Brian R. Niccol - Chipotle Mexican Grill, Inc.
Management
Sure. So, on your first question regarding the consumer. You know, what we see is a real opportunity to make the brand more visible and be more top of mind with people to remind them why they love Chipotle. When you remind people about the fact that they buy into this idea of Food With Integrity, cultivating a better world, they instantly feel better about the food they're eating. And we make good on that promise. So, I think there's a real opportunity to be much more visible on why you want to be connected to this brand, why do you believe in this brand. And based on the information I'm seeing, that resonates with how people want to eat today and how they will want to eat in the future. Look, there's also huge opportunities to get people access – one of their biggest complaints, frankly, is access to the brand. The brand is not that convenient. I know we have 2,400 stores, almost 2,500 stores, we, as a result, are not that convenient to people. So, you've got people saying, hey, when can I do mobile ordering? When can I do delivery? When can I get Chipotle to me? And the good news is more than I think 50% of the people don't even realize that we started to do these things. So, there is tremendous opportunity of educating people on why they should feel good about the brand, why they will love the food, why it's craveable, because it gives them all of the customization, the abundance that they're looking for with the ingredients that they want. And then you combine that with now giving them more access and getting food to them on their terms, it's a really exciting proposition. Your second question on our ability to innovate. The line has flexibility, so long as we first test and understand the demand that we're generating. If we prepare ourselves for what is going to happen, Scott and his operators will be capable to use our supply chain and our operating model to execute and meet consumers' expectations. Where you run into problems is when you get ahead of a forecast, and one of the things we're going to put in place here is when we are working on innovation, we're going to pilot that innovation so that we can have a prediction of what's going to happen and prepare the operating model accordingly to support it. So, I'm very optimistic about opportunities that just leverage getting more access to what Chipotle is today, and then you add some innovation and I think you broaden the appeal and we have predictability of what that's going to perform, Scott and the operators will be able to execute.