Gerrit Marx
Analyst · Morgan Stanley. Please go ahead
Thank you, Oddone, for the important context around the tariff exposure. To say that the past months evolving trade environment has been highly dynamic would be an understatement. But I have experienced that in CNH. We have the right teams and tools in place to turn challenges into opportunities to gain ground and claim our very own turf. We are actively engaged in robust scenario planning around the tariffs, while recognizing that long-term decision-making is difficult when the policies shift so rapidly. But we are viewing the tariff impact through several lenses and understanding impacts on our business, our suppliers, our network partners, our farmers, and our industry overall. A growing global population will have an even greater demand for not only commodities directly, but also indirectly through a shift towards more animal protein consumption. The mechanization and automation of our machines is imperative. And as the global number two player with the pronounced strength in harvesting, we are looking forward to those arising opportunities, particularly when the cycle turns again, as it always does. When we look the impact to CNH, there are a few points to keep in mind. We import planters from our factory in Saskatoon, Canada, and they are fully USMCA compliant. We’re also working on getting all the paperwork in place for the very small number of tractors that come from our joint venture in Mexico. Also, 95% of steel directly purchased by our U.S. plants come from American mills. We are currently producing at very low levels in the U.S. given the industry demand, so the immediate tariff impact isn’t the same as if we were at the peak of the industry. We have said before that we will need to look at price adjustments to mitigate tariff impacts that can’t otherwise be offset through sourcing or other mechanisms. We want to balance that with being mindful of our farmers and builders and the modest price adjustment on model year 2024 products sold in North America expected to help offset the net tariff impact after supplier actions. Existing presold retail orders will not be affected. That will bridge us to our model year 2026 pricing later this year, with which we expect as we regularly do to fully offset any net cost impact as we move into next year. Next, looking at the impact on our farmers. When tariffs 1.0 were implemented in 2018, we did see some shift in demand for food and feed commodities, which depressed their prices. That could happen again. Now U.S. farmers do expect that if they are negatively impacted by the tariffs, there will be federal support payments to act as a buffer, and that has kept farmer sentiment relatively stable in the past. However, we do think that the continued macroeconomic uncertainty may drive a wait and see conservative approach to capital expenditure. Hence, we might only see more clearly after the summer, where and when demand is coming back. At an industry level, the North American ag machinery market was already forecasted to reach cyclical trough levels in 2025, which implies that the demand levels should not get much lower. However, lower farm income or restricted access to financing could drive demand lower or drag out the cycle recovery. We will reevaluate [ph] a narrower range of potential outcomes later this year. On the other hand, we may see a shift in commodity demand away from the U.S. and towards other regions such as Brazil, like we saw with tariffs 1.0. We are uniquely positioned to benefit from that kind of shift because CNH is the most geographically balanced of the major ag OEMs. Beyond this global rebalancing of commodity trade and farm equipment supply, please allow me to stress that we are confident that the U.S. administration will define a support package that is not just short-term, but also provides mid- to long-term certainty for our farmers in our lands of the United States of America. With those considerations in mind, we wanted to walk you through two of the many possible scenarios that we may face as we frame how we are evolving our playbooks to manage through the market uncertainty. The full year 2025 guidance we issued last quarter obviously did not assume the significant global tariff implications that were announced on April 2nd, and the multiple reactions to them. On the far right of the slide, we outlined the major assumptions of our upper-end scenario. In that scenario, we assume that the current level of tariffs 25% on steel, 145% on China, 25% on Mexico and Canada for non-USMCA compliant products and 10% on other countries will continue for the remainder of the year. We assume no further demand erosion on already very low projected levels. The middle column outlines the lower-end scenario, which assumes that once the 90-day pause is over, the full level of tariffs announced on April 2nd, will kick in, which might be too pessimistic in light of reports of progressing bilateral discussions between the U.S. and other governments on the subject. We have already – we have also assumed that North America industry demand could fall another 5 percentage points to the lowest historic levels since the early 2000s. So – as we move forward with our revised forecast for the year, keep these assumptions in mind for the upper end and the lower end. They widened the range of outcomes, but hopefully, we have given you enough context to understand what is behind these ranges. We are not going into detail today on the portfolio of possible actions, we are preparing to align CNH in a new reality. We will talk about those once the boundary conditions have stabilized and structural decisions are sensible to be taken. Now, let’s review our latest outlook for ag in 2025. Overall, we had expected the global industry demand to be down 5% to 10% from 2024. With the additional risk in North America that I outlined before, that could look like 10% to 15% down. We have widened the range of our sales forecast to account for additional pricing on one side, but also for potential industry demand drop on the other side. We’ve also widened our ag EBIT margin forecast to between 7% and 9%, recognizing a partial absorption of the tariff impact to do right by our farmers and the potential that we may need to lower production even further, while staying on our path of inventory reductions and pricing discipline. In construction, the new impacts that we have reflected are very similar to ag. It is important to point out, however, that construction as an industry is more tied to GDP growth than agriculture. We have widened the sales forecast range to down 4% to 15% and the EBIT margin range to 2% to 4% for 2025. We’ve had active discussions with potential strategic partners for our construction business. However, we have paused any decision on pathways until the current levels of uncertainty have settled and we get the full visibility on what lies ahead. CASE construction line at the recent Bauma fair in Munich was very well received, with new compact and large machines, all equipped with digital functionalities and connected services. We feel very good about CASE constructions path ahead as we evolve its partnerships in this environment. Putting the two Industrial segments together, we forecast 2025 net sales to be 11% to 19% lower than 2024, with an industrial adjusted EBIT margin between 4.5% and 6.5%. We have taken the lower end of the free cash flow range a bit down, but we maintained the upper end on better working capital assumptions. So free cash flow is now forecasted to be between $100 million to $500 million in 2025, a definite positive recovery from 2024 when we took the swing in working capital on the back of deep production cuts by design. With the dispersion of potential tariff outcomes, we have widened the EPS forecast to between $0.50 and $0.70. Looking at our priorities for the remainder of the year. We are navigating the regional demand trends to ensure that we are responsive to ongoing shifts in the market, especially as we are dealing with the rapidly changing trade environment. Q2 production slots for both agriculture and construction are already full with orders, and Q3 is more than 50% booked with most products with some products already completely sold out. We, at CNH are staying focused on mission-critical initiatives and not getting distracted by all the trade noise. Nothing about what is happening changes our long-term trajectory. Rather, it is a near-term obstacle that we will navigate. Our production levels will remain intentionally lower at least through the first half of the year as planned. After this period of observing and adjusting, we will move into aligning our production for the second half in tandem with the realities of the trade impacts. We made total quality a part of our mindset, driving quality in everything that we do. We will continue to invest in our products, and we continue to work on our manufacturing and sourcing efficiencies. You will see next week, what we have in store as we evolve the mid-cycle profitability of our company. At the Investor Day on May 8th, our team will provide more insight into our product road map, precision technology, our go-to-market strategy and quality. We are really excited about it, and I hope that you are all planning to tune in. In conclusion, it’s a difficult market today, but it’s also something quite exciting. Change and transition always bear the greatest fruit for those who lean in, carefully weigh the options and then decisively pursue map pathways. We are monitoring the demand indicators closely and the overall macro environment. With our balanced global exposure, CNH is well-positioned to navigate the current market and additional policy shifts. We remain committed to providing our farmers and builders with excellent quality products and services, while continuing to improve and innovate our technology. That concludes our prepared remarks, and we are ready for the Q&A.