Richard Fairbank
Management
So, Ryan, let’s talk about the operating efficiency ratio. We are, like a year into when we set this guidance and it was certainly a stepping out of character for Capital One to be so specific of so many years out. And as we have talked all along the way, there are several things that have driven our confidence. There are certain things that are, could call the math is a little bit understating the sort of incredible work associated with doing it, but in a sense, getting out of the data centers is something that with the extraordinary achievement of doing it, we have, I think a very good handle on what the cost of what’s straddling those environments have been and what the benefit of just being all in on the cloud is. The math of the Walmart step up that is what it is, that’s contractual. And so I think that’s a very reliable thing. Another thing that aids the continued improvement here and the larger improvement in 2021 is the increased traction that we expect in our businesses that we can in fact see unfolding and that we expect to continue. Obviously, that has uncertainty around it like any estimated future businesses performance and growth, but a lot of that is sort of in the works. It can be affected by changes in the marketplace, changes in the economy, changes in choices that we make, but this is the product of the bunch of work that we have been doing, the success of our marketing and account origination in prior years which we have spent lot of time talking about and some of the technology innovation that has been going on. So, we feel good about that. Obviously, that has uncertainty to it. And the other element in the uncertainty equation is what happens to operating cost of 1 minus the data center exit and all the associated cost of straddling that will be eliminated. And there can always be risk to cost estimates, but we have spent – we have worked very hard and this is not like a new thing, we worked hard for years driving – gradually driving down the efficiency ratio and being very disciplined on operating cost. We do have some growing benefit that comes on the technology side here with respect to technology cost savings and collectively, when we put all that together, well as always there is uncertainty in this. Here we are, we had our bold shingle that we hung out a year ago. Here we are a year into it and we feel as good as we did at the time that we launched it. And I am pretty struck by in a world where so many things change how – what we had in mind is continuing to unfold and that’s because it’s the product of the lot of work for a long period of time. With respect to marketing, the first thing I want to say is we don’t give precise in most years, in many ways, we don’t even give marketing guidance at all. And what I would say about marketing is in the impression I want to leave you with is we continue to feel very good about our marketing investments. We – in card, marketing is strengthening our heavy spender franchise driving strong new account originations, growth in purchase volume, net interchange revenue, loans on the bank side, the increased marketing is fueling deposit growth along with cafe and brand awareness. We are seeing a lot of traction just overall in our brand metrics and brand equities that are critical to building a franchise. And also we are a company that doesn’t have 6,000 branches we are a company that actually isn’t at the top of the lead table in terms of co-brand partnerships and a lot of things. So, we have to build our business the old fashioned way kind of one customer at the time and our marketing machine is a key part of that. So, what I would leave you with is we continue to feel very good about the marketing. We got a new addition here in terms of the full year of the Walmart marketing. And so that’s going to be yet another factor that pulls up the numbers there. There is always – we will always make our final determinations based on the opportunities and necessities that we see in the marketplace, but I wanted to just give you that general window into how we are feeling about the marketing.