Earnings Labs

Columbia Sportswear Company (COLM)

Q2 2024 Earnings Call· Thu, Jul 25, 2024

$61.07

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Transcript

Operator

Operator

Good afternoon, everyone, and welcome to Columbia Sportswear's Second Quarter 2024 Financial Results. At this time, all participants have been placed on a listen-only mode, and we will open the floor for your questions and comments after the presentation. It is now my pleasure to turn the floor over to your host, Andrew Burns. Sir, the floor is yours.

Andrew Burns

Management

Good afternoon, and thanks for joining us to discuss Columbia Sportswear Company's second quarter results. In addition to the earnings release, we furnished an 8-K containing a detailed CFO commentary and financial review presentation explaining our results. This document is also available on our Investor Relations website, investor.columbia.com. With me today on the call are Chairman, President and Chief Executive Officer, Tim Boyle; Executive Vice President and Chief Financial Officer, Jim Swanson; and Executive Vice President and Chief Administrative Officer and General Counsel, Peter Bragdon. This conference call will contain forward-looking statements regarding Columbia's expectations, anticipations or beliefs about the future. These statements are expressed in good faith and are believed to have a reasonable basis. However, each forward-looking statement is subject to many risks and uncertainties, and actual results may differ materially from what is projected. Many of these risks and uncertainties are described in Columbia's SEC filings. We caution that forward-looking statements are inherently less reliable than historical information. We don't undertake any duty to update any of the forward-looking statements after the date of the conference call to conform the forward-looking statements to actual results or to changes in our expectations. I'd also like to point out that during the call, we may reference certain non-GAAP financial measures, including constant currency net sales. For further information about non-GAAP financial measures and results, including a reconciliation of GAAP to non-GAAP measures and an explanation of management's rationale for referencing these non-GAAP measures, please refer to the supplemental financial information section and financial tables included in our earnings release in the appendix of our CFO commentary and financial review. Following our prepared remarks, we will host a Q&A period during which we will limit each caller to two questions, so we can get to everyone by the end of the hour. Now I'll turn the call over to Tim.

Tim Boyle

Management

Thanks, Andrew, and good afternoon. I'm pleased to report second quarter results were generally in line with guidance. We're working to maximize sales in a challenging U.S. marketplace, characterized by slow consumer demand and cautious retailers. Outside the U.S., we're experiencing strong demand for our products in most international markets, including China and our Europe-direct business. Through the first half of the year, we've made meaningful progress on our top line priorities. Inventory exit in the quarter was down 29% year-over-year, reflecting substantial progress in our inventory reduction efforts. The Profit Improvement Program is on track to deliver between $75 million and $90 million in cost savings this year. We're reducing expenses associated with carrying excess inventory and driving cost reductions in focused areas of the business. We have generated strong operating cash flow of over $100 million through the first half of the year, enabling meaningful return of capital to shareholders. We're on track to generate over 350 million in operating cash flow this year. With much of the cost containment and inventory reduction actions well underway, our focus is on returning to growth. For Columbia, we're building strategy to bring new consumers into the brand through enhancing our product line and marketing. Our efforts to stabilize SOREL and lay the foundation for its next phase of growth are in motion. prAna's turnaround efforts have begun with signs that the brand is on a path to return to growth in the seasons ahead. Mountain Hard Wear is benefiting from its recent brand refresh and is on track to deliver growth this year. Our fortress balance sheet remains a competitive advantage and enables us to take a thoughtful approach to unlocking the long-term growth and profit improvement opportunities we see across the business. We exited the quarter with cash and…

Operator

Operator

Certainly. Everyone at this time, we'll be conducting a question-and-answer session. Your first question is coming from Bob Drbul from Guggenheim Securities. Your line is live.

Bob Drbul

Analyst

Hi, good afternoon. Tim, I was wondering if you can expand upon your, I guess, the outlook for the rest of the year, the sequential improvement in the order book, the possibility of return to growth in the Q4 like what would it take for you to return to growth in Q4? And is that specifically U.S. returning to growth? And then on the early read for spring '25 can you expand a bit more? Is it continued growth in Europe and a return to wholesale growth in spring? Just wondering if you can just expand a bit on some of those comments?

Tim Boyle

Management

Yes, certainly. Well today our order book is in good shape for the back half of the year. So we don't expect big changes in that book to give us what we're expecting in terms of our volumes for the balance of the year. If we compare ourselves to last year which was incredibly warm. And our focus last year was on liquidating inventories. We just had too much. So we think this year we're in a better position from an inventory perspective, quality of inventory and our expectations are for a more normal year, especially in the U.S. So I don't know if we can get all the way to growth for the full year based on our Q4 estimates for now, but we're certainly expecting to be -- to have an improved Q4 against last year. And then as it relates to spring '25, we've got a high percentage of our order book something in the neighborhood of 90% already in hand. And that indicates that we're going to have growth for the year including growth in North American wholesale.

Bob Drbul

Analyst

Got it. Okay. And then on the gross margin, I guess, just -- can you expand a bit more around the freight just in terms of what you're seeing? You gave some color around it, but just sort of more within the last few months and the last few weeks any sort of developments and how that has impacted your business if it has at all?

Tim Boyle

Management

Certainly. Well, we've noted the impact on deliveries as it relates to the Red Sea issue. And those issues are contemplated in our guidance that we gave you today. As it relates to rates we have seen some pressure on rates. We have contracts in place with high quality curators that are keeping their contracts. And our expectations are that the impact of rate changes as it relates on the back half of the year are contemplated in our guidance. So we're not expecting big changes. But that's based on today we think we're in good shape. We've got a fairly good percentage of our merchandise already delivered into our warehouses. And freight will be probably a constant issue for the balance of this year, especially with the continuing at the Red Sea issue.

Bob Drbul

Analyst

Great. Thanks, Tim.

Operator

Operator

Thank you. Your next question is coming from Laurent Vasilescu from BNP Paribas. Your line is live.

Laurent Vasilescu

Analyst

Good afternoon. Thank you so much for taking my question. I wanted to ask about the Red Sea. We've heard a number of retailers talk about the potential delays of inventories. I don't know, Tim, if you saw a shift between like, quarters, between 2Q into 3Q. And if that's going to potentially trickle through into the fourth quarter?

Jim Swanson

Analyst

Yes, Laurent, this is Jim speaking. We have seen a slight shift as a result of some of the Red Sea delays. And again, we're -- the delays we're seeing in the week to two weeks zone. So nothing overly meaningful. With that said, when we provided an outlook earlier this year, we thought the revenues would be relatively -- even from Q3 and Q4, you'll notice a slight shift out of the third quarter and into the fourth quarter for the outlook we're providing today. And that's essentially reflective of some of those supply chain ways. I should also mention that despite those delays in terms of our on-time in full percentages, they're still really high and we believe we'll be on time to market with our distribution.

Laurent Vasilescu

Analyst

Okay. That's very helpful, Jim. And Tim, I appreciate you commenting around spring order books that they're going to grow potentially for next year or at least they're up year-over-year from now. Can you maybe comment about to Bob's question, I think you answered from a geo perspective? But can you kind of give us some commentary around how are you thinking about the brand early -it's early for spring, but I know SOREL had a soft year, but with new leadership, how do we think about SOREL coming back to growth and potentially for the Columbia brand as well for spring 2025?

Tim Boyle

Management

Certainly. Well, first, I think if we look at spring '24 and the delta between that and prior periods, it was a strong focus on our customer base to get clean on any particular piece of apparel or footwear that might contain PFAS. So the focus was on getting clean and the spring '25 order book that we're looking at and it reflects reloading, to a certain extent, for those items. And then globally, as we said, we had strong business happening in China and in Europe, both are big markets as well as other international markets around the world. So we're encouraged that we've got growth in the Columbia brand coming for spring '25. As it relates to SOREL, as you know, we have new leadership there. And from a historical perspective, the brand has always been much more heavily fall weighted. The goal was to try and improve our business in the spring and summer. And we've made progress in that area, although Q2 is only generally about 10% of the company's -- of the brand's sales for the year. So we need to get better at a number of things, but I see significant investments being made there to improve the business in the spring and summer.

Jim Swanson

Analyst

Laurent, maybe I'll just close on that. We still see it being down from the wholesale perspective in the first half of next year, certainly not to the extent that we've experienced here in the first half of '24 and then on both Mountain Hard Wear and prAna. We're still pleased to see nice growth coming from those two brands based on what we can see out of our order book currently.

Laurent Vasilescu

Analyst

Okay. Very helpful. If I could squeeze one more question on China. Obviously, lots of concerns around China like sportswear world now in the luxury world. It seems like outerwear continues to hold really well. I think China was up mid-teens. Maybe if you could comment about what you're seeing in the marketplace there would be very helpful. Thank you.

Tim Boyle

Management

Certainly. Well, when we talk about China, it's against a business that was underperforming. So we've been able, with the teams that we have in place in China to improve our business. And so we expect continued growth there, not only in our own stores and e-com, but also in wholesale. We're excited about the opportunities. It's a huge market and we think we'll do very well there.

Laurent Vasilescu

Analyst

Okay. Super helpful. Thank you very much and best of luck.

Operator

Operator

Thank you. Your next question is coming from Alex Perry from Bank of America. Your line is live.

Alex Perry

Analyst

Hi, thanks for taking my question. I just wanted to follow up on an earlier line of question on the 4Q guide and the implied weighting there. What is driving that? Is that just easier comp in Red Sea delay? Or are you seeing different buying behavior from your wholesale partners, wanting to take inventory closer to need. Is there a slightly different D2C versus wholesale assumption there that would be great?

Tim Boyle

Management

Sure. Well, no, no changes of any significance on the timing of deliveries from our wholesale partners. We do expect that the improved merchandise that we have available for these stores for the Columbia DTC stores against last year will be better and less liquidations. Last year was really a focus on profitable liquidation of the high inventories that we had. So that's the primary delta.

Jim Swanson

Analyst

Yes. And I would just add, I mean, obviously, we're coming into the latter part of this year with much healthier inventory that Tim touched on. And then we planned the business for more normalized weather. Of course, when you look at the fourth quarter of last year it was unseasonably warm and there's no doubt that, that had some impact on consumer demand. So with a more normalized approach this year coupled with the factors that Tim touched on that's where we've projected some degree of growth in the fourth quarter.

Alex Perry

Analyst

Perfect. That's really helpful. And then just my follow-up is on the gross margins. Just the difference versus the prior guide. Can you just walk us through that a little bit more? Is it the freight surcharge? Is there a bit more promo sort of contemplated in there? Just anything there would be great.

Jim Swanson

Analyst

Yes, certainly, the most significant driver of that. And we saw a part of this in the second quarter was the need to spur a bit more demand and move through certain of our excess inventory and continue clearing that inventory. And as a result, we were a bit more promotional and had more markdowns in our direct-to-consumer channel. So that's what drove the second quarter. And then in light of that in terms of how we've looked at the back half of the year, we made a similar adjustment. I would say to a far lesser degree, is it a reflection of what we're seeing from an ocean freight standpoint. Certainly, to Tim's point, ocean freight rates are up. But with the contracts we've got in place, we've made certain assumptions regarding that including any type of surcharge that we might incur. And believe that we've got that adequately covered. But by and large, the change you're seeing in our gross margin outlook relates to just the competitive or the promotional environment that we're operating in currently.

Alex Perry

Analyst

That's very helpful. Best of luck going forward.

Operator

Operator

Thank you. Your next question is coming from Mauricio Serna from UBS. You line is live.

Mauricio Serna

Analyst

Great. I wanted to hear more details about the Europe business seems to be holding up pretty strongly. Could you talk a little bit more about what you're seeing there in demand for the category and how the brand is positioned maybe in the in key markets? And then on the temporary stores, any details on the performance in the quarter and contribution to the sales growth in the U.S.? That will be super helpful.

Tim Boyle

Management

Yes. So my trip in Europe was the last week or so in June, I met with many of our biggest customers in Europe. And I think you just have to think about the brand in the context of our historical underperformance in that market. So we have a team there that's focused on building the brand and you're seeing now the results of their significant efforts. I would say that the brand awareness level has moved north, north meaning better especially in the markets of France, Germany and the U.K. where we're seeing terrific results. And we're seeing adoption by -- in a larger way by bigger customers. So I would say a combination of all those things including the fact that we're just getting -- we're getting much better business now. With the brand is really resonating with the European consumer. As it relates to the temp stores, which are almost exclusively in the U.S. We've opened those stores to help us to liquidate the -liquidate the inventories that the company accumulated during the pandemic and while they are not necessarily highly profitable stores they're helping us to liquidate the inventories against a method that would otherwise produce much less operating margin. So the stores will be operated for a number of months until we believe we get the right size of our inventory and then we'll be closing them.

Jim Swanson

Analyst

And Mauricio, I just emphasize in the case of the European business, our direct-to-consumer business we've seen robust growth in that part of our business across both e-commerce and the brick-and-mortar side. And then with regard to your question on the temp stores in terms of the contribution, we will get down to the level of quarterly level detail. But in terms of just the magnitude, when you think about the year with 46 stores we're currently operating out through the end of the year, we've estimated that will be -- at around 2% of consolidated sales. But to Tim's point, in terms of the operating margin contribution from these stores. It's -- there's really not much to speak of but it's obviously a far better outcome or vehicle to liquidate inventory than the alternative going through a more distressed closeout channel.

Mauricio Serna

Analyst

Got it. And if I may just follow up very quickly on the guidance for the second half of the year. I mean what kind of growth or -- yes, what kind of growth are you expecting or embedding in the U.S. wholesale business compared to first half, which I think it was like down in the low 20s percentages?

Jim Swanson

Analyst

Well, it's all reflective of what we're seeing in our wholesale order book. So our wholesale order book for the first half of the year was down below 20%. Our fall '24 wholesale order book on a worldwide basis gives us the indication that our wholesale business to be down mid-single digit percent in the second half of the year. And I believe our U.S. wholesale business is relatively on par with that overall consolidated look of things. So it still gives you a picture, a sequential improvement but we're still not quite back to the point of growth. There's the belief that we could maybe see some growth in the fourth quarter but part of that is just going to be some shifts in timing with some of the shipments going out a little bit more in the fourth quarter.

Mauricio Serna

Analyst

Got it. And is it just because you have like the PFAS like materials already out? Or like how come like there's a sequential improvement in the U.S., yes, wholesale?

Tim Boyle

Management

Well, we're expecting that the weather will be more normalized. And so that will give us some additional revenue plus the composition of our own DTC stores last year was very high percentage of liquidation merchandise and not necessarily an optimal merchandising mix. So that's improved this year. So our expectations are for the guidance that we've given you today, we're comfortable with that.

Jim Swanson

Analyst

Yes. Mauricio, keep in mind with that order book in hand, the assumptions that we place on top of that are cancels, reorders, replenishment, and we've approached that similarly to what we would do in an average year. So I don't think we've been overly aggressive or overly conservative in our approach. We're taking the middle of the road approach to how we've planned the business.

Mauricio Serna

Analyst

Thanks, and congratulations on the results.

Operator

Operator

Thank you. Your next question is coming from John Kernan from TD Cowen. Your line is live.

Alex Douglas

Analyst

Hi, this is Alex Douglas on for John. Thanks for taking our question. So my question was just about -- how should we think about modeling inventory dollars for the balance of fiscal '24? And then related to that, just more of a clarifying point, like where are you guys at with some of the inventory clearance measures? Are those completely done? Do you anticipate that bleeding into Q3 at all?

Tim Boyle

Management

Let me give you a very high-level approach and Jim could modify that if necessary. But we think that we can get the business to 3 turns annually, which means we can run the business on a lot less inventory than we have been. And so the goal is to continue to liquidate inventories profitably to get ourselves in the right level of inventory to be in the area of 3 turns annually. So that's our goal, and we see a path towards that, which is based on a number of things, not the least of which is the automation that we put into the inventory management systems here.

Jim Swanson

Analyst

Yes. I think just to add to that, with just being said, 3x turns. It's going to take us some time to do that. That's over the course of the next few years. I think if you look on a trailing 12-month basis. Our turns are 2.2x. I would anticipate we are forecasting for that to improve. Over the course of the balance of this year, certainly, we'll be at 3x this year. Having said that, we continue to plan for our business to be down in inventory at the end of the year. So sequentially, you'll see the rate of decline in our inventory balance decrease, but we still anticipate increasing at the end of the year. And as it relates to clearance activity in the second half, we are in much healthier shape as we sit here today in comparison to where we were a year ago. And hence, you see an improvement in our gross margins in the back half of this year. While at the same time, we do need to continue working through certain of the inventory that we have that remained on hand that add PFAS chemistry in it. So we'll continue to operate these temporary clearance stores and other means of being able to work through that inventory in the coming months.

Alex Douglas

Analyst

That's very helpful. Thank you.

Operator

Operator

[Operator Instructions]. Your next question is coming from Jim Duffy from Stifel. Your line is live.

Jim Duffy

Analyst

Thank you for taking my questions. A lot of cross currents and unique comparisons to consider. I'm curious based on what you're seeing in the DTC channel and with wholesale sell-throughs. Broadly speaking, are there any detectable changes in U.S., consumer behavior that you've seen in recent months or things which caused you to kind of second-guess the outlook for the back half of the year?

Tim Boyle

Management

Well, we have a fairly good track record of being able to be highly efficient in our predictability. And I guess I would say if there's an overall trend, it's that the consumers tend to be very cautious in their spending. And it actually helps us in many respects [indiscernible] the values that we have in our merchandise are much greater than many of our competitors.

Jim Duffy

Analyst

Okay. And Tim, I wanted to ask just about the state of the North American outdoor channel. It's been a challenged channel for many brands. Given the state of the marketplace, what are the -- based on what you see right now, what are the prospects for a more normalized or more buoyant demand trends from that key channel?

Tim Boyle

Management

Yes. It's difficult, Jim, to understand sometimes what's happening whether it's an impact of broader competitors across the marketplace? Whether it's a reduction in demand for specifically outdoor products? But regardless of what the impact is on the reduced demand, we've got a balance sheet which allows us to make investments when others can't and to do to operate the business in a meaningfully different way than other competitors. So our expectations are that we're going to be the survivor and continue to grow, gain market share based on our ability financially to make these investments.

Jim Duffy

Analyst

Helpful. And last one for me. The early commentary on the spring order book, that's very encouraging. I think this is earlier than you typically offer perspective on orders. I'm curious like at this juncture, how much of that visibility in that spring order book do you have? How much of it's booked versus what you would think would be typical going into the actual spring season?

Tim Boyle

Management

Yes, I think we're generally on par with where we have been historically. We wanted to make sure that investors knew that we have growth in our future. I think we're probably in the neighborhood of 90% booked on our order book.

Jim Swanson

Analyst

That's 90% plus, Jim, which is pretty typical. As Tim touched on, at this point in time.

Jim Duffy

Analyst

Excellent. Well, thank you, guys.

Operator

Operator

Thank you. There are no further questions in the queue.

A - Tim Boyle

Analyst

Well, thank you for listening in. We're expecting great things in the future, and there's lots of opportunity for the company. So thank you very much. We look forward to talking to you in about 90 days.

Operator

Operator

Thank you, everyone. This concludes today's event. You may disconnect at this time, and have a wonderful day. Thank you for your participation.