Timothy Warner
Analyst · Morgan Stanley.
No. Thanks for the question. And we do see, obviously, with [indiscernible], along with Regal and AMC, Fathom in the U.S. and hiring a new CEO and a separate management team to really focus on growing the alternative content in the U.S. We see that as a lot of opportunity. And now in the U.S., not that we didn't have some technical ability in the past, but we have a great technology platform. And John Rubey, who is the CEO of Fathom, is out there engaging on a very, very broad basis, all the kind of content that you're talking about. And we have seen some progress. And like even this [indiscernible] test that we did on the League of Legends games to stream it live, to show what kind of results we could get on that type of activity. Also, we've done the test on the World Cup in Latin America. We've done the test on the British Soccer Premium League live into the theaters with NBCUniversal. And so we continue to build the business model. Now that we've got the technology in place, we got to continue to work on the business model. We also -- just even in tennis, we ran a live presentation of Wimbledon into our theaters. And then our Doctor Who event with the BBC grossed over $2 million. And then with pay-per-view boxing, we've had very great, great success with that. So it continues to expand. Probably, one of the most encouraging thing is -- I'm going to -- Fathom is really doing very, very well in the U.S. But when you can see our -- the kind of numbers we did on the One Direction event in Latin America, which we do through our Flix Media platform, and Doctor Who we also played in Latin America, we're achieving probably as good or better results on premium content or alternative content in Latin America as we are on our U.S. screens. And another small example of this is our classic film series, which we developed in the U.S. And it continues to do very well in the U.S. But again, referring back to my visit with Sean and -- to Brazil, and Argentina and Chile, where we've expanded the Classic Series. The Classic Series of classic films are actually doing better in Latin America than we do in the U.S. on the Classic Series. And so we see this as just a question of time as we build the business model. And it holds out a lot of promise for us to -- for access to our screens.