Timothy Warner
Analyst · MKM Partners
Good morning, everyone, and thank you for joining us. I'll begin with an overview of Cinemark's 2012 first quarter results, followed by a discussion of how the overall industry box office performed during the period. I will also preview the upcoming film slate and update you on Cinemark's digital initiatives. Following my comments, Robert will cover additional financial details of our Q1 results and capital structure. At that point, we'll open the lines and be happy to address any questions you may have.
We have set a new record for total revenues, adjusted EBITDA and adjusted EBITDA margin for Cinemark in the first quarter. Our revenues increased 19.8% to $578.8 million, and our adjusted EBITDA increased $37.6 million to $140.3 million, resulting in a 24.2% adjusted EBITDA margin, a 290-basis-point increase over Q1 of 2011.
After a slower than anticipated Q4, the North American industry bounced back with an estimated box office increase of 23.5% according to industry sources. This quarter, box office was led by a diverse group of films, many of which outperformed initial projections, reflecting a well thought-out release pattern that mixed different genres and attracted a broader audience. Although very -- another positive note is a broad mix of both major studio and smaller and independent distributor releases, which included films such as The Vow, Safe House, The Grey, Chronicle, The Woman in Black, The Devil Inside and Act of Valor.
Notably, there was a 33% growth in box office films outside the top 20, which generated more than 45% of this quarter's box office growth. Of course, there were blockbusters during the quarter, and the top 5 films for Q1 grew 45% in box office versus the corresponding 2011 first quarter. We had The Lorax and the much anticipated release of The Hunger Games, which grossed approximately $380 million domestically to-date, a great start to a new franchise.
Cinemark's newest assets, once again, outperformed the industry, generating an increase of admission revenues of nearly 25% for the quarter compared to an estimated industry increase of 23.5%. This marks the 14th consecutive quarter our U.S. segment has outperformed the domestic industry. We have continued to outperform despite the higher hurdles we have achieved each of the previous Q1s.
Our cumulative domestic box office growth for Q1 since 2008 is a robust 31.5%. We expanded our adjusted EBITDA margin in our U.S. segment 460 basis points to 25.5%, our highest quarterly U.S. adjusted EBITDA margin since our IPO in 2007. Our theater managers did a fantastic job of managing our costs while maximizing our revenues.
Our Latin American assets also performed well. As initial revenues were up approximately 9.3% for Q1 2012, 13% in local currency, our growth is on top of the 17.2% growth in box office that we achieved in Q1 of 2011. Our growth for the first quarter since Q1 of 2009 is 97%. Our Q1 2012 international revenues were $169.8 million and adjusted EBITDA increased to $36.0 million, both a record highs for first quarter metrics.
Just as Q1 success was partially driven by diversity of product, combined with favorable release patterns, Q2 and Q3 have a strong film lineup, combined with well-spaced release patterns. Q2 will benefit from the carryover performance of The Hunger Games, the summer season started this past week with Avengers, which opened over $200 million, and will be followed by the Dark Shadows, Battleship, Men in Black 3D, Snow White and the Huntsman, Madagascar 3D, Brave 3D and G.I. Joe Retaliation, all opening in the second quarter.
The third quarter film slate includes The Amazing Spiderman 3D, Ice Age: Continental Drift 3D and the highly anticipated, The Dark Knight Rises. Further down the road are the anxiously awaited releases of Skyfall, the newest Bond movie; Jack Reacher; Twilight Saga: Breaking Dawn Part 2, the final sequel; Life of Pie; and the first of 2-part installment of The Hobbit: An Unexpected Journey 3D, which of course was filmed in [indiscernible] and will be projected at 48 frames per second, double the usual speed at 24 frames per second.
As announced at Semicon, [ph] we are excited about our participation in Digital Cinema Distribution Coalition known as DCDC. DCDC is a joint venture between exhibitors and distributors to create an efficient system to seamlessly distribute all digital content to theaters via satellite. DCDC will be able to transmit not only our traditional product feature films but also new and promising content such as live and pre-recorded entertainment, including sporting events, music, concerts, Broadway productions and Opera, as well as advertising.
By combining an efficient and enhanced delivery system with the [indiscernible] exhibitions, industry's nationwide footprint as superior digital projection capability and outstanding sound systems, we are creating a national network that should enrich product availability. Through its open satellite architecture, DCDC will be able to transmit any digital media from any distributor or content provider as broad as nationwide, coast-to-coast or as targeted as 1 theater.
In summary, we are extremely pleased with our record-setting Q1 box office results, including our continued U.S. industry outperformance and our ability to leverage our operating margin to enhance our adjusted EBITDA growth.
I'll now turn it over to Robert for further financial discussion.