Richard Fairbank
Analyst · JPMorgan
So hello, Rick. And all the areas that you mentioned are opportunity areas. I think that the list is even more expansive than what you have, but I certainly agree with the 4 because I'm looking at products, customer experience, back office and underwriting.
And I -- let me just kind of think through some of the real opportunity areas for us. And importantly, what I want to say is and what I'm going to talk about here stands on the shoulders of our modern tech stack and we're working to build breakthrough capabilities and solutions. For example, our new marketing platforms leverage big data streaming in real time to reach more customers with the right offers and driving to improve and optimize conversion rates.
Our new credit decisioning platforms enable us to use way more data and more sophisticated machine learning algorithms to make better credit decisions. our new fraud platform enables us to approve more transactions for our customers while simultaneously reducing fraud costs.
And just let me pause on fraud for a second because one thinks that while investing in fraud is really important, of course, to getting fraud cost down because fraud costs have continued to sort of rise in the industry. But it's also the opportunity -- having breakthroughs in the management of fraud creates an opportunity on the customer experience side and the business opportunities we have.
I'll give you 2 examples. One is in credit cards for very heavy spenders, where the card always works is an incredibly important battle cry in -- at the top of the marketplace. And so the spillover benefits there are significant and also in building a national digital bank. So if a bank just goes out there and hang out a shingle and say come on in and have folks sign up for digital bank accounts. It turns out while fraud rates in the branches or people -- if they want to commit fraud, they don't typically walk into a branch to commit account opening fraud.
But it's very easy to do that online. So what we have found is that our heavy investment in fraud has been instrumental to our national banking strategy that you see featured on TV and the ability to really, on a mass basis, open up accounts nationwide and be comfortable with respect to the fraud cost.
So the -- so we've been talking about some of the risk management side. Let me also say just another key area, not really directly on your list, but sort of risk management beyond just underwriting or fraud is, as you know, just banks, the business. Risk management is the business. And the ability to automate risk management process is the ability to move to a 100% monitoring all the time in real time of things that were otherwise just sampled.
There's just a lot of benefits that come from transforming how we work. Then to your customer experience category, we're building growing franchises in addition to the core card business and enhancing the experiences of our flagship cards. We're growing franchises with innovative products like Capital One Shopping and Credit Wise.
In the auto business, we're delivering innovative products like Auto Navigator, which offers real-time underwriting of any car on any lot in America in a fraction of the second and enables customers to know in advance what their financing terms will be on any car before they visit the dealership. And that was a little word-of-mouth thing until we put it on national TV in the last few months. I'm sure you've seen the ad.
We're strengthening our brand and customer franchise, evidenced by high Net Promoter Scores and J.D. Power naming Capital One, the leading mobile banking app.
I turn to the card partnership business. We're winning card partnership opportunities where increasingly, retailers are focusing on digital capabilities as like a preemptively important part of the conversation.
We're partnering with tech leaders like Snowflake, where we are their largest customer. And in addition to getting valuable early investment stake in them, we've been able to leverage the world's leading data management platform for our own innovation. On the operating side, we're steadily working to automate our operating processes, enabling us to reduce risk and to reduce cost.
Then there's the tech-on-tech savings, our investments in modern technology are enabling us to reduce legacy tech costs and legacy vendor costs. So again, even as we invest more in modern tech, we're really powered by some of the benefits of reducing legacy tech costs.
Digital productivity gains are powering speed to market and revenue generation. And with all these growing opportunities, we're enjoying the virtuous cycle of attracting more and better tech talent, which in turn accelerates our progress.
So even sort of beyond your list of 4, which is a great list, our technology transformation is changing the trajectory of Capital One in driving growth, improving efficiency, strengthening risk management, enhancing the brand and improving our status as a leading destination for great talent. And so we like very much the position that we're in here. as I've said, time frames are compressing in the industry, and we want to make sure that we capitalize on those opportunities. Thanks for your question, Rick.