Rich Fairbank
Analyst · KBW
Let's pull way up on the digital transformation. I think this is the most important thing, it's the thing every company needs to be spending more time talking about maybe anything other than just risk management itself given that we're in the banking business. But it is very clear that, banking is going to be totally transformed and everything about how a bank works, as it is experienced from the outside and how it works on the inside, are going to need to change in order to in the end deliver real-time, intelligent, digital customer experiences. So years ago, we declared a bold destination to basically build a technology company that does banking rather than a bank that uses technology and so really starting at the bottom of the technology stack and working up we have been all on this transformation for years and as a lot of work one does on the down deep in the technology stack it's not something investors can see, it's not something the outside world can see. Frankly it feels like that a lot of costs, it can feel like a lot of cost and not necessarily a lot of benefits. But what we're struck by is, everything that we want to accomplish on the technology side, on the - inspect the customers, product - customer experience, product innovation, leveraging machine learning, some international banking aspirations. They all have the same shared path of transformation that they have needed and being really many years now into this transformation we can feel, everywhere we look inside the company this - the benefit is accelerating because each transformation of one thing sort of helped the next. So the question we're often asked is, that's great and everything but how can we see it on the outside and it is - so where does it manifest itself. Walmart is certainly a specific example of that, there are probably a lot of factors that went into why Walmart made the selection that it did, but I certainly believe that the shared transformation journey we reach in our investment in payments and digital capabilities was a very important part of that decision. We also see it in the customer experience that by all the metrics that we look at, Net Promoter Scores, some of the external rankings that you see out there. Our customer experience has been dramatically improving. J.D. Power each year does a ranking of the best mobile banking apps as an example in 2017 Capital One was number one in that ranking, just came out again few weeks ago, Capital One is number one in that ranking again. Now we don't - our company doesn't rise and fall based on some ranking out there but these are sort of manifestation of things. I would direct you to look at things like our CreditWise tool. There are lot of folks out there giving credit scoring, information, CreditWise is a tool that allows customers to really deeply understand and monitor their credit scores and it's really a gateway and will be a growing gateway into whole set of experiences that can help people use credit wisely. If you look at our auto finance business Capital One couple of years ago launched the Auto Navigator product that allows car buyers to independently compare cars, search national inventories, negotiate prices and here's the most unique thing which I think is in fact unique, get pre-approved for financing and this is for basically in a nanosecond for any automobile on any lot in America, now that real-time machine learning driven kind of capability you can't bolt that on this - you can't build on the side of a bank. That product stands on the shoulders of years of technology work that's been involved in attracting world class talent, transforming how software engineering is done, rebuilding our technology infrastructure, transforming our data environment, going to the cloud, transforming how we work and going all in on machine learning. So what happens is, these things any one of these sort of shows up and it's interesting and maybe one looks at it and says, well maybe that's different from another product that's out there. But what I'm struck by Sanjay and I'm not surprised by it because I believe this is really the payoff that will accelerate here, is that going all in on this transformation the benefits one doesn't have to pick one benefit versus another because on the other side of this transformation is the opportunity to be way faster than the market, offer way better product, have way better risk management, along the credit dimensions, fraud, cyber security, that's all shared path, same thing better operating controls in a world where the regulatory requirements and frankly the expectation is on banks to deliver well controlled environment in a complex industry is very, very high. Better economics and all of this in service of the most important thing which is, real-time personalized experience. This is for our customers, not just an app but integrated right into their lives. So that's the journey that we're on the - we see - the manifestation of these benefits on many dimensions but it will show up more as it will pop up in different ways for our investors. But the final thing I want to say is that, is the efficiency benefits that come from this. Now when one embarks on this journey the efficiency benefits are not immediate. Even though one of the most obvious benefits of technology investment is the ability to get more efficient. What's striking though is, it's not like one invests for a couple of years and then suddenly stops investing. We're investing in digital, we will continue to invest in digital. We will always invest in digital until probably one day we'll look around and a 100% of everything that we do is basically digital. But along the way while technology investment has continued to be significant. We see more, the sort of meter of the cost benefits that come from this meter continues to increase and it shows up in, a lot of saving on legacy technology itself and the ability to really change the direction of the cost of the analog channels and operations in the company.