Richard Fairbank
Analyst · Barclays Capital
Thanks, Bruce. Well you got some real fans here in this room for the observations that you made. But our quest in this company is to build a franchise that can generate a very attractive value-creating blend of exceptional returns and strong growth. And obviously, the issue these days has been growth and I'm going to come back and talk about that for a second. But let's start with just the power kind of the profit model of our company here. And in the CARD business I think your back of the envelope calculations are reasonable there. I mean, in the CARD business, we're sort of settling in on a -- we're kind of settling in on a return and frankly, we've made a lot of return through the Great Recession in this business. But we can kind of reach out and sort of just about touch, sort of normalized as you get back into this business. And of course, I've been saying for a long time, the revenue margin normalized and the revenue margin is 15%, and I keep looking like a liar because it keeps staying stubbornly higher than that, but doggone it, I'm still sticking with my point here that I think the revenue margin is headed for the 15. And with the Kohl's portfolio, with the higher percentage of the portfolio at teaser rates as we still got the growth a little bit more and as the market gets a little bit more competitive. But if you kind of think about destination economics, if you will, in the current business, that kind of revenue that I talked about and non-interest expense sort of in the kind of 6% neighborhood as we step up marketing a little more from where we are, as opportunities get better, credit growing to normalized levels kind of in the 5% range. And frankly, they're going to get there probably a lot sooner than the economy really recovers. And I mean, you're looking at normalized pretax ROAs in the 4% kind of range and after tax in the high twos and maybe a little to work with around the edges there as well. And so what is the manifestation I think of the power of the profit model that we've kind of built in the current business? But of course, we have a 22-year heritage of really trying to create growth opportunities in this business, and we're really, Bruce, pretty darn bullish about growth. Certainly bullish especially about market share growth in the Card business because we just love the new level playing field that's been unlevel and getting increasingly unlevel for the last 10 years for some of the card practices. We love the level playing field and while others may be retooling their business model in CARD, ours has really made it in stride through the CARD Act, and it's really ready for business. And I think in strong shape here with respect to that. And as we said, we're already really seeing growth in that business and net of run-off portfolios, there's more growth than meets the eye, and we look forward to growth in that business. It's starting to pick up after the dip in the first quarter. In other businesses, let me talk about other businesses. So take the Auto business. The Auto business, that also is a business that we're very happy with our returns in the Auto business. It's very information-based strategy, we spent many years building that. After a bit of a rough start at the beginning of the Great Recession, that thing has really generated strong returns -- and to everybody in the business, it feels like a high-growth business right now because -- it doesn't, to you, look like it because what we're having is that the runoff, the portfolio back when we were yet larger has been sort of the overall -- been holding back the kind of growth optics of the whole thing. But when we talk about Auto originations going in the fives to now a running rate of nine, this is pretty darn rapid growth and I like the upside in our Auto business. The competition has backed off a bit and where we're getting the growth, Bruce, is in deepening dealer relationships. So what we did with our dial back is we're a lot less all things to all people and we really focused on the deep dealer relationships and build as we generate the benefits of that and then expand from there. I think it's very solid line of sight to continued growth opportunities in the Auto business. On the Commercial side, Commercial Banking is a pretty solid business. We've had a strong credit foundation, we've been spending quite a bit of time to sort of build some of the infrastructural components, consistent with a top 10 bank that were necessarily there and in some of the regionals that we bought. But that business, frankly, all you have to do is squint your eyes a little bit and look sort of do a normalization of credit and you're looking at a business with return on allocated capital in the 20s type of thing. And that certainly looks attractive to us, very line of sight. And finally, we have the retail bank which, I think, represents one of the things that, Bruce, that's very differentiated that we do with our local bank. Possibly the biggest gift we give our local banks is the ability to be unbalanced and not to have to push too hard for assets. And frankly, to be able to -- in being unbalanced, not only does that lead to mitigating credit pressures, it also enables the opportunity to grow deposits at a higher rate than a lot of other banks do. So we see good growth opportunities in that. Now to get to a higher PE -- so where does Card as a percentage of the total come out in all of that? I mean, we don't have a particular target, Bruce. But the net effect of all of this, I think Card will grow and I think the rest of the company will probably grow a little bit faster. So over time, the mix will mitigate a little bit. And to get to a higher PE, I think as we really put it in the rearview mirror, the trilogy of things that have spooked investors understandably, the Great Recession, and the CARD Act and FAS 166/167, I think that we're going to be able to demonstrate to our shareholders the sustained results, the confidence that, from a risk point of view, we just risk managed quite successfully through an amazing black swan event. And now, we're generating capital, high returns. And in fact, growth that is, I think, higher than a lot of our competitors. So I'm very bullish about it, Bruce, and we look forward to seeing this happen.