year, targeting at least 7,500 cooking events in Q2, which is almost twice the number we did in the same quarter of 2024 as we support both Westwood and Irontop through peak season. At ACE, we're investing in approximately 1,000 elevated doors to support these launches, including enhanced store positioning, window signage and floor stands. This is the first time we've brought a new grill platform and a new griddle platform to market simultaneously, giving consumers more compelling and accessible options at the point of decision. And we're seeing momentum. At ACE's Spring 2026 show, prebook orders were up nearly 50% over last year, reinforcing our confidence in the partnership for the long term. Stepping back, 2026 is a year of disciplined execution and Project Gravity is central to that work. Gravity is a multiyear effort to reshape this business, not just take out costs but to simplify how we operate, sharpen where we compete and build a more durable profit model. Just as importantly, it creates a capacity to invest in the things that matter the most, product innovation, brand and retail execution. As a reminder, we've executed the majority of our Phase 1 and Phase 2 actions, including organizational changes, MEATER centralization, exiting the Costco roadshow and winding down DTC commerce. And within Phase 2, we've identified additional value capture around SKU rationalization and pricing that we believe will yield a simpler product architecture and a structurally higher-margin business as we move through 2027 and 2028. Taken together, Project Gravity is expected to deliver approximately $64 million to $70 million of total run rate value across both phases. We believe our disciplined strategy is working, and it's what allows us to invest with confidence behind the brand and product while delivering on our financial commitments. Put simply, Gravity is about applying a disciplined return-focused lens to how we run the business, improving margins, cash generation and long-term earnings power. Before I close, I want to flag one item. We recognized a $12 million benefit in Q1 related to an IEEPA tariff refund that was not contemplated in our original guidance, a welcome development. We are flowing that benefit through to our full year adjusted EBITDA guidance, which we are raising to a range of $57 million to $67 million, while holding our revenue guidance unchanged. At the same time, we are holding an offset within our guidance to account for continued competitive pressure from MEATER, ongoing macro headwinds, including rising transportation costs due to oil prices and broader tariff uncertainty. We'll reassess those factors on our Q2 call as we gain greater visibility into how these dynamics are evolving. Our core Traeger business is strong, and our priorities are clear: drive brand momentum, convert demand through excellent retail execution, expand household reach with the right product at the right price points and continue running the business with the discipline that Project Gravity instills. We're entering peak season with a strong brand, strong partners and a team that is executing well. I'm encouraged by what I'm seeing. And with that, I'll turn the call over to Joey Hord. Joey?